Kevin Gianni, Co-owner, Annmarie Gianni Skin Care

The value of using software like Windsor Circle is that we don't have to bog down the editorial team to think of how we can sell more product - it's already selling. I don't have to think about whether it's working because it always is.

I know that no matter when a customer buys, they are automatically enrolled in the right email program and will receive timely, relevant communications based on their behavior. It saves me so much time, and makes every customer feel special.