Using Windsor Circle, CoffeeForLess was able to identify their best customers and send an email to all qualifying purchasers thanking them for their loyalty. As a form of appreciation, they offered this group an exclusive 7% discount. This email was sent twice, an initial email and then a re-email to customers two days after, if the original email had not been opened. Combined, these two emails generated more than $200,000 in revenue.
SkinMedix sends campaigns to their best customers at just the right time, using triggering rules based on purchase history and customer score data. This message does not explicitly state that the recipient is a best customer, but it includes a special discount for an upcoming sale that is only available to this segment. Since this segment already includes a highly engaged customer base, each email offers a 10% discount, but with a threshold of $150.
This email from OneHope Wine is a little different because it doesn’t offer best customers a monetary discount or incentive. Instead, it shows the customer what their purchases have contributed to. OneHope donates a portion of its proceeds to philanthropic causes, so this email is a way to show customers the impact of their continued patronage. By seeing what they’ve accomplished just by buying their favorite products, this message hopes to entice customers to remain loyal to the brand.