Press Releases and News Coverage
Current Press Release:
Windsor Circle’s Ecommerce Data Integrations to be Re-sold by Leading Marketing Platform, Silverpop
Durham, NC-based Windsor Circle is now powering the Ecommerce Connector offered by Atlanta-based Silverpop, enabling retailers to automate customer retention by leveraging their Ecommerce data.
DURHAM, NC – March 4, 2014 –Windsor Circle, providing Retention Marketing Automation software, has partnered with Silverpop to provide effortless ecommerce integrations as part of a collection of offerings designed to bring advanced marketing automation capabilities to the ecommerce space.
Windsor Circle’s Data Plus product will be resold directly by Silverpop as the Windsor Circle Ecommerce Connector, allowing for out-of-the-box integrations between Silverpop and multiple ecommerce platforms, including custom Ecommerce platforms.
The Windsor Circle Ecommerce Connector brings together Windsor Circle and Silverpop’s technology and services into a seamless solution that reflects the particular need retail marketers have to leverage their purchase history and other data, and get more from their existing customer through data-driven lifecycle and retention marketing.
Silverpop announced its new offerings at eTail West in San Antonio TX, where over 1,000 leading retailers have gathered to envision the future of the industry. While Chairing the Email Personalization, Segmentation, and Retention day, Andrew Pearson, Windsor Circle’s VP of Marketing, stated in the opening keynote, “It’s critical that retailers have actionable data in their marketing platform to enable personalized, targeted, and segmented communications.”
Silverpop helps more than 5,000 brands worldwide, including more than 300 retail and ecommerce companies, increase engagement and drive revenue by using customer data and behaviors to inform and drive highly-personalized interactions in real time.
“Partnering with Windsor Circle gives our retail and ecommerce customers additional, highly valuable insight into their customer base and their purchasing habits,” said Adam Steinberg, director of emerging apps with Silverpop. “Armed with this data, they can deliver customer experiences that are incredibly rewarding while also driving revenue more efficiently. We look forward to watching an already successful segment of our customer base achieve even more impressive results with these new tools.”
“Silverpop’s digital marketing and automation tools are perfectly suited for online retailers,” remarks Matt Williamson, Windsor Circle CEO. “We are thrilled to be able to introduce Silverpop customers to the ways our data analysis software can complement their existing marketing tools to help them better target – and keep – their customers.”
Since data integration and market analysis have become necessary to ensure the continued success of today’s retailers, Windsor Circle’s software integration opens up new possibilities for customers of Silverpop. Along with Silverpop’s automated digital marketing tools, the advanced data analysis provided by Windsor Circle’s software integration can help Silverpop’s retail and ecommerce customers further personalize and improve their existing marketing strategies to increase customer retention rates.
Silverpop clients using the Connector will also have the option to take advantage of Windsor Cicle’s advanced reporting and analytics suite.Online sporting goods retailer Evo.com, ranked globally at 414 by Internet Retailer, already utilizes both Windsor Circle and Silverpop software in its marketing efforts, and their E-commerce Manager, Nathan Decker, speaks to the power of combining the tools: “We send all of our customer data to Windsor Circle, it scores our customers every day with a rank, and using Silverpop, we’ve rolled out a series of emails that harness this data in an automated way, messaging customers based on where they are in their life cycle, and are much more targeted to their behavior"
Other Windsor Circle clients have reported stunning results from data-driven marketing powered by Windsor Circle’s software.
Ben Kirshner, CEO of CoffeeForLess.com, ranked 495 by Internet Retailer, recently stated “We were thrilled to make over half a million dollars in revenue in six months using data driven life-cycle marketing powered by Windsor Circle. What's more, this retention automation platform generates a 25 times ROI.”
Jim Knight, VP Marketing & Ecommerce, Spangler Candy, maker of Dum Dums, reported that Spangler Candy saw their “single highest day of revenue thus far, since our start in e-commerce in 1998”, from Windsor Circle enabled win-back emails.
To learn more about using Windsor Circle’s retention automation software along with Silverpop’s digital marketing tools, visit http://www.windsorcircle.com/partners#ecommerce, http://www.silverpop.com/marketing-automation-ecommerce, or contact Windsor Circle at firstname.lastname@example.org.
About Windsor Circle: Windsor Circle's Retention Automation Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.
About Silverpop: Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.
For press queries or further information, contact Andrew Pearson, VP of Marketing, by telephone at (877) 848-4113, or via email at email@example.com.
Recent Press Releases
Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised.
Durham, NC based Retention Automation Platform for Retailers to Move to Google Tech Hub office at American Underground @Main, Expand Team by 7, and Accelerate Client Acquisition.
Durham, NC - Windsor Circle, a venture-backed start-up providing Retention Automation software and services for retail and eCommerce firms, announces the completion of a successful Series A-1 funding round at this week’s Internet Summit in Raleigh, NC, where the focus on Big Data and Marketing Automation highlight the growing demand for Windsor Circle’s software. Windsor Circle’s CEO and VP of Marketing are in attendance.
