I'll be moderating the #ETChat Twitter Conversation this Thursday, Dec 13th, at 11 am EST, hosted by ExactTarget, about a topic hot on retailer marketers' minds this season: how do I retain my holiday customers?
Many online retailers have spent a lot of time, effort, and money to drive traffic to their websites this holiday season. Hopefully a decent portion of this traffic has converted into a first time buyer, or at the very least, a subscriber.
But when you factor in the costs of acquisition - from free shipping, to discounts, to PPC, to the new costs associated with Google Product Shopping - many retailers only just break even on each new holiday customer. Most retailers unlock the real customer value by converting them from a one-time to a repeat buyer, which requires a solid retention marketing strategy that goes into effect right after the holidays. Our data shows a near 5 times increase in Customer Lifetime Value of a repeat customer.
On this Twitter chat, I'll pose 7 questions. Everyone watching the hashtag (#ETCafe) can post their own thoughts, and I'll add Windsor Circle's insights and ideas. Just make sure you use #ETCafe in your tweet if you want your comment to be part of the public conversation. What's more, we're giving away a $50 Gift Card to the retailer of your choice for the best tweets; AND, a second $50 Gift Card drawn randomly from folks who fill 0ut this short entry form.
So, mark your calendars for #ETCafe: Retaining your Holiday Customers, Thursday, Dec 13th, 11:00-12:00 AM EDT