The evo.com Case Study highlights how the leading online retailer of outdoor gear and fashion apparel, decreased high return rates on it's highest grossing product - ski boots. The high return rate was attributed to the difficulty evo's customers experienced by trying on ski boots at home.
Powered by our Retention Automation Software, evo successfully imported and analyzed customer purchase history within it's marketing platform to automate a 3-part Post Purchase Email Series focusing on troubleshooting common issues customers encountered when finding the proper ski boot fit at home.
Success didn't peak at a significant reduction in return rates - the Post Purchase Email Series increased customer satisfaction, brand trust and overall engagement levels.
Download the complimentary evo: Utilizing Purchase History case study to learn how automating these 3 product education emails ALL averaged 3.2x the open rate and 9.6x in click-through rate.