2017 eCommerce Round Table Round-Up
Join CPC Strategy, Trustpilot, and Windsor Circle as they look at digital commerce trends, strategies, and takeaways to stay ahead in 2018
Building Customer Relationships with UGC & Lifecycle Marketing
As consumers demand, and search, for a more personalized shopping experience, retailers are being challenged to find new ways to engage their customer base. Learn how you can leverage user generated content (UGC) as part of your existing lifecycle marketing strategy to build customer relationships.
Customer Lifecycle Marketing Strategies
With eCommerce giants like Amazon taking more and more market share each day, eCommerce marketers are being forced to re-think their customer acquisition strategy, how to retain current customers, and how to create a more personalized experience. In this two part webinar we'll discuss the top 3 Google shopping strategies to acquire more customers and beat out the competition, and strategies for predicting future purchases to help you find and retain loyal customers.
Holiday Cheer the Entire Year | Recap of the 2016 Holiday Season & 2017 Growth Marketing Ideas
The holidays have come and gone, but that doesn't mean we can't learn from them. Join Windsor Circle's Director of Strategic Alliances, Gautham Pandiyan, and FedEx Marketing Principal, Kevin Chung, as they take a look at the 2016 holiday season and provide key strategies for success in 2017.
BOLD Predictions for 2017
Join Windsor Circle, CommerceBlend, and The Plumtree Group as we look back on key trends from 2015 and 2016 and make predictions for 2017 for eCommerce
Retention Marketing Trends
We had over 250 retailers take the annual retention marketing survey this year and we're ready to share the results! Join Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle as they walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Game-inar: Lifecycle Marketing 2.0
Watch this interactive, educational experience and learn which marketing strategies to deploy to customer personas. We discuss tactics for acquisition and retention with our friends at Elite SEM.
Growing Customer Retention with Predictive Marketing, Ratings & User-Generated Content
Retailers spend a lot of time, effort & money on acquiring new customers, and tend to focus less on the low-hanging fruit that is their existing customer base. Typically 8% of a retailer's website visitors will drive 40% of their revenue! In this day and age of the "Amazon" like eCommerce experience, the key to maximizing customer lifetime value (CLV) is to utilize "Predictive Marketing" platforms, user-generated content, ratings and review data. Join this webinar to learn about trends in customer retention & ways to improve your retention rate.
Become an eCommerce Pro with Windsor Circle and MailChimp Pro
In this 30 minute webinar, learn more about the benefits of MailChimp Pro and how you can unlock predictive eCommerce data with Windsor Circle and power targeted revenue-generating campaigns with MailChimp Pro.
Lifecycle Webinar Series: Retention Campaigns
In this 30 minute webinar we cover key personas and retention campaigns to keep your most valuable customers. From win-back series through automated product replenishment, you'll walk away with tips and tricks on how to set up your own campaigns.
Lifecycle Marketing Series: Post-Purchase Campaigns
In this 30 minute webinar we dive into familiar personas in the retail world and key campaigns to turn your one time buyers into repeat purchasers. From a first purchase series to segmented promotions, these are key campaigns you can implement today!
Lifecycle Marketing Series: Pre-Purchase Campaigns
Learn more about how to turn subscribers into 1st time purchasers in this 30 minute webinar. We'll walk through key personas found in the retailer world and campaigns to turn these visitors into customers.
The Fast and Furious World of Predictive Marketing
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented how predictive marketing has evolved and is still ever changing.
Retailer Webinar Series: 800Razors.com
Join Phil Masiello, CEO and Co-Founder of 800Razors.com, Caroline Riddle, Windsor Circle Partner Marketing Manager, and Matthew Ramos, WhatCounts Director of Customer Success as they discuss how 800Razors.com increase repeat buyers by 83% with data-driven lifecycle marketing.
What is Predictive Marketing?
Learn more about Predictive Marketing - what it is, key considerations, major players in the market, and more.
Retailer Series: Avoiding the Holiday Hangover
Hear from 3 top retailers, MyBinding.com, POS Supply Solutions, and Upper90 Soccer, as they recount what's worked and what hasn't this holiday season, so far. Learn how to achieve holiday readiness, quick wins for the rest of the year, and how to start off 2016 on the best foot.
Holly Jolly Retention Strategies
Looking for ways to retain customers this holiday season? Check out the recorded version of Holly Jolly Holiday Retention Strategies, how to utilize 2014 purchase data to predict 2015 holiday buying.
Top Holiday Campaigns for 2015
Get access to best practices, tips, tricks, key customer segments and a suggested email marketing calendar in this 45 minute webinar.
GolfHQ: Email Marketing Hole In One
Join GolfHQ, a multi-channel retailer, as they talk about best practices for combining your customer acquisition and retention strategies. By leveraging Spring Metrics and Windsor Circle, GolfHQ has created a data-driven lifecycle approach to acquire customers and keep them.
Predict Their Gifts - Moms, Dads, & Grads Webinar
Last year retailers raked in over $35 billion in revenue from Mother's Day, Father's Day, and Graduation. This webinar covers best practices for creating an email strategy for Mother's Day, Father's Day, and Graduation.
Holiday Retail Email Ninja 2014
Available in both Webinar and Slideshare format, we provide eCommerce retailers with email examples of automated holiday email marketing campaigns that will help maximize sales during this 2014 shopping season.
Re-Energize your Customers
Windsor Circle and Silverpop highlight win-back email series, post-purchase engagement, product recommendations, replenishment and triggered product education email campaigns
9 Pillars of Retention Marketing Automation
Learn how to integrate, analyze, and leverage your eCommerce data to automate your retention marketing
Staying Agile during the Holiday Code Freeze
Tealium discusses tag management solutions that allow retailers to implement software and marketing campaigns throughout the holidays without requiring major code updates
Top 10 Retention Marketing Strategies
A compiled list of proven and successful retention marketing strategies that every online retailer can implement.
eCommerce Customer Segmentation Strategies
This empowering webinar demonstrates how to utilize customer segmentation to create successful eCommerce marketing strategies
eCommerce Analytics: Why Customer Retention Matters
Understand the importance behind retaining existing customers using eCommerce analytics while increasing ROI and brand loyalty.
9 Pillars of Retention Marketing Automation with WhatCounts
Joined by Tim Brechlin of WhatCounts, we explore how to maximize ROI using the 9 Pillars of Automated Retention
Holiday Email Marketing Segmentation Strategies
Learn how to use customer segmentation analysis to maximize sales by creating highly successful holiday marketing campaigns