Press

CURRENT PRESS RELEASE November 2015

Durham Startup Windsor Circle to Hold Open House to Celebrate Move to Revitalized Downtown Building

Industry-leading marketing firm Windsor Circle is relocating its offices to one of Durham’s oldest buildings, and will hold an Open House on December 1.

DURHAM, NC – November 23, 2015 – Windsor Circle, an industry leader in customer retention and predictive lifecycle marketing software, is one of the first new tenants moving to a recently revitalized building in downtown Durham. Driven by its fast growth, the marketing firm is relocating its corporate headquarters to the top two floors of the historic Trust Building at 212 West Main Street. Windsor Circle will hold an Open House event on Tuesday December 1 to celebrate the expansion of their team and Durham’s booming startup economy. The event is open to the public, and will be held in their new space.

“I’m excited about what Windsor Circle’s relocation to the iconic Trust Building represents for the company as well for Durham’s downtown. While the move completes the leasing of the building, it also builds on downtown activity and economic growth, poising Windsor Circle to grow from 70 to 150 employees. We welcome and celebrate this kind of entrepreneurial spirit, represented by both the building renovation and the company. It’s what continues to help drive Durham’s ongoing downtown renaissance,” said Durham Mayor Bill Bell.

The Trust Building has been vacant for more than 20 years, but is soon to once again become a thriving center of entrepreneurial activity and growth for the city. Built in 1905, it was once reported to be the tallest office building in North Carolina, as well as Durham’s first multi-story office building and the locale of the city’s first elevator.

“This is a huge step for Windsor Circle,” said CEO and Co-Founder Matt Williamson. “We’ve grown so much in the last two years, and the new space will help us with our vision for the future as we strive to make a big impact with our customer growth and retention software, both locally in Durham and globally.”

Windsor Circle designed the new offices to fit their company culture and values around openness and transparency. As Director of Finance Tim DeBone remarked, “We included numerous collective and creative spaces to foster teamwork and innovation as we tackle exciting problems.”

Kenneth Luker of Perkins+Will Architects firm, who redesigned the building, said, “We planned the space in direct response to the Windsor Circle culture—open, collaborative, serious, but also fun. And Windsor Circle's creative and high energy spirit really focused in on those aspects of the renovation that most supported their growing company.”

Such a collaborative, energetic culture helped to earn Windsor Circle’s five-star Glassdoor rating, and current employee Brad Springer commented on what makes the firm such a good place to work. “The Windsor Circle team encourages you to be your authentic, genuine self,” said Springer. “We have a diverse group of people who bring unique ideas and points of view to the table—it’s a recipe to create big things.”

Windsor Circle’s growth in the last year has been marked and, with the new move, they are recruiting to further expand their current team of more than 70 employees. Said DeBone, “We have enough room to double our headcount, with job openings in sales, development, client success, and more.”

Windsor Circle will be joined in the new building by two other major tenants, the Durham Convention & Visitors Bureau and the American Underground startup campus.

“Durham is a leading city for successful startups, and Windsor Circle has helped put our startup ecosystem on the map—winning the first Google Demo Day and closing a major round of funding last year,” said Adam Klein of American Underground. “It's been our privilege to serve and support Windsor Circle for nearly two years, and I look forward to our relationship flourishing as we both continue to grow.”

To mark the move, Windsor Circle will hold an Open House at the new office on December 1 from 5:30 p.m. to 9:00 p.m. Windsor Circle family, friends, investors, supporters, and the public-at-large are invited to attend, and can RSVP for the Windsor Circle event in advance.

About Windsor Circle
Windsor Circle is a customer retention and predictive marketing platform for retailers that powers big-data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browser abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on the platform.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

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Windsor Circle to Highlight New Services Supporting their Award-Winning Retention Software at Internet Summit 2015

Predictive marketing and retention firm Windsor Circle to showcase new flexible professional services to support client success at industry conference this month.

