The eCommerce home industry is unique in that revenue is heavily based on replenishment and product education. Windsor Circle’s Customer Predictive Marketing Software enables companies in the home industry to leverage purchase data to strategically design email marketing campaigns with the highest potential for customer retention.
Home goods companies using batch and blast email marketing are challenged with relevantly reaching their individual customers who are due for product re-fills and helping their customers best use the products they purchased. By integrating Windsor Circle’s data-driven marketing approach, our home goods clients are able to not only trigger reminder emails to customers when they are due for product refills, but also make relevant product recommendations based on purchase history, educate customers on new products, reward best customers, and retain churning customers. Such data-driven marketing activities increase customer retention and customer lifetime value, driving new revenue streams for our clients.
We work with mid-market to enterprise home goods retailers, including: