The SurfStitch Case Study highlights how Australia's #1 source for Surf Fashion and winner of the 2014 ORIAS Best Pure-Play Online Award uses an innovative strategy combined with predictive analysis, powered by our Retention Analytics Suite, to segment churning customers as well as at-risk and disengaged subscribers.
SurfStitch’s email marketing strategy includes welcoming new email subscribers with a multi-series email campaign which offers an incentive and targeting churning customers and disengaged and at-risk subscribers.
Over the past six months, SurfStitch deployed a 3-part Win-Back campaign for churning customers, as well as a welcome series for new customers and new subscribers that has achieved:
- 72% Decrease in Churn Rate
- 40% Higher Open Rate using data-driven email campaigns
- 65% Increase in Click-Through Rates
Access SurfStich: Automating a Wave of Engagement now to see the complete strategy behind SurfStich's increased engagement using Retention Automation.