DURHAM, NC – November 19, 2015 – Windsor Circle, an industry leader in customer retention and predictive lifecycle marketing software, has grown into a company that now provides professional client services to support increased success with their automated software. They will be highlighting their new service offerings at the Internet Summit 2015 conference on November 19 in Raleigh, with team members on site to speak with attendees about how Windsor Circle’s software plus services can help them get more returns from existing customers.

Thousands are attending this year’s Internet Summit conference, where retailers can engage in thought leadership and practical solutions designed to boost strategies and best practices for customers. Speakers include Russell Simmons, Chairman and CEO of Rush Communications and Co-Founder of Narrative All Def Digital, as well as Rand Fishkin, Co-Founder and Creator of Moz.

At the conference, Windsor Circle will highlight their new, varied services offerings designed to work as an extension of clients’ internal marketing team. These flexible services range from Windsor Circle acting as a trusted advisor that guides customers as needed, including delivering training on features and functionality, to more in-depth professional services such as functioning as a more high-end partner in strategy and analysis.

“We recognize that each business is different with unique challenges, opportunities, and goals,” said Andrew Pearson, Vice President of Marketing at Windsor Circle. “So our Client Success Team offers a range of services that can be tailored to meet each client’s needs, to allow them to better leverage Windsor Circle’s software for greater results.”

Emma Battle, who brings years of experience in client services and recently joined the Windsor Circle team as a Vice President of Client Success, will speak on a panel at 2:00pm on Thursday Nov 19th.  She will share more details about the firm’s differentiating growth into a company providing flexible professional services to support their robust software. Battle pointed out the unique value of Windsor Circle’s combination of a powerful SaaS platform with expert client success services.

“The beauty of Windsor Circle is that we’re offering a partner in our clients’ retention marketing efforts, available to support them at whatever level they may need to help them get the most out of our platform,” Battle said. “And, with our Client Success Team at the ready, our customers can be assured that we have their back.”

Windsor Circle’s professional services provide retailers with knowledge on best practices that the firm has seen work successfully with other clients, such as personalized jewelry retailer Moon and Lola. Jeff Hutto, President and COO, will join Battle in speaking at the Internet Summit conference to share how the software and services provided by Windsor Circle have enabled Moon and Lola to communicate and engage with their customers in an authentic, meaningful way that works to strengthen and lengthen customer relationships.

“Communicating and engaging with our customers consistently is an extremely important component in the future growth of the brand and the business,” said Hutto. “Windsor Circle is helping us to effectively automate this communication resulting in increased engagement, retention, and customer lifetime value.”

With the new services being offered to clients, Windsor Circle plans to more than double their team size to provide additional support to retailers. The company culture and values around openness and collaboration have helped to earn Windsor Circle’s five-star Glassdoor rating. Those seeking career opportunities in software development or a client-facing, professional services position can find Windsor Circle job openings in sales, development, client success, and more.

Windsor Circle will hold an Open House at their new office [RF1] in the revitalized, historic downtown Durham Trust Building on December 1 from 5:30 p.m. to 9:00 p.m., a celebration of their continued growth and innovation. Windsor Circle family, friends, investors, supporters, and the public-at-large are invited to attend, and can RSVP for the Windsor Circle event in advance.

About Windsor Circle
Windsor Circle's Predictive Lifecycle and Retention Marketing platform helps retailers grow their customer lifetime value and increase customer retention.  Windsor Circle clients see an average of 10x ROI and 17% lift in retention rates after 12 months.  We have the industry’s only guaranteed, enterprise grade data integrations between eCommerce and email software.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com.
Contact VP of Marketing Andrew Pearson at andrew@windsorcircle.com or (877) 848-4113.

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Durham NC based Windsor Circle to be Featured Marketing Company at 2015 CED Tech Venture Conference

Digital marketing leader event sponsor Windsor Circle will deliver pitch at leading entrepreneurial tech conference.

