Mark Metcalfe is the CEO of In The Swim. He joined In The Swim in July 2011 after a successful run at Gander Mountain and Overton's. He purchased Overton’s in 2003 for $20M with $7M of equity, and sold it to Linsalata Capital in April 2006, and then to Gander Mountain in December 2007 for $70M. Prior to joining Overton’s Mr. Metcalfe served as President of Angara E-Commerce Services, a Kleiner Perkins backed enterprise software company selling applications to direct marketers. Previous to this Mr. Metcalfe held various positions at Cendant including Executive Vice President of Entertainment Publications, and President of Cendant Membership Services, a roughly $1 billion direct marketing business. Mr. Metcalfe has also held positions at Bank of America and at Ernst & Whinney.