DURHAM, NC – October 23, 2014 – Windsor Circle, a recognized leader in data-driven, automated retention marketing, today announced that it is a gold sponsor of Connections 2014. The announcement was made today at Salesforce ExactTarget Marketing Cloud’s Connections in Indianapolis. Connections is the premier digital marketing industry conference, providing three days of inspiration, education and entertainment, for a journey unlike any other.
At the event, Windsor Circle join-clients SurfStitch and Griffin Technology to speak about their successes using new technologies. SurfStitch has been using Windsor Circle’s Retention Automation App, downloadable on HubExchange, to power data-driven lifecycle marketing, resulting in 40% more open and a 65% more click-throughs than standard promotional emails. Griffin Technology uses Windsor Circle’s HubExchange app to segment their promotional email campaigns, resulting in 2x the clicks.
SurfStitch, Australia’s #1 retailer of surf & fashion, and recent winner of the 2014 ORIAS Best Pure-Play Online Retailer award, is a pioneer in using data to create more personalized customer marketing experiences. Tamara Falcke, Email Channel Manager at SurfStitch, is leveraging both Windsor Circle and ExactTarget to automatically target At Risk and Disengaged Subscribers, as well as Churning Customers. “We’ve using data-driven decisions to reach out at the first signs of disengagement, and have reduced churn by 72% by doing so.”
Andrew Pearson, Windsor Circle’s VP of Marketing, who will speak with Tamara Falcke, noted “the Connections conference educates marketers on emerging trends and best practices while highlighting the latest technologies and innovations in digital marketing.”
Windsor Circle clients include top retailers who use ExactTarget Marketing Cloud like Case-Mate, InkPixi, SurfStitch, and Spangler Candy, maker of Dum Dums, whose VP of E-Commerce & IT Jim Knight stated “We use Windsor Circle to power our automated lifecycle marketing, and can attribute our single highest day of online sales ever to Windsor Circle powered emails, since our start in e-commerce in 1998.”
“Connections inspires the future of digital marketing, and our sponsors make that possible,” said Woodson Martin, chief marketing officer of ExactTarget Marketing Cloud. “With Windsor Circle’s support, we’re able to provide attendees actionable insights on how digital marketing is transforming business through email, mobile, social and the Web.”
Windsor Circle’s HubExchange apps connect a retailer's e-commerce data to ExactTarget, to power high-performance, personalized email campaigns. Programs including automated post-purchase and win-back campaigns, dynamic product recommendations, and predictive replenishment programs. Windsor Circle powered campaigns generate 57% open rates, 12% click rates, and 20% more revenue from repeat buyers.
Windsor Circle will also demonstrate a new Cart Recovery solution for ExactTarget Marketing Cloud at two App Theater presentations. The solution includes seven customizable email templates and a sophisticated, automated delivery protocol, as well as Windsor Circle’s proprietary anti-gaming technology.
“Our new Cart Recovery solution enables retailers to automatically send data-driven emails to customers who have abandoned their online shopping cart, directly through their ExactTarget Marketing Cloud account,” remarked Brad McGinity, Windsor Circle VP of Sales. “Data-driven retention automation is the future of digital marketing, and we’re proud to be at the forefront.”
To learn more about the Connections conference, visit www.exacttarget.com/connections. To learn more about Windsor Circle’s automated retention marketing software and e-commerce data solutions, visit http://windsornew.gethifi.com.
Connections 2014 offers digital marketers from around the world access to renowned speakers, including Nick Besbeas, vice president of marketing, LinkedIn; Charles Best, CEO, DonorsChoose.org; and will.i.am, entrepreneur, musician and philanthropist, and more than 75 breakout sessions. Connections is designed to transform companies’ customer interactions into brand experiences. Marketers will experience inspiration, education, and entertainment, for a journey unlike any other.
Connections follows ExactTarget Marketing Cloud Connections ‘13, an event that welcomed marketers from around the globe to Indianapolis and featured former U.S. Secretary of State Condoleezza Rice, biographer Walter Isaacson, author Jim Collins and the first-ever private music festival with Avett Brothers, Imagine Dragons and DJ Casey Connor.
For updates on Connections, follow @ExactTarget and the hashtag #CNX14 and on Twitter. ExactTarget, Connections and others are among the trademarks of salesforce.com, inc.
Windsor Circle's Retention Automation Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.
For press queries or further information, contact Andrew Pearson at (877) 848-4113, or Submit a Media & Press Inquiry.