DURHAM, NC – September 15, 2015 – Windsor Circle, with 70 employees and growing, is an industry leader in predictive, behavioral, and retention marketing automation for retailers, and a Showcase Company for the Marketing Software Sector and “Friend of Tech” sponsor at this year’s CED Tech Venture Conference in Raleigh on September 15-16. The premier southeast tech event will celebrate Raleigh’s booming entrepreneurial community as one of the nation’s rising technology hubs shaping the future of eCommerce.

The CED Tech Venture Conference is expected to attract more than 800 entrepreneurs, investors, corporate leaders, and industry experts from across the country. Top visionaries and leaders will speak and serve as panelists. Besides showcasing leading emerging NC companies, the event promises to facilitate valuable interactions with a diverse investor group.

Windsor Circle is featured as a marketing software Showcase Company at the conference. As part of the showcase, Co-Founder and VP of Sales Brad McGinity will deliver a pitch on Windsor Circle’s data-driven retention automation platform and ongoing product developments on Wednesday, September 16. Attendees can also stop by Windsor Circle’s Demo Room table to learn more from staff.

“We’re eager to share our latest product launches, the Automated Product Replenishment feature and our Behavioral Track & Trigger solution,” says McGinity. “These tools enable retailers to easily trigger emails for customers about to run out of a replenishable product, or who close their browser without adding to their shopping cart, and then engage them with personalized promotions to increase conversions.”

Founded in 2011, Windsor Circle continues to build their client portfolio with well-known brands including Franklin Sports, Magazines.com, and Johnson & Johnson. The company is also actively hiring and growing their team, with plans to move into a larger office in downtown Durham.

About Windsor Circle
Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers powering big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on the platform.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com. 


Windsor Circle Launches New Integration with Expanded eCommerce Capabilities

Powerful integration connects data from IBM Commerce Solutions to 16 Email Marketing Service Providers

Durham, NC – September 8, 2015 - Windsor Circle, an award-winning retention marketing automation software and services provider, announced today they have released an integration with IBM WebSphere Commerce.

“We’re excited to go to market with an integration for IBM WebSphere Commerce. This marks an important connection between IBM eCommerce capabilities and a variety of leading email service providers and supports two powerful platforms that will drive revenue for online retailers,” noted Matt Williamson, Windsor Circle CEO.

Windsor Circle gathers shopping information from IBM WebSphere Commerce, applies proven data science and predictive analytics, then pushes actionable data and unique customer segments into an Email Marketing Service Provider (ESP). This enables marketers to power sophisticated, high-performing retention and promotional campaigns that maximize customer value. Currently, the integration can connect retailers to any one of Windsor Circle’s 16 supported ESPs.

“This integration unlocks a wide range of capabilities for retailers using IBM WebSphere, Commerce, from automated customer retention and product replenishment campaigns to dynamic product recommendation and segmented promotions” notes Andrew Pearson, Windsor Circle’s Vice President of Marketing. "Oftentimes, eCommerce and marketing data are siloed, leading to blanket, un-targeted marketing messages. By connecting these two databases, marketers can be more personalized than ever, increasing customer loyalty and most importantly, revenue."

By focusing on retention, Windsor Circle helps marketers maximize customer value by providing guaranteed integrations with leading eCommerce platforms, such as IBM WebSphere Commerce, pulling more than 70 data fields of customer information. This data is analyzed and allows the marketer to automate retention marketing campaigns.

Evo.com, an outdoor sportswear retailer noted that retention marketing is incredibly important to their business. To date, the client has successfully imported and analyzed customer purchase history within the IBM Marketing Cloud to generate a multitude of retention marketing campaigns. One powerful example is a 3-part Post Purchase Email Series focusing on troubleshooting common issues that customers encountered when fitting their newly ordered ski boots at home.

“We use Windsor Circle for data automation and to collect the data into IBM Marketing Cloud to glean insights on shopping trends. We are then able to automate, and send all personalized messages to our customers,” said Nathan Decker, Director of eCommerce at evo.   "The power of these two technologies has helped us grow the number of repeat buyers by 46%, as a result.”

Windsor Circle clients are seeing an average of 10x ROI and a 17%+ retention lift within 12 months of using the software.

