Windsor Circle: New Capital Investor

Digital marketing leader Windsor Circle announces $1MM in additional funding from Origin Ventures at the CED Tech Ventures conference, to conclude a Series B round at $6.25MM total capital raised, which will enable further growth and new career opportunities at the company.

DURHAM, NC – September 16, 2014  – Windsor Circle, an industry leader in data-driven customer retention software, will attend the 2014 CED Tech Venture Conference in Raleigh on September 16-17, a celebration of the high-growth trend of North Carolina cities like Raleigh that have technology companies shaping the future of ecommerce, new media, and data. Today at 1:45pm, Windsor Circle will announce Origin Ventures’ recent $1 million investment in the company, and the future growth possibilities it supports.

As a 2014 Showcase Company at the conference, Windsor Circle Co-Founder and CEO Matt Williamson will speak about the company’s data-driven retention automation products and ongoing developments. During his presentation, Williamson will announce the addition of $1 million in new capital by Chicago based Origin Ventures,  completing  the company’s Series B round at $6.25MM in total funding.

“Origin Ventures is a fantastic new partner,” stated Williamson. “Their extra funding will allow us to increase the number of new product features we can develop, and hire for additional roles, including a world-class Product Manager to enhance our ongoing efforts to build a world-class retention automation platform.”

Origin Ventures provides startups with the intellectual and financial capital to help them navigate growth, and their portfolio includes successful companies such as GrubHub, IfByPhone, and Shoutlet.  .

“Windsor Circle has a great leadership team, and offers a very valuable product to retailers world-wide,” said Brent Hill, a partner at Origin Ventures.  “Data-driven marketing automation unlocks significant value, and Windsor Circle’s products are demonstrating tremendous ROI for clients.   We are delighted to support the leader in this disruptive technology field.”

Ben Kirshner, CEO of top 500 retailer, said “Windsor Circle’s software is game-changing.  Not only are we making tremendous ROI, but the automation capabilities free my team up to tackle other important tasks.” 

CoffeeForLess was recently inducted into Windsor Circle’s “$1MM Circle”, highlighting retailers who are making over $1 million a year from emails enabled by Windsor Circle’s technology.  Windsor Circle clients include top retailers like Bonobos, Case-Mate, CafePress Services, Gaiam, SurfStitch, and Spangler Candy. On average, Windsor Circle’s clients make 18x ROI from the software, and increase revenue from repeat buyers 20% year-over-year.

Origin Ventures joins Comcast Ventures, IDEA Fund Partners, Triangle Angle Partners, and AOL Founder Steve Case to close Windsor Circle’s Series B round at a total of $6.25MM of capital.  Windsor Circle will have a booth in the exhibit hall to showcase the 11+ new positions at the company that the Series B investments have enabled, and to share ongoing product developments.

 “We’re excited about the significant product development opportunities this recent investor funding provides us,” remarked Windsor Circle Co-Founder and CTO Chris Humphres, who was recently honored with a 2014 CIO Award by the Triangle Business Journal. “We’ll be announcing the first in a long list of new abandoned cart recovery upgrades at the ExactTarget Connections conference next week.”

Windsor Circle joins 600 of the nation’s most promising early-stage and high-growth companies, leading investors, and tech enthusiasts at the conference, where entrepreneurs and attendees will have a chance to build networks and make connections with investors, strategic partners, and other industry professionals needed to build successful companies. 

About Windsor Circle:

Windsor Circle's Retention Automation Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.

About Origin Ventures:

Founded in 1999 by Steve Miller and Bruce Barron, Origin Ventures is an early stage venture capital firm based in Chicago, IL.   The firm is investing from Origin III, a $47M fund closed in January 2013.   Previous investments include Grubhub (NYSE: GRUB), ifbyphone, Shoutlet, Ahalogy, and Bottlenose.  For more information, visit


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