Press

CURRENT PRESS RELEASE JUNE 2016

 

FOR IMMEDIATE RELEASE

Windsor Circle Expands Predictive Marketing Platform, Releases a Board Game, and Hosts a Flash Mob at IRCE 2016

Predictive marketing firm Windsor Circle among largest exhibitors at IRCE 2016 w/ 20 ft. tall Castle, hosting six retailer client speakers and an on-site “pop up” store.

DURHAM, NC – June 7, 2016 – Windsor Circle, providing industry-leading predictive lifecycle and retention marketing software and services, is a Silver sponsor of the Internet Retailer Conference & Exhibition (IRCE) on June 7-10 in Chicago.

IRCE draws over 10,000 attendees each year who come to network and learn leading strategies from top retailers. Speakers include Dell’s Vice President of Commerce Services Greg Bowen, and Mark Friedman, E-Commerce President at Steve Madden.

“We’re bringing our team’s excitement about and experience in retention marketing software and services to IRCE this year,” said Matt Williamson, Windsor Circle CEO and Co-Founder. “From talks on innovative strategies to fun games, the chance to earn prizes, and a flash mob that anyone can join, our team is set to make a real splash.”

Retailer Talks – Six Windsor Circle Clients Share Winning Strategies

Windsor Circle will host six Retailer Talks featuring clients from varied industries. These industry leaders will share strategies for predictive lifecycle and retention marketing campaigns that have delivered results and increased repeat purchases.

Seats are extremely limited to only 12 available per session. To get a spot, attendees are encouraged to register for a Windsor Circle IRCE Retailer Talk in advance.

Windsor Circle Booth features Castle & Bazaar

One of the largest event exhibitors, the firm boasts an 800-square-foot booth with a large walk-in castle, staffed by 17 members of the Windsor Circle team. Their booth, #1737, includes a Windsor Circle “Bazaar”, where attendees can purchase a range of products including items from Windsor Circle’s clients.  

Attendees can play games and do activities to earn CLV coins, such as completing a 15-minute, onsite introduction to the award-winning Windsor Circle Retention Automation Platform, attending one of the firm’s IRCE talks or event party, tagging @WindsorCircle in a social post, or bringing a retailer by the booth to refer them. Players can then spend the CLV coins at the Bazaar.

A Board Game for Online Retailers

“Retailers can even buy our brand new ‘Guest to Best’ board game,” said Andrew Pearson, Vice President of Marketing at Windsor Circle.  “This fun and informative lifetime value game teaches retailers about predictive lifecycle marketing – keeping customers engaged and increasing ROI using key marketing campaigns.”

Flash Mob – June 9 at 1 p.m.

Windsor Circle never ceases to pair their award-winning product with creative marketing at industry events. Their IRCE plan includes a flash mob. Attendees are encouraged to learn a dance online, and then participate at Windsor Circle’s Booth #1737 on June 9th at 1pm.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.

Avatopia Party Sponsor – June 8, 9 p.m. to 12 a.m.

In typical fashion, Windsor Circle will be a big part of the IRCE festivities as well. The firm is sponsoring Avalara’s Avatopia party on Wednesday, June 8 from 9 p.m. to 12 a.m. at Chicago’s vibrant Carnivale restaurant. Guests will enjoy lively music, gourmet food, dazzling entertainment, engaging conversation, and opportunities for networking. Space is limited, so those who wish to attend should RSVP at http://www.info.avalara.com/avatopia.

2016 Summer Release: A New Era of Automation

Windsor Circle will announce their latest innovations at IRCE: Custom Retention Campaign Automators allow retailers to easily create, manage, and analyze hundreds of unique automated campaigns for almost any business need. Their new Automator Segmentation capability enables merchants to run multiple variants of each automated campaign based on customer behavior, profiles, purchase history and more.

About Windsor Circle

Windsor Circle is a predictive lifecycle and retention marketing platform for retailers that powers big-data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browser abandonment campaigns.

For press queries or further information, contact Chelsea Raegen by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

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Windsor Circle Launches Six Magento 2.0 Predictive Marketing Extensions to Help Retailers Grow Customer Lifetime Value

Leader in predictive marketing offers best-in-breed extensions providing retailers with real-time insight into key customer data and trends that grow sales and increase loyalty

Durham, NC - June 3, 2016 - Windsor Circle, an award-winning provider of predictive lifecycle and retention marketing software and services for retailers, announced today that they have launched six predictive marketing extensions for Magento 2.0. The company’s best-in-breed solutions are currently the only predictive marketing extensions available in Magento’s newly launched The extensions have been verified through Magento’s Extension Quality Program, and meet all requirements for coding, performance and scalability.

Windsor Circle was also one of just three success stories featured on Marketplace at launch. Available Windsor Circle extensions include: Retention Automators, Predictive Analytics & Segmentation, Replenishment Automator, Cart Recovery, Guaranteed Integrations, and Predictive Marketing Platform.

  • Predictive Marketing Platform - Predict when customers will buy through our marketing automation platform that optimizes marketing campaigns based on customer, purchase, and behavioral data and insights.
  • Replenishment Automator keep your customers coming back for their favorite consumable products time and time again with Windsor Circle’s Automated Replenishment Automator. Trigger personalized, dynamic emails based on your customers’ individual buying behaviors and make sure they never run out of their favorite product again. On average, retailers using Windsor Circle’s Replenishment Automator see 10x the average industry RPE (Revenue Per Email).
  • Cart Recovery with anti-gaming – This extension provides a solution for retailers to convert, on average, 15% of abandoned shopping carts into sales. Our powerful automated solution detects cart abandonment through Magento and triggers a series of personalized cart recovery communications. Our proprietary Anti-Gaming Technology uses a predictive scoring matrix to identify shoppers who abandon their cart intentionally in the interest of receiving a discount. Once the behavior is recognized, the technology automatically removes discount codes from select future emails.
  • Predictive Analytics & Segmentation This extension helps retailers optimize marketing campaigns based on customer, purchase, and behavioral data and insights.
  • Guaranteed Integrations - Import 3+ years of Magento purchase data into your ESP. Seamlessly integrate customer purchase history and transactional data from Magento into your ESP to power data-driven marketing solutions.
  • Retention Automators - This extension arms retailers with the data and reports they need to make smart decisions to know, grow and keep customers

"As a highly sought after predictive marketing solution, we are pleased that Windsor Circle has passed the Magento Extension Quality program,” stated Mark Lenhard, senior vice president of strategy and growth at Magento.“The team at Windsor Circle demonstrated its commitment to our renewed focus on quality from the start. We are thrilled with the enhanced functionality of the seven Magento 2.0 extensions and are confident that they will help our joint customers to grow value through predictive marketing”

About Windsor Circle

Windsor Circle’s Predictive Lifecycle and Retention Marketing platform helps retailers grow their customer lifetime value and increase customer retention. We power predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer’s existing marketing software. http://windsorcircle.com

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Windsor Circle Launches Application on Oracle Marketing AppCloud to Increase Customer Value

The Customer Retention Integration Application Helps Marketers Grow Customer Value Through Integration to Oracle Marketing Cloud

Durham, NC, April 27, 2016– Windsor Circle today announced that it has launched a customer retention integration application now available on the Oracle Marketing AppCloud. This new application helps marketers to achieve customer retention and predictive marketing integration with Oracle Marketing Cloud.

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Windsor Circle’s customer retention and predictive marketing integration enables Oracle Marketing Cloud customers to easily gain valuable insights into customer buying behavior. The application’s predictive marketing suite feature also enhances a marketer’s ability to access predictive data. With Windsor Circle, marketers can now create personalized, automated and segmented, data-driven campaigns that help maximize customer value, at scale.

“Our collaboration with Oracle Marketing Cloud reinforces our commitment to providing best-in-breed customer retention software to Oracle Responsys clients,” said Gautham Pandiyan, Director of Strategic Alliances at Windsor Circle “We value our relationship with Oracle, and as we continue to innovate we’re building new functionality for Oracle Responsys clients, such as our Replenishment Automator.”

On April 20, 2016 Windsor Circle teamed up with Oracle Marketing Cloud to present “Revving Up Revenue By Replenishing,” a webinar featuring best practices on running campaigns with their Replenishment Automator for consumable goods. To view a recorded version of the webinar visit windsorcircle.com/Replenishment or download the replenishment infographic to learn more.

Oracle Marketing Cloud customers can visit the Oracle Cloud Marketplace to install the application and begin implementing predictive retention marketing in Oracle Marketing Cloud.

About Windsor Circle

Windsor Circle’s Predictive Lifecycle and Retention Marketing platform helps retailers grow their customer lifetime value and increase customer retention. We power predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer’s existing marketing software. http://windsorcircle.com

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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 Windsor Circle Secures Multimillion-Dollar Investment to Expand Predictive Marketing Platform for Retail

Predictive lifecycle and retention marketing firm Windsor Circle secures funding in an oversubscribed round that will help them expand product development efforts while also growing their team and expanding partnerships.

DURHAM, N.C.-- April 26, 2016 - Windsor Circle, an award-winning provider of predictive lifecycle and retention marketing software and services for retailers, has raised $4.1 million in an over-subscribed funding round, and secured a $2.5 million line of credit from Square 1 Bank, a division of Pacific Western Bank. This latest funding will help Windsor Circle continue to expand product development and enhance predictive algorithms and data science capabilities to power more effective automated marketing campaigns for retailers. They will also add new talent to their sales and ecommerce professional services teams, plus engage in other high-growth endeavors. 

“We’ve got big plans for these new funds,” said Windsor Circle CEO and Co-Founder Matt Williamson. “Our product innovations to better meet retailer and consumer needs are ever-evolving, plus we’re hiring new talent and working to expand our partnerships with industry leaders like Magento, Oracle, IBM and Salesforce—continuing to grow our product, team, and network.”

New investor Alerion Ventures joins Windsor Circle’s existing backers,Comcast Ventures, IDEA Fund Partners, Origin Ventures, and Triangle Angel Partners. With a portfolio including other enterprise software, technology-enabled services, and digital marketing companies in the Southeast, Alerion Ventures focuses on scalable startups that have displayed market and revenue traction.

“We look for capital-efficient startups that target markets that will allow for substantial scale and return on our investment,” said Wiley Becker, Partner at Alerion Ventures. “Windsor Circle fit the bill perfectly, and we’re excited to walk the road ahead with them.”

With hundreds of global retailer clients, including L’Oréal, Johnson & Johnson, and Ghirardelli Chocolate, the firm’s high growth rate has been mirrored by the impact they have made for their clients. Case studies highlight tripled and quadrupled click and open rates for MyBinding from Automated Replenishment Campaigns, a 72% decrease in churn for leading Australian retailer SurfStitch using data-driven lifecycle marketing, and 80% more repeat buyers following First/Second Purchase and Best Customer Message Campaigns by 800razors.com.

Windsor Circle’s Predictive Lifecycle and Retention Marketing platform helps retailers grow customer lifetime value and increase customer retention. The company reports an average of 10x ROI and 17% lift in retention rates after 12 months for its clients. Windsor Circle has the industry’s only guaranteed, enterprise grade data integrations between eCommerce and marketing software. The platform includes a retention analytics suite and custom segmentation, and behavioral tracking to build rich consumer profiles.

Windsor Circle also plans to add to their current team of 80, with current career openings for sales associates, client success managers, and professional services associates. Other efforts include bolstering company visibility at industry events and strengthening their network of partnerships with the help of new Director of Strategic Alliances Gautham Pandiyan.

The firm plans to make a big splash at this year’s Internet Retailer Conference and Exhibition, the industry’s largest annual trade show, on June 7-10 in Chicago. Windsor Circle will be one of the largest of 600 vendors at IRCE, with an 800 square-foot exhibit space and more than 16 team members on site. Six successful clients will give presentations sharing strategies and results they have seen from Windsor Circle’s automated marketing software and services. The company’s exhibit includes a “Bazaar” featuring both clients’ and company branded products, including Windsor Circle’s trademark green pants. Attendees can redeem “CLV Coins” earned for various activities, including playing the company’s new lifecycle marketing board game, “Guest to Best.” Windsor Circle will host the leading event party, and even has a secret “flash mob” event planned.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data integration solutions, visit http://www.windsorcircle.com.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

 


 

Durham Startup Windsor Circle to Hold Open House to Celebrate Move to Revitalized Downtown Building

Industry-leading marketing firm Windsor Circle is relocating its offices to one of Durham’s oldest buildings, and will hold an Open House on December 1.

DURHAM, NC – November 23, 2015 – Windsor Circle, an industry leader in customer retention and predictive lifecycle marketing software, is one of the first new tenants moving to a recently revitalized building in downtown Durham. Driven by its fast growth, the marketing firm is relocating its corporate headquarters to the top two floors of the historic Trust Building at 212 West Main Street. Windsor Circle will hold an Open House event on Tuesday December 1 to celebrate the expansion of their team and Durham’s booming startup economy. The event is open to the public, and will be held in their new space.

“I’m excited about what Windsor Circle’s relocation to the iconic Trust Building represents for the company as well for Durham’s downtown. While the move completes the leasing of the building, it also builds on downtown activity and economic growth, poising Windsor Circle to grow from 70 to 150 employees. We welcome and celebrate this kind of entrepreneurial spirit, represented by both the building renovation and the company. It’s what continues to help drive Durham’s ongoing downtown renaissance,” said Durham Mayor Bill Bell.

The Trust Building has been vacant for more than 20 years, but is soon to once again become a thriving center of entrepreneurial activity and growth for the city. Built in 1905, it was once reported to be the tallest office building in North Carolina, as well as Durham’s first multi-story office building and the locale of the city’s first elevator.

“This is a huge step for Windsor Circle,” said CEO and Co-Founder Matt Williamson. “We’ve grown so much in the last two years, and the new space will help us with our vision for the future as we strive to make a big impact with our customer growth and retention software, both locally in Durham and globally.”

Windsor Circle designed the new offices to fit their company culture and values around openness and transparency. As Director of Finance Tim DeBone remarked, “We included numerous collective and creative spaces to foster teamwork and innovation as we tackle exciting problems.”

Kenneth Luker of Perkins+Will Architects firm, who redesigned the building, said, “We planned the space in direct response to the Windsor Circle culture—open, collaborative, serious, but also fun. And Windsor Circle's creative and high energy spirit really focused in on those aspects of the renovation that most supported their growing company.”

Such a collaborative, energetic culture helped to earn Windsor Circle’s five-star Glassdoor rating, and current employee Brad Springer commented on what makes the firm such a good place to work. “The Windsor Circle team encourages you to be your authentic, genuine self,” said Springer. “We have a diverse group of people who bring unique ideas and points of view to the table—it’s a recipe to create big things.”

Windsor Circle’s growth in the last year has been marked and, with the new move, they are recruiting to further expand their current team of more than 70 employees. Said DeBone, “We have enough room to double our headcount, with job openings in sales, development, client success, and more.”

Windsor Circle will be joined in the new building by two other major tenants, the Durham Convention & Visitors Bureau and the American Underground startup campus.

“Durham is a leading city for successful startups, and Windsor Circle has helped put our startup ecosystem on the map—winning the first Google Demo Day and closing a major round of funding last year,” said Adam Klein of American Underground. “It's been our privilege to serve and support Windsor Circle for nearly two years, and I look forward to our relationship flourishing as we both continue to grow.”

To mark the move, Windsor Circle will hold an Open House at the new office on December 1 from 5:30 p.m. to 9:00 p.m. Windsor Circle family, friends, investors, supporters, and the public-at-large are invited to attend, and can RSVP for the Windsor Circle event in advance.

About Windsor Circle
Windsor Circle is a customer retention and predictive marketing platform for retailers that powers big-data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browser abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on the platform.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

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Windsor Circle to Highlight New Services Supporting their Award-Winning Retention Software at Internet Summit 2015

Predictive marketing and retention firm Windsor Circle to showcase new flexible professional services to support client success at industry conference this month.

DURHAM, NC – November 19, 2015 – Windsor Circle, an industry leader in customer retention and predictive lifecycle marketing software, has grown into a company that now provides professional client services to support increased success with their automated software. They will be highlighting their new service offerings at the Internet Summit 2015 conference on November 19 in Raleigh, with team members on site to speak with attendees about how Windsor Circle’s software plus services can help them get more returns from existing customers.

Thousands are attending this year’s Internet Summit conference, where retailers can engage in thought leadership and practical solutions designed to boost strategies and best practices for customers. Speakers include Russell Simmons, Chairman and CEO of Rush Communications and Co-Founder of Narrative All Def Digital, as well as Rand Fishkin, Co-Founder and Creator of Moz.

At the conference, Windsor Circle will highlight their new, varied services offerings designed to work as an extension of clients’ internal marketing team. These flexible services range from Windsor Circle acting as a trusted advisor that guides customers as needed, including delivering training on features and functionality, to more in-depth professional services such as functioning as a more high-end partner in strategy and analysis.

“We recognize that each business is different with unique challenges, opportunities, and goals,” said Andrew Pearson, Vice President of Marketing at Windsor Circle. “So our Client Success Team offers a range of services that can be tailored to meet each client’s needs, to allow them to better leverage Windsor Circle’s software for greater results.”

Emma Battle, who brings years of experience in client services and recently joined the Windsor Circle team as a Vice President of Client Success, will speak on a panel at 2:00pm on Thursday Nov 19th.  She will share more details about the firm’s differentiating growth into a company providing flexible professional services to support their robust software. Battle pointed out the unique value of Windsor Circle’s combination of a powerful SaaS platform with expert client success services.

“The beauty of Windsor Circle is that we’re offering a partner in our clients’ retention marketing efforts, available to support them at whatever level they may need to help them get the most out of our platform,” Battle said. “And, with our Client Success Team at the ready, our customers can be assured that we have their back.”

Windsor Circle’s professional services provide retailers with knowledge on best practices that the firm has seen work successfully with other clients, such as personalized jewelry retailer Moon and Lola. Jeff Hutto, President and COO, will join Battle in speaking at the Internet Summit conference to share how the software and services provided by Windsor Circle have enabled Moon and Lola to communicate and engage with their customers in an authentic, meaningful way that works to strengthen and lengthen customer relationships.

“Communicating and engaging with our customers consistently is an extremely important component in the future growth of the brand and the business,” said Hutto. “Windsor Circle is helping us to effectively automate this communication resulting in increased engagement, retention, and customer lifetime value.”

With the new services being offered to clients, Windsor Circle plans to more than double their team size to provide additional support to retailers. The company culture and values around openness and collaboration have helped to earn Windsor Circle’s five-star Glassdoor rating. Those seeking career opportunities in software development or a client-facing, professional services position can find Windsor Circle job openings in sales, development, client success, and more.

Windsor Circle will hold an Open House at their new office [RF1] in the revitalized, historic downtown Durham Trust Building on December 1 from 5:30 p.m. to 9:00 p.m., a celebration of their continued growth and innovation. Windsor Circle family, friends, investors, supporters, and the public-at-large are invited to attend, and can RSVP for the Windsor Circle event in advance.

About Windsor Circle
Windsor Circle's Predictive Lifecycle and Retention Marketing platform helps retailers grow their customer lifetime value and increase customer retention.  Windsor Circle clients see an average of 10x ROI and 17% lift in retention rates after 12 months.  We have the industry’s only guaranteed, enterprise grade data integrations between eCommerce and email software.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com.
Contact VP of Marketing Andrew Pearson at andrew@windsorcircle.com or (877) 848-4113.

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Durham NC based Windsor Circle to be Featured Marketing Company at 2015 CED Tech Venture Conference

Digital marketing leader event sponsor Windsor Circle will deliver pitch at leading entrepreneurial tech conference.

DURHAM, NC – September 15, 2015 – Windsor Circle, with 70 employees and growing, is an industry leader in predictive, behavioral, and retention marketing automation for retailers, and a Showcase Company for the Marketing Software Sector and “Friend of Tech” sponsor at this year’s CED Tech Venture Conference in Raleigh on September 15-16. The premier southeast tech event will celebrate Raleigh’s booming entrepreneurial community as one of the nation’s rising technology hubs shaping the future of eCommerce.

The CED Tech Venture Conference is expected to attract more than 800 entrepreneurs, investors, corporate leaders, and industry experts from across the country. Top visionaries and leaders will speak and serve as panelists. Besides showcasing leading emerging NC companies, the event promises to facilitate valuable interactions with a diverse investor group.

Windsor Circle is featured as a marketing software Showcase Company at the conference. As part of the showcase, Co-Founder and VP of Sales Brad McGinity will deliver a pitch on Windsor Circle’s data-driven retention automation platform and ongoing product developments on Wednesday, September 16. Attendees can also stop by Windsor Circle’s Demo Room table to learn more from staff.

“We’re eager to share our latest product launches, the Automated Product Replenishment feature and our Behavioral Track & Trigger solution,” says McGinity. “These tools enable retailers to easily trigger emails for customers about to run out of a replenishable product, or who close their browser without adding to their shopping cart, and then engage them with personalized promotions to increase conversions.”

Founded in 2011, Windsor Circle continues to build their client portfolio with well-known brands including Franklin Sports, Magazines.com, and Johnson & Johnson. The company is also actively hiring and growing their team, with plans to move into a larger office in downtown Durham.

About Windsor Circle
Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers powering big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on the platform.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com. 


Windsor Circle Launches New Integration with Expanded eCommerce Capabilities

Powerful integration connects data from IBM Commerce Solutions to 16 Email Marketing Service Providers

Durham, NC – September 8, 2015 - Windsor Circle, an award-winning retention marketing automation software and services provider, announced today they have released an integration with IBM WebSphere Commerce.

“We’re excited to go to market with an integration for IBM WebSphere Commerce. This marks an important connection between IBM eCommerce capabilities and a variety of leading email service providers and supports two powerful platforms that will drive revenue for online retailers,” noted Matt Williamson, Windsor Circle CEO.

Windsor Circle gathers shopping information from IBM WebSphere Commerce, applies proven data science and predictive analytics, then pushes actionable data and unique customer segments into an Email Marketing Service Provider (ESP). This enables marketers to power sophisticated, high-performing retention and promotional campaigns that maximize customer value. Currently, the integration can connect retailers to any one of Windsor Circle’s 16 supported ESPs.

“This integration unlocks a wide range of capabilities for retailers using IBM WebSphere, Commerce, from automated customer retention and product replenishment campaigns to dynamic product recommendation and segmented promotions” notes Andrew Pearson, Windsor Circle’s Vice President of Marketing. "Oftentimes, eCommerce and marketing data are siloed, leading to blanket, un-targeted marketing messages. By connecting these two databases, marketers can be more personalized than ever, increasing customer loyalty and most importantly, revenue."

By focusing on retention, Windsor Circle helps marketers maximize customer value by providing guaranteed integrations with leading eCommerce platforms, such as IBM WebSphere Commerce, pulling more than 70 data fields of customer information. This data is analyzed and allows the marketer to automate retention marketing campaigns.

Evo.com, an outdoor sportswear retailer noted that retention marketing is incredibly important to their business. To date, the client has successfully imported and analyzed customer purchase history within the IBM Marketing Cloud to generate a multitude of retention marketing campaigns. One powerful example is a 3-part Post Purchase Email Series focusing on troubleshooting common issues that customers encountered when fitting their newly ordered ski boots at home.

“We use Windsor Circle for data automation and to collect the data into IBM Marketing Cloud to glean insights on shopping trends. We are then able to automate, and send all personalized messages to our customers,” said Nathan Decker, Director of eCommerce at evo.   "The power of these two technologies has helped us grow the number of repeat buyers by 46%, as a result.”

Windsor Circle clients are seeing an average of 10x ROI and a 17%+ retention lift within 12 months of using the software.

“This collaboration allows our clients to help brands glean insights on shopping data collected by IBM WebSphere Commerce, and design more personalized marketing campaigns,” said Adam Orentlicher, Director of eCommerce Offerings & Strategy at IBM. “We’re excited to see our clients better engage with their customers, build brand loyalty and drive business growth.”

This integration marks the 17th eCommerce integration built by Windsor Circle. These eCommerce integrations bridge a disconnect between customer data stored in a merchant’s eCommerce platform with their email marketing service provider (ESP).

The IBM WebSphere integration is available directly through Windsor Circle. Contact  +1-877-848-4113 or via http://www.windsorcircle.com/contact for more information. 

About Windsor Circle: Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers. Windsor Circle powers big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average 10x ROI and a 17% lift in retention rates after 12 months on our platform.

Windsor Circle to Launch New Product Innovations and Roadshow Series at eTail East 2015

Customer retention & predictive marketing firm will reveal two major product innovations at this week’s eTail East retail convention, plus host a roundtable and launch a roadshow series.

DURHAM, NC – August 10, 2015 – Windsor Circle, an industry leader in retention marketing automation for retailers, will announce two new product innovations at the eTail East conference on August 10-13 in Boston. The award-winning firm is also sponsoring Email Day and hosting a roundtable with the help of a successful client. In addition, they plan to kick off an exciting roadshow series during the week with a “Road to Retention” event in Boston on August 12.

Thousands are expected to attend this year’s eTail East, a major conference for eCommerce and multi-channel retailers. More than 100 speakers are scheduled to share their experiences and lessons, with 900 retailers collaborating during hours of networking opportunities for attendees. The conference’s theme is “Transforming Retail.”