“This collaboration allows our clients to help brands glean insights on shopping data collected by IBM WebSphere Commerce, and design more personalized marketing campaigns,” said Adam Orentlicher, Director of eCommerce Offerings & Strategy at IBM. “We’re excited to see our clients better engage with their customers, build brand loyalty and drive business growth.”

This integration marks the 17th eCommerce integration built by Windsor Circle. These eCommerce integrations bridge a disconnect between customer data stored in a merchant’s eCommerce platform with their email marketing service provider (ESP).

The IBM WebSphere integration is available directly through Windsor Circle. Contact  +1-877-848-4113 or via http://www.windsorcircle.com/contact for more information. 

About Windsor Circle: Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers. Windsor Circle powers big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average 10x ROI and a 17% lift in retention rates after 12 months on our platform.

Windsor Circle to Launch New Product Innovations and Roadshow Series at eTail East 2015

Customer retention & predictive marketing firm will reveal two major product innovations at this week’s eTail East retail convention, plus host a roundtable and launch a roadshow series.

DURHAM, NC – August 10, 2015 – Windsor Circle, an industry leader in retention marketing automation for retailers, will announce two new product innovations at the eTail East conference on August 10-13 in Boston. The award-winning firm is also sponsoring Email Day and hosting a roundtable with the help of a successful client. In addition, they plan to kick off an exciting roadshow series during the week with a “Road to Retention” event in Boston on August 12.

Thousands are expected to attend this year’s eTail East, a major conference for eCommerce and multi-channel retailers. More than 100 speakers are scheduled to share their experiences and lessons, with 900 retailers collaborating during hours of networking opportunities for attendees. The conference’s theme is “Transforming Retail.”

Building on eTail East’s theme, Windsor Circle showcases its own "Wicked Smaht Retention" theme (spelling intended) as they plan to announce two product innovations during the week.

Product Innovation: Automated Product Replenishment

The first is Automated Product Replenishment, a feature within their retention marketing platform interface. This new tool provides a fully-automated, templated solution for marketing consumable products at exactly the right time for each unique customer. These “Replenishment Automators” use profile, product, and purchase history data to trigger emails reminding a customer to re-order products that have a natural lifecycle, just before they run out, such as beauty products, coffee, or air filters.

“Our new Replenishment Automation feature is helping retailers up their game and compete with Amazon’s subscription model,” says Don Sedota, Vice President of Product. “Through a sophisticated, easy-to-use interface, they can easily send emails to keep customers coming back to buy consumable products again and again.”

Product Innovation: Behavioral Track & Trigger

The second product innovation Windsor Circle will announce is brand new software to help retailers leverage critical website traffic and visitors’ onsite behavior for increased conversions. The Behavioral Track & Trigger solution targets known visitors who close their browser without adding anything to the shopping cart, allowing retailers to engage customers with personalized product promotions and recommendations at an appropriate, fully customizable timing and frequency.

“Most visitors don’t add items to their cart, but their browsing behavior is a significant indicator of their purchase desire and intent,” said Andrew Pearson, VP of Marketing. “Behavioral Track & Trigger augments our Cart Recovery Solution by providing an additional layer of data for a more 360-degree view of a retailer’s visitors, subscribers, and customers.

This new innovation provides retailers with the ability to trigger browse abandonment emails based on pre-defined customer behavior. Retailers can set frequency caps on these campaigns, and templates are customizable and can include either the product(s) or category recently viewed, plus recommendations.

Tis the Season for Retention: Data-Driven Email Campaigns for the Holidays

Windsor Circle is also sponsoring eTail East’s Email & CRM Summit on August 10. Account Executive Sam Sager will host a roundtable along with client Aubuchon Hardware’s Digital Marketing Manager, Jim McNamara. Looking again toward the upcoming holiday season, the topic is “Tis the Season for Retention: Data-Driven Email Campaigns for the Holidays." McNamara will share his company’s experiences using Windsor Circle’s customer retention and predictive marketing automation tools to reap added holiday rewards.

