The apparel industry is a major player in the eCommerce market, and it’s not slowing down any time soon. Revenue is expected to reach $86 billion by 2018. In such a large and growing industry, it’s essential that apparel retailers to create meaningful relationships with their customers.
Leveraging Windsor Circle’s data-driven marketing approach, our apparel clients are able to segment customers and trigger relevant product recommendations based on unique purchasing behavior, including style and brand preferences, gender, intended usage, and onsite browsing behavior.
As Australia's #1 source for surf fashion, SurfStitch has a firm handle on their email marketing. However, they recognized a need for segmenting their customer and subscriber lists based on product, purchase, and customer data to gain a deeper understanding their buyers’ behaviors.
They enabled retention email campaigns, including a welcome and win-back series to effectively and uniquely engage with customers. SurfStitch saw a 42% increase in opens, 60% increase in clicks, and a 72% decrease in churn from their efforts.Download the SurfStitch Case Study
Windsor Circle’s Predictive Marketing software enables companies in the apparel & footwear industry to leverage product, purchase and customer data to strategically design email marketing campaigns with the highest potential for customer retention. Discover best practices for data-driven marketing from some of our other apparel clients, including Pennington & Bailes and Working Person’s Store.