As an IR1000 Retailer, evo wants their customers to know that they are there to support and guide them in using their products. For example, when a customer purchases ski boots, they are automatically enrolled in a three-part email series offering further information on the product, a guide to putting the ski boots on, and detailed contact information.
The email copy is brief, and includes a link to direct interested customers to a more in-depth article. Through these automated product education emails, evo has significantly decreased the rates at which buyers return their highest grossing product.
Artbeads.com is determined to make sure that their customers are satisfied with their purchases and are knowledgeable on how to best use these items. They accomplish this through triggering automated product education emails after customers purchase certain products. These messages offer several product education guides and videos to ensure that customers are making the most of the items they purchased.
For example, this message is sent to customers who recently bought Epoxy Clay and offers a comprehensive instructional video for a specific craft project that uses that item. By offering product use advice in an easy-to-watch video, Artbeads.com showcases their commitment to customer service and solidifies their authority within the industry, while at the same time strengthening relationships with its customers.