Expand your reach with social campaigns powered by predictive data. Using Windsor Circle, retailers can create campaigns that go beyond email to engage with customers where they consume media. Our data sets can be used across the board with a direct integration to Facebook, and Instagram, as well as the ability to import segments into other platforms to use for retargeting, display ads, acquisition, and more.Facebook & Instagram Predictive Customer Value Module Use Cases
At the beginning of 2017, Facebook cited 1.86 billion monthly active users worldwide, a 17% increase year over year. Similarly, Instagram saw mobile ad revenue in 2016 of $595 million. As more users flock to social media platforms, retailers are spending more money retargeting and advertising on these mediums. With Windsor Circle's Custom Audience Solution, you can gain a competitive edge - build a segment based on product, purchase, customer, or even predictive data, automatically sync that segment with Facebook and create a relevant, well-timed ad to re-engage with your customers.
While we currently have a direct integration with Facebook and Instagram, retailers can create and download a .csv file from Advanced Segment Builder and upload the list into any platform that they currently use to power predictive omnichannel campaigns.Read the Press Release Get Started Use Cases Case Study
The Predictive Customer Value Module (PCV) allows retailers to layer in even more predictive data. This add on to our existing data fields, is updated nightly and covers a rolling 12-month forecast of predictive customer attributes. These attributes include:
These data sets can be applied to customer segments using the Advanced Segment Builder and leveraged in email marketing, display advertising, social media marketing (including automatically syncing to Facebook and Instagram), paid search, retargeting, acquisition, and more.Learn More
Depending on your business and your goals, there are tons of different ad campaigns you can run using data. However; we thought we'd help you out and give you a list of some of the more popular ones our clients are using: