This free, informative white paper explores customer segmentation and triggered product emails, both highly effective strategies for retailers, enabled by leveraging purchase history data and email marketing tools. Big brands like HP increased response rates 300-1000% by using segmenting emails based on purchase history. In this white paper, you'll learn how to develop a powerful eCommerce-based email marketing strategy, helping you develop relevant offers to targeted customer segments. Download it here.
Whitepaper: Customer Segmentation through RFM Analysis
This informative white paper introduces you to a key customer segmentation tool: RFM Analysis. RFM stands for Recency, Frequency and Monetary Value, and is a way to segment customers based on purchase behavior. You’ll learn how to easily apply RFM to your business, and how to use it to increase email marketing revenue.
Windsor Circle's software automates RFM analysis and segmentation strategies based on purchase history and other data, creating and updating customer lists in your ESP. Download it here! Here are some of over 125 segments we can help you identify:
- Splurgers [RX F4 M1] combine a high Monetary Value with a low Frequency, which means they’ve spent a lot of money in just a few orders. Target high priced products with good margins at this group.
- Loyal Joes [RX, F1, M4] buy often, but don’t spend very much. Because they already like and trust you, your goal should be to increase the share of wallet you have from this customer. Send offers that require them to “Spend $100 to save $20” and “Buy 4, Get 1 Free.”
- Lost Customers [R4 F1 M1] used to buy frequently from you, and at one point they spent a lot with you, but they’ve stopped. Now it’s time to win them back.