ExactTarget #ETCafe Twitter Chat: Retaining your Holiday Customers

With Andrew Pearson of Windsor Circle  Read the answers here!

Windsor Circle ExactTarget #ETCafe Retaining your Holiday CustomersOn Thursday, Dec 13th at 11 am we moderated an ExactTarget #ETCafe, a twitter conversation where we posed 7 questions related to the theme of "Retaining your Holiday Customers", and both we and participants gave answers - all over twitter!   We had over 50 retweets and mentions, and another 50 tweets from participants during the course of the hour.  The questions we covered were:

  1. How were Thanksgiving weekend and Cyber Monday sales for retailers this year compared to 2011?
  2. How many purchases came from first-time buyers versus repeat customers?  
  3. What kind of retention email campaigns or offers performed really well - or poorly - this season?
  4. Now, what’s the plan your plan to retain your holiday shoppers after Dec 26th?
  5. What are you doing this holiday season to grow your subscriber list?
  6. What upsell/cross-sell offers do you have planned for post-holiday gifts?
  7. How is your Social team or strategy ready to react to holiday themes, and how will you leverage Social as part of a retention/engagement story next year?

Read the answers here!

Congrats to Jess Wearn (@helloitsjess), social media / web developer tweeting from London, for winning a $50 Gift Card for the best tweet, and Corey Bauer, Sr. Marketing Technologist at Trendline Interactive, for winning a $50 Gift Card in our drawing from contest entrants.