Windsor Circle and Email Direct partner to help eCommerce companies Automate Retention Marketing

Press Release 7/22/13

Windsor Circle, a venture-backed start-up providing Retention Marketing Automation software and services for eCommerce firms, and EmailDirect, a 9-year old leader in email marketing software, announce a joint partnership to help online retailers keep more customer through data-driven retention marketing automation and abandoned cart recovery.

The two companies are pleased to announce a new EmailDirect Extension on Magento Connect. The EmailDirect Extension, powered by Windsor Circle, enables merchants and online retailers using Magento’s eCommerce platform to automatically export and analyze their customers’ purchase history and other data, and instantly build highly targeted segments in their EmailDirect account. 

“This extension is great news for our clients,” says EmailDirect CEO, Kevin Linden. ”Not only can online retailers that use platforms like Magento leverage our Purchase Behavavior Targeting features, they can now leverage Windsor Circle to help them makes sense of all that data and deploy effective, segmented, automated and personalized marketing campaigns through EmailDirect”.

Windsor Circle has launched 8 additional pre-packaged integrations between EmailDirect and the following eCommerce platforms: 3dcart, AspDotNetStorefront, BigCommerce, Channel Advisor, OrderMotion, Shopify, Volusion, and Yahoo Stores. Merchants using other eCommerce platforms, including in-house or custom software, can leverage Windsor Circle’s Data Feed to access customer, product, and purchase history data within EmailDirect.

According to the Interactive Media in Retail Group (IMRG), global eCommerce sales will surpass $1.25 trillion in 2013, with 10-15% growth in the US. Adobe’s Loyal Shopper’s Report in April 2013 found that 8% of shoppers are responsible for 41% of eCommerce revenue. Online retailers require a growing degree of sophisticated techniques to properly market to, and retain, valuable customers.  Windsor Circle helps online retailers automate their retail intelligence and retention processes.  

“Our aim is to provide better segmentation, instantly, to retailers through powerful automation of ecommerce data analysis,” says Windsor Circle CEO Matt Williamson.  “Case study after case study has proven that this can drive enormous revenue for merchants.”

“Within days, this extension automatically populates a retailer’s EmailDirect account with highly targeted customer segments, including Best, Loyal, and Churning Customers, so they can send the Right Email, at the Right Time, to the Right Customers.”

Windsor Circle serves hundreds of merchants, including those using EmailDirect.  Recent success stories include:

  • 233% increase in conversion rate by segmented send vs. blast email
  • 51% average open rate and 5% ongoing conversion rates from a 7 step automated post-sign-up email campaign.
  • BulbAmerica saw a 27x increase in conversions from a Windsor Circle enabled automated customer loyalty campaign.

Windsor Circle’s EmailDirect integrations are subscription based software-as-service.


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