Windsor Circle Announces $350,000 Seed Round, Led by IDEA Fund Partners

Durham, NC-based company will use funding to commercialize its eCommerce Intelligence Software


 Durham, NC - June 06, 2011 - Windsor Circle, Inc. announced today that it has recently completed its Seed Round of $350,000, led by venture capital firm IDEA Fund Partners. Bruce Boehm, an independent venture capitalist formerly of U.S. Venture Partners, and Tom McMurray, previously a partner with Sequoia Capital joined IDEA Fund and friends and family in the investment. The funding will be used to support product development and sales efforts as Windsor Circle readies for the ”Early Access” release of its eCommerce Intelligence Software, grows its customer base and expands its network of integrations.

"This funding and the people behind it are great validation for Windsor Circle,” said Matt Williamson, co-founder and CEO of Windsor Circle. “Our investors took a calculated risk when investing in a pre-product, pre-revenue company. They recognize the promise of our new eCommerce technology and we are ready to deliver on that promise."

Windsor Circle increases revenue for online retailers through eCommerce Intelligence Software that helps retailers to access and analyze customer behavior. By providing pre-packaged integrations to the leading software platforms used by online retailers, Windsor Circle provides marketers with instant access to shopping cart, order management, and eCommerce data so that they can enjoy the same personalization and targeting capabilities that the world’s top online retailers use to drive revenue. The company is based in Downtown Durham, NC.

Brad McGinity
Windsor Circle, Inc.
111 E. Chapel Hill St.
Durham, NC 27701
(919) 822-2009



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