The SpanglerCandy..com case study highlights how the manufacturer of 10 million Dum Dums each day, implemented the 9 Pillars of Retention Automation to see great successes with each new data-driven email to the program.
“We sent out Windsor Circle enabled emails on 9/16/13, and the result was a 2.38x lift from our average weekday sales number (our sales skew toward the weekdays and are lower on weekends).
- Jim Knight, VP Marketing / E-Commerce, Spangler Candy
Every retailer has dormant customers on their email list, but not every retailer can easily identify and email those customers who haven’t purchased in a while. These customers need a special kind of message, one that compels them to re-activate and start spending again.
Windsor Circle helped Spangler Candy segment customers who had not purchased for more than 6 months but no more than 3 years ago, and developed a “Win Back” email series.
Subject: We've Missed You!
To: Any customer who purchased 3 years prior
30.1% Open Rate (1.7 times 2013 list avg.)
9.1% Click-through Rate (2.2 times 2013 list avg.)
Access the Spangler Candy: Sweet Success case study to see how this single email, leveraging data to send a targeted message to lapsed customers who may have otherwise disappeared for good, resulted in the majority of revenue on Spangler’s highest eCommerce day ever.