The answer may surprise you. More customers than ever are demanding a personalized, one-to-one experience with their favorite retailers; however, many retailers are more concerned with that single first conversion, instead of taking the necessary steps to grow a more profitable customer relationship. Windsor Circle is a Predictive Lifecycle and Retention Marketing platform. We help retailers grow customer lifetime value and increase customer retention. We power predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer's existing marketing software.
It all starts with the core platform, which contains predictive analytics, advanced segmentation, and the ability to utilize custom fields and key data insights to help drive marketing decisions. Our predictive analytics feature allows retailers to instantly measure key metrics like Customer Lifetime Value (CLV) , Average Order Value (AOV), latency, and retention rates by any date range or segment, as well as see how their retention marketing efforts compare to benchmark data for their industry. Retailers can leverage advanced segmentation to build robust segments based on unlimited parameters and data sets in an easy to use interface. Our advanced segment builder enables retailers to pull in custom fields such as, product attributes, ship date, birthdate, brand names, order source, make/model, product year, loyalty points for rewards, and more.
Through enterprise grade, cost effective pre-built APIs, plugin, extensions, or custom data feeds, our software seamlessly integrates customer purchase history and transactional data from your eCommerce platform and pushes this information into your email marketing software to power data-driven, marketing campaigns.Explore Our Integrations
Using onsite tracking, Windsor Circle collects and analyzes site visitors' onsite behavior enabling retailers to trigger key campaigns, such as browse abandonment and site search. Emails are automatically sent to identified customers who browse or perform a site search, based on criteria such as time on site, number of pages or items viewed, and more. In addition, all anonymous visitors are tagged with a unique ID. Once an email address is known for this particular visitor their entire backlog of onsite behavior is added to their customer profile.
Recapture customers that are abandoning their carts due to distraction, shopping around, or unexpected costs with our shopping cart abandonment solution. Our automated solution detects cart abandonment through the eCommerce platform and triggers a series of cart recovery emails (decided by the retailer). Retailers have the ability to include customizable incentives and enable anti-gaming technology to ensure their customers aren't being trained to abandon their carts for a discount.
Once a customer makes a purchase, retailers have vast potential to create personalized interactions throughout the buying lifecycle. From introducing new customers to the retailer's brand, to recognizing best customers with a virtual high-five, to identifying customers who have potential to churn and warming them back up, to any number of additional custom campaigns that are right for your business, we can help retailers set up campaigns and optimize them for maximum effectiveness using data science.
Retailers with replenishable goods are in a unique position to get in front of their customers on a regular basis. Our replenishment automator predicts when individual customers are likely to need to re-buy and automatically triggers an email. Retailers can set up a replenishment email cadence to ensure they're getting in front of their customers at the right time with the right products.
Data science isn't easy. If you're like most retailers, you're sitting on a mountain of customer, product order, and behavioral informaton, but lack the resources to make it truly actionable. That's why, in addition to providing a powerful software solution, we have a team full of data scientists and ESP-certified marketing strategists whose top priority is helping your company get the most out of its data. Looking for help elevating your brand? We've got you covered. Windsor Circle's in-house Professional Services team can help you plan, design, and build custom emails that resonate best with your customers.