Offering incentives to help retain customers is dicey situation for online retailers. We all have heard a horror story related to a "coupon code gone wild" generated from poor planning and ending with the nightmare of bad PR, unhappy customers and lost revenue.
Our anti-gaming feature allows for marketers to keep incentives offered through cart recovery emails under control. Our technology automatically detects individuals trying to trigger multiple incentives by intentionally abandoning carts.
The included anti-gaming templates provide a way to ensure that you are not "training" shoppers to abandoned carts in order to get a discount. If a shopper has already abandoned a cart and received cart recovery emails containing a discount, our anti-gaming technology ensures that on their next cart abandonment, the recovery emails they receive do not contain any discount codes. We recommend this best practice to mitigate against over-discounting and intentional abandonment.