Understanding Customer Lifetime Value (CLV) | CLV Calculator

We often get asked for help on how to understand Customer Lifetime Value (CLV) or Lifetime Value (LTV).

Here's the first of several calculators that we will publish to help.

This is a Google Drive document.  Simply launch a copy for yourself, and change anything in blue.

Calculating Customer Lifetime Value

Read more about Customer Lifetime Value 


  1. Alex Rabe's avatar
    Alex Rabe
    | Permalink
    can we calculate CLV and CPA. Please provide the formula for calculating CPA
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