Windsor Circle publishes whitepapers, ebooks, and how-to guides for online retailers and digital marketers. We regularly host or participate in webinars, webcasts, and Twitter chats. Our team can also be found exhibiting at a variety of industry trade shows and user conferences.
Nathan Decker, eCommerce Manager at evo.com, talks about how he uses customer retention strategies to offset the known costs of customer aquisition, as well as create a more personalized, unqiue experience for evo.com shoppers.
Back In The Habit: Automated Product Replenishment
Supply & Demand: POS Supply Solutions
Business In the Front
Shave. Retain. Repeat.: 800razors.com
Windsor Circle provides online retailers and other marketers with sophisticated tools to enable retention marketing to double repeat buyers.
Consider that the Lifetime Value of a repeat buyer is 4.8x higher than a one-time customer. This fact alone makes retention marketing an essential strategy to grow, sustain, and improve your online business. Email marketing is a powerful tool that when coupled with customer purchase history, location, social, demographic and other data, can enable highly targeted messages to distinct customer segments.
Replenishment Automator Guide
Custom Segment Builder Guide
How does your marketing stack up? We've scoured our database to bring you industry specific benchmark reports based on key retention metrics, such as average order value (AOV), customer lifetime value (CLV), latency, and more.
Apparel & Footwear Benchmark Report
Beauty & Skincare Benchmark Report
Health & Drug Benchmark Report
As a leader in Email Marketing Automation, Windsor Circle is an active participant within the digital marketing industry. Stop by our booth (follow the green pants) at these upcoming events. We get around; check out our throwback events.
Lifecycle Marketing Guide
The Art of the Subject Line
2016 Guide to Predictive Marketing
Breaking the Bad Habits
Lifecycle Webinar Series: Retention Campaigns
Lifecycle Marketing Series: Post-Purchase Campaigns
The Fast and Furious World of Predictive Marketing
Revving Up Revenue with Replenishment
Retailer Webinar Series: 800Razors.com
Marketing Best Practices
Windsor Circle interacts with thousands of retail and eCommerce marketers, developers, and executives, and partners with a wide range of eCommerce and email marketing software providers. Our own development and client success team spends a whole lot of time learning the ins and outs of all these platforms, in part so we can guide our clients, and in part so we can make good recommendations as retailers grow and experience changing needs and goals.
To that end, we publish selective comparison guides to help eCommerce business' select technology providers appropriate to their needs.
Free courses for retailers on all things marketing. From customer lifetime value to customer segmentation, we have the course for you.
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