Customer Segmentation

Whether you're just beginning or you're a segmentation pro, these four lessons will help you better understand customer segmentation, what it is, how to implement it, and ideas for specific campaigns you can run (triggered and one-off). To get started just click on the courses below. You can return to this home page or the Windsor Circle home page at anytime using the buttons located at the bottom of each page.

Lesson 1: Customer Segmentation 101

In this intro to customer segmentation we'll explore the what, the why, and the how. This course will help you form a basic understanding of what customer segmentation is, why it's important, and how retailers are using it. You will also be pointed to a number of resources to further your learning and a customer segmentation worksheet that you can download to help you map out segments for each of your upcoming marketing campaigns. 

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Lesson 2: Phase 1 Customer Segmentation 

Access step-by-step instructions to segment your weekly newsletters. This segmentation is for retailers at all levels. If you have less than 50% retained customers, you can use these 4 customer segments to ensure you're sending the right message and incentive to each customer.

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Lesson 3: Phase 2 Customer Segmentation

A spin off of Phase 1, Phase 2 is for retailers who have 50% or more of their customers retained (3+ purchases). Get step-by-step instructions for creating your segments, real life examples, best practices, tips and tricks. 

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Lesson 4: Behavioral Customer Segmentation

Looking for guidance on how to use product, purchase, and customer data to segment your customers for one off and triggered emails? Look no further. We've shared some of our top performing campaigns that use behavioral customer segmentation, as well as the rules to create your triggers or lists, and much more.

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