9 Pillars of Retention Marketing Automation
Using Smart Data to Keep More Customers & Rock the Holidays!
2 Times Available on Wednesday, June 19, 2013:
With eCommerce Partner Magento: 12:00 pm EST / 9:00 am PST Register Here.
With email partner WhatCounts: 2:00pm EST / 11:00 am PST Register Here.
9 Pillars with Magento, 12:00 pm EST: Windsor Circle Silver Industry Partner Windsor Circle presents 9 powerful automation capabilities every retailer can harness to double their repeat buyers, realize 5x customer lifetime value, and see fantastic ROI from segmented, automated, and personalized email marketing campaigns leveraging smart data.
Andrew Pearson, Windsor Circle VP of Marketing, and Brad McGinity, Co-Founder and VP of Sales, will highlight and explain the most important data sets to leverage for smarter email marketing, explore best practices and demonstrate how any retailer can begin or enhance data-driven, automated marketing programs within your email software of choice.
We'll place a special emphasis on the data, segments, and automated emails you can build to have a measurable impact before, during, and after the holidays. We'll include real examples of excellent, well-performing retention marketing emails from joint Magento / Windsor Circle clients, such as BulbAmerica and OneHopeWine. From Welcome Series to Win Back Campaigns, Product Recommendations to Replenishment Campaigns, we’ll teach you how to integrate, analyze, and leverage your Magento data to automate your retention marketing. Register Today!
9 Pillars with WhatCounts, 2:00 pm EST: Windsor Circle and marketing partner WhatCounts present 9 powerful automation capabilities every retailer can harness to double their repeat buyers, realize 5x customer lifetime value, and see fantastic ROI from segmented, automated, and personalized email marketing campaigns leveraging smart data.
Carol Lake, WhatCounts Senior Technical Account Manager, and Andrew Pearson, Windsor Circle VP of Marketing, will highlight and explain the most important data sets to leverage for smarter email marketing, explore best practices and demonstrate how any retailer can begin or enhance data-driven, automated marketing programs within WhatCounts.
We'll place a special emphasis on the data, segments, and automated emails you can build this summer to have a measurable impact before, during, and after the holidays. From Welcome Series to Win Back Campaigns, Product Recommendations to Replenishment Campaigns, we’ll teach you how to integrate, analyze, and leverage your eCommerce data within WhatCounts to automate your retention marketing. Register Today!
Past Webinars & Recordings:
Hosted by Silverpop: Top 10 Retention Marketing Strategies for Digital Marketers
Windsor Circle & Silverpop: Top 10 Retention Strategies Webinar March 2013 from Windsor Circle, Inc. on Vimeo.
With Loren McDonald, Vice President of Industry Relations, Silverpop; Andrew Pearson, VP of Marketing at Windsor Circle; and Nathan Decker, Ecommerce Manager, Evo.com (Evolucion Innovations)
SIlverpop and Windsor Circle hosted this webinar on March 19, 2013, with over 900 registered, on the 10 most effective retention marketing strategies. Learn how online retailers and digital marketers are leveraging customer data and purchase history to create and implement cohesive marketing strategies that aim to keep valuable customers and maximize lifetime value.
Speakers included Nathan Decker, eCommerce Manager with action sports etailer Evo.com, whose retention marketing programs include phenomenal contests, automated welcome series for new subscribers and customers, and other triggered emails to win back churning customers and reward Evo's best customers.
Did you attend this webinar? We'd love your feedback here!
ExactTarget #ETCafe Twitter Chat: Loving Your Customers
With Andrew Pearson and Brad McGinity of Windsor Circle, Thurs. February 21st, 11:00-12:00 am ETD.
On Thursday, Feb 21st, ExactTarget hosted us for their #ETCafe, a twitter conversation where we posed 7 questions related to the theme of "Loving your Customers". We discussed how Valentine's Day email and marketing campaigns performed for marketers, how they could have been executed better, measurements for holiday campaigns, and the long term retention and engagement strategies. Here's a list of questions that we covered during the chat:
- How did email marketing campaigns focused on Valentine's Day fare this year?
- In what ways did retailers share love with their customers?
- How did marketers effectively use Valentine’s Day to win the hearts of (and retain) their customers?
- What techniques are working to convert one-time 2012 holiday shoppers into repeat buyers this quarter?
- How are you measuring and improving customer loyalty, engagement, and retention?
- What social strategies are you as marketers using this year to retain more customers?
- What other retention marketing campaigns are you as marketers planning for the rest of the Winter, the coming Spring, and beyond?
Please join us on Thursday for an exciting discussion with dynamic interactive marketing professionals! Follow the #ETCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate. We will give away 2 $50 gift cards to the person that contributes the most helpful tweets!
The Heart of Retention Marketing: Valentine's & Beyond Webinar:
Hosted by AspDotNetStorefront, Presented by Brad McGinity and Andrew Pearson, Windsor Circle, Thursday January 31st, 2013, 12:00 pm EST (9:00 am PST) Sign up here
For any retailer, even those whose product line is not the easiest to associate with romance, the lead up to Valentines Day offers an important post-holiday opportunity to increase customer loyalty and convert more one-time shoppers into repeat buyers. Read more ideas in our recent Valentines blog post.
On this webinar, we'll demonstrate examples of great Valentines email campaigns, along with strategies and techniques to identify key customer cohorts so you can segment your messaging, all within a strong Valentines theme that emphasizes the heart of your business.
You'll learn how to build a strong focus on retention marketing over the weeks leading up to, and following, Valentine's Day, particularly to key segments like your best customers, biggest spenders, churning customers, and new holiday customers.
Valentines Day Retail Webinar: The Heart of Retention Marketing
Presented by Brad McGinity, Windsor Circle, Thursday January 14th, 2013, 1:00 pm EST
For any retailer, even those whose product line is not the easiest to associate with romance, the lead up to Valentines Day offers an important post-holiday opportunity to increase customer loyalty and convert more one-time shoppers into repeat buyers. Read more ideas in our recent Valentines blog post.
On this webinar, we'll demonstrate examples of great Valentines email campaigns, along with strategies and techniques to identify key customer cohorts so you can segment your messaging, all within a strong Valentines theme that emphasizes the heart of your business.
You'll learn how to build a strong focus on retention marketing over the weeks leading up to, and following, Valentine's Day, particularly to key segments like your best customers, biggest spenders, churning customers, and new holiday customers.
ExactTarget #ETCafe Twitter Chat: Retaining your Holiday Customers
With Andrew Pearson of Windsor Circle, Thurs. December 13th, 11:00-12:00 am ETD. Read the answers here!
On Thursday, Dec 13th at 11 am we moderated an ExactTarget #ETCafe, a twitter conversation where we posed 7 questions related to the theme of "Retaining your Holiday Customers", and both we and participants gave answers - all over twitter! We had over 50 retweets and mentions, and another 50 tweets from participants during the course of the hour. The questions we covered were:
- How were Thanksgiving weekend and Cyber Monday sales for retailers this year compared to 2011?
- How many purchases came from first-time buyers versus repeat customers?
- What kind of retention email campaigns or offers performed really well - or poorly - this season?
- Now, what’s the plan your plan to retain your holiday shoppers after Dec 26th?
- What are you doing this holiday season to grow your subscriber list?
- What upsell/cross-sell offers do you have planned for post-holiday gifts?
- How is your Social team or strategy ready to react to holiday themes, and how will you leverage Social as part of a retention/engagement story next year?
Congrats to Jess Wearn (@helloitsjess), social media / web developer tweeting from London, for winning a $50 Gift Card for the best tweet, and Corey Bauer, Sr. Marketing Technologist at Trendline Interactive, for winning a $50 Gift Card in our drawing from contest entrants.
Webinar: RFM Analysis for Retail Email Marketers.
Presented by Brad McGinity at Windsor Circle, Thursday, 11/15, 1:00-2:00 PM EST
RFM stands for Recency, Frequency and Monetary Value. It's a proven database marketing technique that has historically been used by catalogers to increase conversion rates and reduce the expensive cost of mailing catalogs. Today, online retailers should be using RFM to increase conversion rates, personalization, relevancy and revenue. Sophisticated online shoppers demand personalized shopping experiences, and RFM Analysis is an excellent way to deliver that by tailoring campaigns and promotions to the behaviors and preferences of customers. Improve your email marketing segmentation with this powerful tool.
Webinar: eCommerce Analytics: Why Customer Retention Matters
With Brad McGinity of Windsor Circle, Tues. October 30th, 2:00-3:00 pm ET.
In this informative webinar, Brad McGinity, Windsor Circle co-founder, talked about a robust set of retail and eCommerce analysis methods that empower retailers with data critical to making effective marketing, retention, and inventory decisions.
Many retailers already leverage a wide range of data, from Google analytics for traffic, email open and click-through rates from their email marketing platform, and product-related data on volume, revenue, margin, discount, shipping, and more. This webinar demonstrates the power of a comprehensive and combined analysis of the full spectrum of eCommerce related data. On this webinar, we covered:
- Differences between 1 time vs repeat buyers
- How to leverage marketing source data to identify best and worst customer acquisition channels
- Assessing coupon usage and revenue generation over time
- Conducting analysis on purchase data to ID key customer segments
- Assessing customer lifetime value by days between purchases to guide retention strategies
Ecommerce Analytics: Insights & Actions from Windsor Circle from Windsor Circle, Inc..
Learn more about Windsor Circle's Analyze software.
Webinar: eCommerce Analytics: From Insight to Action
With Brad McGinity of Windsor Circle, Tues. Sept 25th, 2:00-3:00 pm.
Windsor Circle: Ecommerce Analytics Webinar from Windsor Circle, Inc. on Vimeo.
In this informative webinar, we introduced an exciting set of eCommerce analysis methods that empower retailers with data critical to making effective marketing, retention, and inventory decisions. We focused on turning these insights into action. For example, analysis of Average Order Value by time of day can help a retailer pinpoint the times when their best customers are making purchases, and use that information to time specific messages or offers aimed at reaching that customer segment.
Webinar: Holiday Email Best Practices for Retail: Strategy, Content, & Design.
Co-hosted by WhatCounts and Windsor Circle, Sept 13th, 2-3:00 pm
In this webinar, Brad McGinity of Windsor Circle, and Brittany Schneider of WhatCounts, discussed email marketing strategies, content, and design best practices for the 2012 holiday season. View the recording here, or download the slides here.
Strategy: As competition intensifies for holiday retail shopping dollars, it is more important than ever to leverage your customer purchase history and other eCommerce data to deliver targeted, personalized, relevant offers through your email marketing campaigns. We covered:
• Analysis of 2011 holiday trends to guide strategy this year.
• Timing: days and times of day to send.
• Identifying the most important segments to target before, during, and after the holidays.
Content: Crafting compelling email messages is easier with actionable customer and retail data. It’s one thing to send a batch-and-blast email with generic content that targets a big list; it’s quite a different – and more effective – approach to develop targeted messages that speak to individuals’ purchase history, behavior, and more. We discussed:
• Examples of personalized messages sent to specific segments.
• Ways to use purchase history and product information to craft content.
• Subject line testing to your segment for higher open rates.
Design: Choosing or building great templates, and incorporating compelling great design elements, is easier when you have a strategy and timeline defining which subset of your list you’ll be targeting with what offers and messages. We discussed:
• Examples of great holiday email design.
• Improving your email templates with a new look and feel.
• Sending an email Holiday Card.
