OrderMotion
Extension for Email Marketing
Windsor Circle's integration API connects OrderMotion's robust campaign and order management platform to a merchant's email marketing provider.
With Windsor Circle connecting eCommerce to their ESP, OrderMotion merchants can better leverage the consumer purchase data, from acquisition through retention, analyzed from their eCommerce website. Windsor Circle couples OrderMotion's retail customer insights with our own customized RFM (Recency, Frequency, Monetary) analysis and other customer intelligence data to create targeted customer segments in the merchant's email platform. OrderMotion merchants can now send the right emails, at the right time, to the right customers based on automated business intelligence.
It's easy to get Windsor Circle's Order MotionExtension installed and running. You simply have OrderMotion provide us with API access and we do the rest. We start pulling customer purchase records from OrderMotion, analyzing them, and uploading the customer information to your email marketing system. In doing so, we will identify customer segments like: Big Spenders, Frequent Buyers, New Customers, and more. Plus, we will create product recommendations unique for each customer.
This gives you the ability to segment customers according to products purchased - including brand, category and price - or based on purchase behavior: how often, how much and when. This instant access to customer information is proven to generate increased revenue and save you time.
- Create an automated Welcome Series for a first time buyer
- Create repeat customers and loyalty from one time purchasers
- Cross-sell accessories to expensive products
- Deploy brand-based campaigns for popular items
- Identify lost customers for a Win Back campaign
- Reward "Best Customers" with insider specials
OrderMotion is a Direct-to-Consumer Campaign and Order Management Platform company. OrderMotion integrates with eCommerce Websites as well as fulfillment warehouses, call centers, customer service centers, payment processors and media agencies, thereby acting as a neutral hub for real-time data consolidation. Marketers can accurately track, measure and analyze consumer purchases from acquisition through retention and then implement timely and effective revenue-generating strategies.