Jingle Through the Holidays

So, you have made plans to crush your Black Friday and Cyber Monday... You know that you are driving sales on the weekend following Black Friday and on the week leading up to Christmas.

What about those precious days in between or just after the mad rush?

Popular False Statement: Black Friday/ Cyber Monday is your only big boom in sales until two weeks before Christmas.  

Black Friday/ Cyber Monday is your opportunity to communicate to your customers that they would be crazy to not come back and purchase during the weeks following the peak traffic times.

These big days are your chance to obtain new customers, allow them to maximize their purchases with your major markdowns, and, most importantly, turn them into repeat customers. Use heavy traffic days to drive promotions to your slower weeks during the Holiday season i.e, on Black Friday shoppers receive a promotion or coupon only valid during the next “lull” week.  

Your planning this holiday season should feel like a countdown with every day being just as important as the next. Take time to analyze your peak days, hours, and promotions then use this information as a vehicle to drive success during your slower times.

There are many ways to do this:

Time oriented promotions: Isolate your promotions, gift cards, and free shipping campaigns specifically around your lull period dates.

  • Example: With the purchase of your Cyber Monday Shoes you offer a free shipping coupon or gift card redeemable during Dec 27th - 31st.

Attachments! You know your customers loved your Cyber markdown on some of your most popular products. Set up time specific follow-up promotions to drive customers back fro all the items they need to go with them.

  • Example: Segment customers who purchased a TV on Black Friday and send them an email with discounts on speakers, HDMI cords, DVDs, and other products that would pair well with that purchase.

Do not underestimate the power of a gift card. Gift cards are reasons to come back and spend more. Use gift card promos whenever possible.

  • Example: Instead of offering a 20% sale on your cosmetics, offer a buy 2 get a $10 gift card to ensure you're able to bring your customers back. 
  • Example: Offer to throw in a bonus product or cosmetic sample with each purchase of a gift card. This promotes gifting by your customers to their friends and family, further yielding new potential customers, as well as giving them a reason to come back and purchase from a new product line. 

Wrap up your holiday season by filling in those lull weeks with traffic and keep your customers coming back to shop into the New Year!


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