#NexusCafe Twitter Chat: Holiday Retail Segmentation Tips 8/16, 11am EST
Featuring Brad McGinity on eCommerce Analytics and Holiday Segmentation, hosted by ExactTarget
Brad gave a great chat on how retailers and marketers can access and analyze valuable customer & purchase data, in order to implement powerful retention and life-cycle marketing campaigns. On this chat, we focused on 8 key questions on topics like RFM analysis, behavioral segmentation, purchase history segmentation, triggered product emails, and more. It was great to chat with interactive marketers about eCommerce analytics and customer segmentation, critical components of a successful holiday email marketing campaign for online retailers.
The focus of the #NexusCafe chat was:
- What are recent examples of successful email campaigns that leverage eCommerce customer data?
- What are the highest priority segments to build for holiday marketing?
- How do you identify trends from prior holiday seasons to properly design and time email campaigns this year?
- How do you target last-minute holiday shoppers based on purchase data?
- What are some strategies to identify and reward the best customers this season?
- How can you win back churning or lost customers?
- What are some ideas for implementing smart "related item" product recommendation campaigns?
- What are the big trends in customer data analysis that interactive marketers should be aware of?
ExactTarget conducts these chats (almost) every Thursday at 11am EST. To join these Twitter chats, simply login to your Twitter account, go to the "#" (hashtag) search, and find #NexusCafe. If you want to post any questions or suggestions during the chat, simple include "#NexusCafe" in your tweet.
Webinar: Holiday Email Campaigns you can Implement This Season
With Brad McGinity of Windsor Circle, Wed. Sept 5th, 1-2:00 pm
In this informative webinar, Brad walked through 12 holiday email marketing campaigns you can set up and implement this holiday season. We explored both timing (time of day, day of week, and time of year) for each campaign, as well as the relative ease of set-up. On this webinar, we covered:
- Conducting analysis on purchase data to ID key customer segments
- Identifying trends from prior holiday seasons to properly time email campaigns
- Targeting last-minute holiday shoppers based on last year’s purchase data
- Offering shipping specials to relevant segments
- Identify and reward your best customers with exclusive holiday deals
Webinar: Holiday Email Marketing Segmentation Strategies Tuesday 8/14, 3pm EST
Presented by Matt Williamson, co-founder & CEO of Windsor Circle, and Rich Lyons, CEO of Lyons Consulting Group
- Click here for the Webinar Recording or watch below (Matt starts talking at 8 minutes):
Webinar Holiday Email Marketing Segmentation Strategies from Lyons Consulting Group on Vimeo.
In this webinar, we talked about strategies for effective email marketing segmentation for the 2012 holiday season. As competition intensifies for holiday retail shopping dollars, it is more important than ever to leverage your customer purchase history and other eCommerce data to deliver targeted, personalized, relevant offers through your email marketing campaigns. Now is the time to conduct the analysis to identify your key segments in order to define the content, products, and offers you’ll use to maximize ROI this holiday season.
In this webinar we focused on:
- Conducting analysis on purchase data to ID key customer segments
- Identifying trends from prior holiday seasons to properly time email campaigns
- Targeting last-minute holiday shoppers based on last year’s purchase data
- Offering shipping specials to relevant segments
- Identify and reward your best customers with exclusive holiday deals
eCommerce Customer Segmentation Strategies Webinar, 7/20, 2 pm EST
Check out our first joint webinar with WhatCounts focusing on customer segmentation strategies and automated product recommendation. Windsor Circle co-founder Brad McGinity and the WhatCounts team ran this free webinar to help retailers execute on additional revenue-generating opportunities with your email marketing
In this webinar we discussed:
• Customer segmentation based on product purchase history
• Segmented product recommendation campaigns
• Cross-sell accessories to expensive products
• Smart "related item" product recommendation campaigns to cross-sell complimentary products
• How to deploy brand-based campaigns for popular items
• How to create repeat customers and loyalty from one time purchasers
Stop hoping for better email results and start getting them when you learn the strategies and methods in this free webinar this