Griffin Technology

The Griffin Technology case study demonstrates how the leading online manufacturer of accessories for personal computing and digital media is segmenting promotional emails to achieve 2x the engagement.

"We really want to work on building a closer relationship with our customers and delivering more relevant content, so the opportunity to build segments is pretty exciting." - Mike Shepherd, Social Media Coordinator, Griffin Technology

Griffin is segmenting marketing emails into 4 variations based on recipients purchase history.

Customers acquired through the promotional emails:

  • Stay on the site over 80% longer
  • Convert 315% more often

Read Griffin Technology: iSegement case study to learn more about the fantastic results seen over a 3 week period using segmentation.