This week I'm heading straight from a fantastic eTail West trade show in San Antonio, TX to Austin for SXSW 2014. Windsor Circle was selected to exhibit in the Interactive Startup Spotlight on Friday, March 3rd, from 4-6 pm at the SXSW Startup Village. I'll also be giving a 60 second pitch as part of Startup Oasis Pitch Hour on Sunday from 4-5pm.
There are powerful themes that have emerged at eTail West which shape SXSW and inform our product launch strategy too. Loren McDonald of Silverpop spoke today about the essential role that actionable customer behavior data has to play in one centralized marketing database. Silverpop's announcement during eTail West of a new suite of Ecommerce Marketing Automation products, which includes their re-selling of Windsor Circle's Ecommerce Connectors, is reflective of this new emphasis on the marketing platform as central customer database - made possible by data integration and analysis provided by yours truly.
The SXSW Startup Spotlight shines a bright light on some of the most innovative new companies, and I'll be demoing Windsor Circle's Retention Automation Platform to attendees, investors, and other industry though leaders. Come and find us in the pre-function area of the 4th floor of the Hilton Austin Downtown. Connect with me on Twitter to meet up!
The Startup Oasis Pitch Hour celebrates the launch of exciting companies, provides awesome mentors, and throws can't miss parties. Pitch judges include Steve Case, CEO of Revolution Capital, Kristin Knipp with BigCommerce, and Aya Zook at Microsoft Ventures.
Hope to see you at SouthBy!