The specialty retailer eCommerce industry, inclusive of a wide variety of companies offering unique merchandise in areas such as the technology, music, and food & beverage, offers merchandise with very specialized uses. These products are often considered as want to have versus need to have, and are purchased with disposable income.
Companies must strategically communicate with their customers to make these products feel more like needs than desires, therefore generating revenue for a longer customer lifetime. Windsor Circle’s Predictive Marketing Software enables companies in the specialty industry to leverage purchase data to strategically design email marketing campaigns with the highest potential for customer retention.
In just over four years in business, Big Poppa Smokers has impressively become one of the leading Internet retailers for BBQ grills, smokers and accessories, and award winning rubs and sauces. Big Poppa Smokers created a 3-part win back series to see an average open rate of 45.6% and a click rate of 8.8%.
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We work with mid-market to enterprise niche & specialty retailers, such as: