Smarter Omnichannel Marketing

Predictive Customer Value module by Windsor Circle

Shift Your Marketing Campaigns from Reactive to Proactive

With the Predictive Customer Value module, retailers can draw a more holistic profile of their customers to create tailored campaigns across multiple channels and be truly, customer centric in their marketing strategy. 

How It Works Key Benefits & Features Available Fields

How It Works

Maximize Your Data

Windsor Circle's Predictive Customer Value (PCV) module ensures that you're maximizing your data across every marketing channel. We generate customer insights based on past purchase behavior and turn these insights into a predictive attributes model. The Predictive Customer Value module is available within Windsor Circle, enabling retailers to easily create segments and apply predictive data to automated campaigns, or as an exported .csv that retailers can use to power marketing campaigns across multiple channels, including: 

  • display advertising
  • retargeting
  • product listing ads
  • paid search
  • social media advertising
  • direct mail
  • sales call lists 
  • and more

Updated nightly, the PCV module offers a rolling 12-month forecast of predictive customer attributes, such as Predicted Churn Probability, Predicted Future Spend, Predicted Next Order Date, and more. 

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Key Benefits & Features

The Predictive Customer Value module, allows you to go beyond email and create omnichannel, predictive marketing campaigns. As a retailer, you have the ability to: 

  • weave predictive data into your existing marketing campaigns 
  • create omnichannel campaigns, to re-engage customers 
  • acquire high-value customers using lookalike campaigns
  • focus on products that are driving the most revenue 
  • and more. 

You have access to the Predictive Customer Value module directly in the Windsor Circle platform, with the ability to segment your cusotmer base by any of these predictive attributes, as well as your standard product, purchase, and customer data. Once you're satisfied with the segment you've created, you can apply the segment to a new or existing marketing campaign or export the segment as a .csv to use across multiple platforms. 

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Available Fields

Along with the standard fields that you have access to in the Windsor Circle platform, the Predictive Customer Value Module gives you access to the following fields: 

Predicted Churn Probability
    The likelihood a customer has already churned
Predicted Future Orders
    The number of orders we predict a customer will make over the next 12 months
Predicted Future Spend 
    The total amount we predict a customer will spend over the next 12 months 
Predicted Future AOV
    The average order value we predict for a customer over the next 12 months 
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Retain and Acquire Your Very Best Customers with the Predictive Customer Value Module.

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