New Funding: Windsor Circle oversubscribed its Series A Prime (A-1) by over 40%, adding approximately $950k in working capital. Windsor Circle has now raised over $2.4MM in venture capital and angel funding in 3 rounds to date, and is projected to end 2013 with more than 200% growth in both revenue and clients. Investors in the round include RTP-based Triangle Angel Partners (TAP), Idea Fund Partners, and Bruce Boehm, formerly of US Venture Partners.
The capital raised will enable a move into the American Underground @Main’s anchor tenant office space, 7+ new hires, and the acceleration of marketing, client acquisition and development.
New Office: Windsor Circle will move into a new office in the American Underground Main St campus in January, 2014. Complete with a bank-vault social room, slide connecting floors, and custom-designed office furniture, the “@Main” campus is one of 7 Google for Entrepreneurs Tech Hubs, and part of a close knit network of three hubs and 100+ businesses in North Carolina’s renowned Research Triangle region.
“Access to The American Underground @Main affords high-growth companies like ours the dynamic office environment and business connections necessary to reach and exceed our goals,” says Andrew Pearson, Windsor Circle’s VP of Marketing, also an investor in the Series A-1 round.
“Windsor Circle represents one key type of company we designed American Underground to host and help grow,” American Underground’s Chief Strategist Adam Klein said. “The team at Windsor Circle offers a superior product that solves real world challenges, inspires confidence in clients and investors and is eager to be an active part of our entrepreneurial ecosystem."
New Hires: The Company is currently hiring marketing coordinators, salespeople, and a client success associate, product manager, front-end web developer, and software developer.
Windsor Circle will hold an Open House and Celebration on Wednesday, Nov 20th from 5:00-8:45 pm at the American Underground @Main space, and welcome both candidates and members of the entrepreneurial, retail and marketing communities to enjoy food, drinks and live jazz by the Doug Larent Trio.
Client Acquisition: Funds raised will help Windsor Circle accelerate revenue and client growth. Current clients include Karmaloop, SurfStitch, Case-Mate, and Spangler Candy (maker of Dum Dums).
“We provide big data analytics and enterprise-class integrations that power segmentation, personalization and automation for retailers of all types and sizes,” says Windsor Circle CEO Matt Williamson. “Case study after case study continues to prove that our platform drives enormous revenue for merchants, while keeping, and delighting, their existing customers.”
Spangler Candy (maker of Dum Dums), recently attributed Windsor Circle with their “single highest day of revenue thus far, since our start in e-commerce in 1998”, according to Jim Knight, VP of Marketing / Ecommerce. Windsor Circle’ analysis and integration of purchase history data enabled Spangler Candy to send a targeted thank-you email to new customers who had only purchased once since February 2013, and a “win-back” email to lapsed customers who had not purchased since February 2013, up to 3 years prior. The result was a 2.4 times lift from their average 2013 Ecommerce revenue.
Holiday Impact: U.S. e-commerce spending is expected to increase 13.4% this year to touch $262 billion, according to a recent report from Forrester. This season, millions of shoppers will receive personalized, targeted, and relevant emails based on their purchase history, enabled by Windsor Circle’s software. The result for Windsor Circle’s clients since 2012 has been an average increase in the number of repeat buyers by over 46%.
About Windsor Circle:
Windsor Circles’ Retention Marketing Platform helps online retailers connect their eCommerce platforms, email marketing software, and other data sources; analyze their customer purchase history and behavior; and automate customer loyalty, product recommendation and other segmented email campaigns using the email marketing software they already use.
Andrew Pearson, VP of Marketing, (919) 360-2028
Team, Client, Investor, and American Underground contacts available upon request
Nov 14, 2013 News & Observer: Windsor Circle Raises $950,000 by David Ranii
Nov 14, 2013 Triangle Business Journal: 3 ways a Durham startup turns its investors into evangelists by Lauren K. Ohnesorge
Nov 14, 2013 PEHub: Windsor Circle scores $950K as add-on to its Series A round by Iris Dorbian
Nov 14, 2013 Hispanic Business News: Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised
Nov 14, 2013 Venture Capital Post: Windsor Circle secures USD950,000 in Series A-1 funding round
Nov 14, 2013 MarketWatch (Wall Street Journal): Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised
Nov 14, 2013 Dow Jones: Customer-Retention Marketing Startup Windsor Circle Adds $950K
Nov 14, 2013 FinSMEs: Windsor Circle Completes 950k Series A-1 Funding
Nov 14, 2013 WRAL Tech Wire: Windsor Circle raises $950,000, to move to new HQ, is adding staff
Nov 14, 2013 CNN Money / Fortune: Venture Capital Deal Review
Aug 27, 2013 Triangle Business Journal: Windsor Circle fundraiser means more local jobs, CEO states by Lauren K. Ohnesorge
Jan 2, 2013 WRAL Tech Wire: Startup Windsor Circle's 871% customer growth leads to $1.1M angel deal
Dec 20, 2012 Durham Herald-Sun: Windsor Circle raises more than 1 million
Dec 20, 2012: WRAL Tech Wire: Marketing software startup Windsor Circle raises nearly $1.1M
Dec 19, 2012 ExitEvent.com: Windsor Circle closes Series A Round: Lessons Learned by Laura Baverman
Dec 17, 2012: BizReport.com: Windsor Circle finds increase in buyers returning to cyber shop