Building on eTail East’s theme, Windsor Circle showcases its own "Wicked Smaht Retention" theme (spelling intended) as they plan to announce two product innovations during the week.

Product Innovation: Automated Product Replenishment

The first is Automated Product Replenishment, a feature within their retention marketing platform interface. This new tool provides a fully-automated, templated solution for marketing consumable products at exactly the right time for each unique customer. These “Replenishment Automators” use profile, product, and purchase history data to trigger emails reminding a customer to re-order products that have a natural lifecycle, just before they run out, such as beauty products, coffee, or air filters.

“Our new Replenishment Automation feature is helping retailers up their game and compete with Amazon’s subscription model,” says Don Sedota, Vice President of Product. “Through a sophisticated, easy-to-use interface, they can easily send emails to keep customers coming back to buy consumable products again and again.”

Product Innovation: Behavioral Track & Trigger

The second product innovation Windsor Circle will announce is brand new software to help retailers leverage critical website traffic and visitors’ onsite behavior for increased conversions. The Behavioral Track & Trigger solution targets known visitors who close their browser without adding anything to the shopping cart, allowing retailers to engage customers with personalized product promotions and recommendations at an appropriate, fully customizable timing and frequency.

“Most visitors don’t add items to their cart, but their browsing behavior is a significant indicator of their purchase desire and intent,” said Andrew Pearson, VP of Marketing. “Behavioral Track & Trigger augments our Cart Recovery Solution by providing an additional layer of data for a more 360-degree view of a retailer’s visitors, subscribers, and customers.

This new innovation provides retailers with the ability to trigger browse abandonment emails based on pre-defined customer behavior. Retailers can set frequency caps on these campaigns, and templates are customizable and can include either the product(s) or category recently viewed, plus recommendations.

Tis the Season for Retention: Data-Driven Email Campaigns for the Holidays

Windsor Circle is also sponsoring eTail East’s Email & CRM Summit on August 10. Account Executive Sam Sager will host a roundtable along with client Aubuchon Hardware’s Digital Marketing Manager, Jim McNamara. Looking again toward the upcoming holiday season, the topic is “Tis the Season for Retention: Data-Driven Email Campaigns for the Holidays." McNamara will share his company’s experiences using Windsor Circle’s customer retention and predictive marketing automation tools to reap added holiday rewards.

"The holiday season was usually a marketing nightmare for us—too many eager businesses competing for attention from overwhelmed customers,” said McNamara. “Windsor Circle helped us identify opportunities in our data, so we could cut through the static and deliver relevant messages to our customers during this busy time. Now we're a real player in the holiday marketing game, and are looking forward to what the 2015 holiday season brings.”

Event attendees have the opportunity to win an Apple Watch from Windsor Circle. Retailers can stop by Windsor Circle’s Booth #304 and pick up a "Wicked Smaht Mahketer" t-shirt, and will be entered for a chance to win when they return wearing the shirt on August 12 at 9:45am. Retailers can get an extra ticket for the Apple Watch prize by signing up for a 15-minute introduction to Windsor Circle’s Retention Automation Platform at http://www.windsorcircle.com/ete15intro.

The Road to Retention Event Series

Adding to the week’s festivities, Windsor Circle will hold their first roadshow series called "Road to Retention." The inaugural event will be held on August 12 from 5:30pm to 8:30pm at the Revere Hotel in Boston. Local and visiting retailers are invited to attend the limited-seating event by registering at http://www.windsorcircle.com/rtrboston.

To learn more about eTail East 2015, visit http://etaileast.com/.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.

About Windsor Circle: Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers. Windsor Circle powers big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on our platform.

For press queries or further information, contact VP of Marketing Andrew Pearson, by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com.

 

Windsor Circle to Share Winning Ecommerce Retention Strategies

As a diamond sponsor of the eBay Enterprise 2015 Imagine Commerce Conference, industry-leading retention marketing firm will present client successes during conference session.

DURHAM, NC – April 20, 2015 – Windsor Circle, an award-winning provider of retention marketing automation software and services, is a diamond sponsor of the eBay Enterprise 2015 Imagine Commerce Conference, April 20 to 22 at the Wynn Las Vegas. At the event, Windsor Circle will highlight how to use data-driven email marketing to increase revenue and keep customers. Windsor Circle is also offering several prize giveaways and scheduled demos of their Retention Marketing Platform, Cart Recovery Solution, and Advanced Segment Builder to conference attendees who stop by their lounge.

