Nathan Decker, eCommerce Manager, Evo.com (IR#414)

We're now in the retention automation phase of our business:  We send all of our customer data to Windsor Circle, it scores our customers every day with a rank, and using Silverpop, we are rolling out a series of emails that harness this data in an automated way, message customers based on where they are in their lifecycle, and are much more targeted to their behavior.