eCommerce competition is more heated than ever with Amazon projected to account for 44% of all eCommerce sales in 2017.1 Amazon's broad reach and the sheer number of options in the market today make it easier for your customers to jump ship and make their next purchase from a competitor. If you're a retailer or brand focused on frequently repurchased categories (apparel, footwear, home goods, and media, such as books and movies, etc.), this trend is even more alarming as future revenue loss is huge. Predictive Category Repurchasing helps you protect your customer base and proactively ensure your customer's next purchase comes from you.
Category Repurchasing allows retailers and brands to identify customers who purchase from categories that are repurchasable and trigger reminder emails based on their individual buying cadence. Using machine learning, our solution, ranks all of your categories based on repurchasability, giving you the power to maximize repurchase behavior from your customers.
While not an exhaustive list, here are the key industries that should employ Category Repurchasing:
Generally, retailers and brands who sell categories of products that are purchased on an ongoing, but rather infrequent basis can benefit from Category Repurchasing. However; even retailers with more consumable products, such as food & beverage, beauty & skincare, and health & drug, can benefit from creating category repurchasing campaigns. For instance, a beauty & skincare retailer may use our predictive replenishment solution for most of their products; however, they may decide to deploy category repurchasing for categories, such as make-up brushes or hair styling tools (curling irons, straighteners, hair dryers, etc.). Using both predictive replenishment and category repurchasing ensures that no customers fall through the cracks.