Press Release


Windsor Circle Expands Predictive Marketing Platform, Releases a Board Game, and Hosts a Flash Mob at IRCE 2016

Predictive marketing firm Windsor Circle among largest exhibitors at IRCE 2016 w/ 20 ft. tall Castle, hosting six retailer client speakers and an on-site “pop up” store.

DURHAM, NC – June 7, 2016 – Windsor Circle, providing industry-leading predictive lifecycle and retention marketing software and services, is a Silver sponsor of the Internet Retailer Conference & Exhibition (IRCE) on June 7-10 in Chicago.

IRCE draws over 10,000 attendees each year who come to network and learn leading strategies from top retailers. Speakers include Dell’s Vice President of Commerce Services Greg Bowen, and Mark Friedman, E-Commerce President at Steve Madden.

“We’re bringing our team’s excitement about and experience in retention marketing software and services to IRCE this year,” said Matt Williamson, Windsor Circle CEO and Co-Founder. “From talks on innovative strategies to fun games, the chance to earn prizes, and a flash mob that anyone can join, our team is set to make a real splash.”

Retailer Talks – Six Windsor Circle Clients Share Winning Strategies

Windsor Circle will host six Retailer Talks featuring clients from varied industries. These industry leaders will share strategies for predictive lifecycle and retention marketing campaigns that have delivered results and increased repeat purchases.

Seats are extremely limited to only 12 available per session. To get a spot, attendees are encouraged to register for a Windsor Circle IRCE Retailer Talk in advance.

Windsor Circle Booth features Castle & Bazaar

One of the largest event exhibitors, the firm boasts an 800-square-foot booth with a large walk-in castle, staffed by 17 members of the Windsor Circle team. Their booth, #1737, includes a Windsor Circle “Bazaar”, where attendees can purchase a range of products including items from Windsor Circle’s clients.  

Attendees can play games and do activities to earn CLV coins, such as completing a 15-minute, onsite introduction to the award-winning Windsor Circle Retention Automation Platform, attending one of the firm’s IRCE talks or event party, tagging @WindsorCircle in a social post, or bringing a retailer by the booth to refer them. Players can then spend the CLV coins at the Bazaar.

A Board Game for Online Retailers

“Retailers can even buy our brand new ‘Guest to Best’ board game,” said Andrew Pearson, Vice President of Marketing at Windsor Circle.  “This fun and informative lifetime value game teaches retailers about predictive lifecycle marketing – keeping customers engaged and increasing ROI using key marketing campaigns.”

Flash Mob – June 9 at 1 p.m.

Windsor Circle never ceases to pair their award-winning product with creative marketing at industry events. Their IRCE plan includes a flash mob. Attendees are encouraged to learn a dance online, and then participate at Windsor Circle’s Booth #1737 on June 9th at 1pm.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit

Avatopia Party Sponsor – June 8, 9 p.m. to 12 a.m.

In typical fashion, Windsor Circle will be a big part of the IRCE festivities as well. The firm is sponsoring Avalara’s Avatopia party on Wednesday, June 8 from 9 p.m. to 12 a.m. at Chicago’s vibrant Carnivale restaurant. Guests will enjoy lively music, gourmet food, dazzling entertainment, engaging conversation, and opportunities for networking. Space is limited, so those who wish to attend should RSVP at

2016 Summer Release: A New Era of Automation

Windsor Circle will announce their latest innovations at IRCE: Custom Retention Campaign Automators allow retailers to easily create, manage, and analyze hundreds of unique automated campaigns for almost any business need. Their new Automator Segmentation capability enables merchants to run multiple variants of each automated campaign based on customer behavior, profiles, purchase history and more.

About Windsor Circle

Windsor Circle is a predictive lifecycle and retention marketing platform for retailers that powers big-data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browser abandonment campaigns.

For press queries or further information, contact Chelsea Raegen by telephone at (877) 848-4113, or via email at