The Imagine Commerce Conference offers attendees the chance to join learning sessions on topics including managing payments, optimizing innovation, startup success, and more. In addition, Las Vegas visionary Steve Wynn will share his unique insights and approach to reimagining and redefining customer experiences in an address. Other keynote speakers include President Craig Hayman and Senior Vice President Mark Lavelle of eBay Enterprise.

Windsor Circle Vice President of Sales Brad McGinity will host a session on retention marketing strategies at the event, along with eCommerce merchants Mike Shepherd of Griffin Technology and Bethany Ruopp of CaféPress Services. The trio will highlight using Windsor Circle’s 9 Pillars of Retention Automation to maximize revenue and win back customers.

“During the session, we’ll demonstrate how using our Cart Recovery Solution can keep customers coming back and increase ROI,” said McGinity. “We want to show other retailers how they can do the same.”

Windsor Circle will offer giveaways of Wynn Casino chips to attendees who want to learn how they can increase customer retention rates by scheduling a 15-minute demo of the Windsor Circle Retention Automation Platform.

Exclusively for Magento merchants at Imagine Commerce, Windsor Circle is also offering the chance to Roll Away with $5K. They will provide a free trial of Windsor Circle’s Cart Recovery solution until the retailer generates $5,000 of revenue from retention marketing efforts. Attendees who want to take advantage of the special offer can schedule 30 minutes at the event to learn more. Participants who get a demo or sign up for Roll Away with $5K will earn $100 in chips, with a chance to win a $500 chip.

To learn more about Imagine Commerce 2015, visit http://imagine2015.magento.com/.

About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.

Windsor Circle to Sponsor Demandware XChange Conference

Retention marketing industry leader Windsor Circle is sponsoring this year’s Demandware XChange conference, connecting retailers to explore strategies for success.

DURHAM, NC – April 10, 2015 – Windsor Circle, an award-winning provider of automated retention marketing software and services, is sponsoring the fifth annual Demandware XChange conference April 13 to 15 in Las Vegas. The event strategies and ideas for driving high growth and engagement.
More than 1,200 attendees are expected at Demandware XChange ‘15. The annual, invitation-only event is hosted by Demandware for its clients, partners, employees, and special guests. The agenda includes feature presentations, panel discussions, roundtables, guest speakers, networking forums, and more.


“This is an important conference for the retail community,” said Matt Williamson, CEO and Co-Founder of Windsor Circle. “Keeping today’s consumers engaged and loyal is increasingly challenging, and this event provides a valuable chance to share experiences and insights. We’re proud to be a sponsor.”

As a Demandware LINK Technology Partner, Windsor Circle’s retention marketing software can be integrated with the Demandware Commerce and over a dozen leading email marketing software providers. Windsor Circle’s advanced analytics and segmentation features, along with Demandware’s built-in marketing and product promotion tools, enable retailers to refine and personalize their marketing campaigns.


“Retailers using our Demandware integration can leverage a range of powerful features, like our new Advanced Segment Builder,” said Windsor Circle’s Partner Marketing Manager Caroline Riddle. “We’ve got enterprise-level tools to drive effective, personalized marketing campaigns—making it easier to engage and retain customers.”

Windsor Circle’s Advanced Segment Builder feature simplifies the process of building sophisticated customer segments based on profile data, purchase history, product attributes, and more. Through Windsor Circle’s intuitive interface, retailers using Demandware can then export the actionable data into their email marketing software in order to power more targeted campaigns.

Learn more about Demandware XChange ’15

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://windsornew.gethifi.com.
About Demandware XChange: Demandware XChange is the annual gathering of Demandware clients, partners, employees, and guests. The conference brings the extended Demandware community together for a dynamic exchange of strategies and ideas for driving innovation and growth in today’s evolving retail marketplace. Attendees will hear thought-provoking speakers, and choose from more than 40 breakout sessions, boot camps, and technical workshops tailored to retailers’ needs. The event also offers networking and social activities.

About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized, and automated lifecycle marketing programs that connect eCommerce platforms, email marketing software, and other data sources; analyze customer purchase history and behavior; and automate customer loyalty, product recommendation, and other segmented email campaigns.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

Contact VP of Marketing Andrew Pearson