Don Sedota

Don Sedota leads the product strategy, management and design disciplines at Windsor Circle and brings a broad experience leading a wide array of world class software product organizations and solutions.

Prior to Windsor Circle, Don led Product Management at BoomTown in Charleston, SC where he started and grew the Product Management organization from the ground up over a period of rapid growth and helped the company secure $20M in growth funding in 2014. Prior to BoomTown, Don served in various product leadership roles at several software companies in Austin, TX, including Bazaarvoice. There, he pioneered the Bazaarvoice Intelligence product line, partnered with Fortune 500 companies such as Best Buy, Lowe’s, Kohl’s and Cabela’s, and helped lead the company from private to public in 2012. Don spent several years at IBM Software Group early in his career where he drove cutting edge software innovation as part of IBM’s elite Emerging Technologies team.

In between, Don has led business, marketing and technology consulting projects for a variety of brands, including the NFL’s Denver Broncos, MLB’s San Diego Padres, Travelocity and Dell. Don’s B.S. in Computer Engineering from the University of Central Florida and MBA from the University of Texas at Austin underlies his technology and business savviness. Don’s product innovation credentials are underscored by his 4 patents in the area of online consumer behavior based business intelligence.

Outside of work, Don spends the majority of his downtime with his wife and three young children...except on Sunday afternoons in the Fall where you can typically find him sequestered away somewhere cheering on his Denver Broncos. In his passion for helping small companies grow, Don has also volunteered his time mentoring start-ups through venues like the Charleston Harbor Accelerator and the annual Charleston Chamber of Commerce Perfect Pitch competition.