"The holiday season was usually a marketing nightmare for us—too many eager businesses competing for attention from overwhelmed customers,” said McNamara. “Windsor Circle helped us identify opportunities in our data, so we could cut through the static and deliver relevant messages to our customers during this busy time. Now we're a real player in the holiday marketing game, and are looking forward to what the 2015 holiday season brings.”

Event attendees have the opportunity to win an Apple Watch from Windsor Circle. Retailers can stop by Windsor Circle’s Booth #304 and pick up a "Wicked Smaht Mahketer" t-shirt, and will be entered for a chance to win when they return wearing the shirt on August 12 at 9:45am. Retailers can get an extra ticket for the Apple Watch prize by signing up for a 15-minute introduction to Windsor Circle’s Retention Automation Platform at http://www.windsorcircle.com/ete15intro.

The Road to Retention Event Series

Adding to the week’s festivities, Windsor Circle will hold their first roadshow series called "Road to Retention." The inaugural event will be held on August 12 from 5:30pm to 8:30pm at the Revere Hotel in Boston. Local and visiting retailers are invited to attend the limited-seating event by registering at http://www.windsorcircle.com/rtrboston.

To learn more about eTail East 2015, visit http://etaileast.com/.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.

About Windsor Circle: Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers. Windsor Circle powers big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on our platform.

For press queries or further information, contact VP of Marketing Andrew Pearson, by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com.

 

Windsor Circle to Share Winning Ecommerce Retention Strategies

As a diamond sponsor of the eBay Enterprise 2015 Imagine Commerce Conference, industry-leading retention marketing firm will present client successes during conference session.

DURHAM, NC – April 20, 2015 – Windsor Circle, an award-winning provider of retention marketing automation software and services, is a diamond sponsor of the eBay Enterprise 2015 Imagine Commerce Conference, April 20 to 22 at the Wynn Las Vegas. At the event, Windsor Circle will highlight how to use data-driven email marketing to increase revenue and keep customers. Windsor Circle is also offering several prize giveaways and scheduled demos of their Retention Marketing Platform, Cart Recovery Solution, and Advanced Segment Builder to conference attendees who stop by their lounge.

The Imagine Commerce Conference offers attendees the chance to join learning sessions on topics including managing payments, optimizing innovation, startup success, and more. In addition, Las Vegas visionary Steve Wynn will share his unique insights and approach to reimagining and redefining customer experiences in an address. Other keynote speakers include President Craig Hayman and Senior Vice President Mark Lavelle of eBay Enterprise.

Windsor Circle Vice President of Sales Brad McGinity will host a session on retention marketing strategies at the event, along with eCommerce merchants Mike Shepherd of Griffin Technology and Bethany Ruopp of CaféPress Services. The trio will highlight using Windsor Circle’s 9 Pillars of Retention Automation to maximize revenue and win back customers.

“During the session, we’ll demonstrate how using our Cart Recovery Solution can keep customers coming back and increase ROI,” said McGinity. “We want to show other retailers how they can do the same.”

Windsor Circle will offer giveaways of Wynn Casino chips to attendees who want to learn how they can increase customer retention rates by scheduling a 15-minute demo of the Windsor Circle Retention Automation Platform.

Exclusively for Magento merchants at Imagine Commerce, Windsor Circle is also offering the chance to Roll Away with $5K. They will provide a free trial of Windsor Circle’s Cart Recovery solution until the retailer generates $5,000 of revenue from retention marketing efforts. Attendees who want to take advantage of the special offer can schedule 30 minutes at the event to learn more. Participants who get a demo or sign up for Roll Away with $5K will earn $100 in chips, with a chance to win a $500 chip.

To learn more about Imagine Commerce 2015, visit http://imagine2015.magento.com/.

About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.

Windsor Circle to Sponsor Demandware XChange Conference

Retention marketing industry leader Windsor Circle is sponsoring this year’s Demandware XChange conference, connecting retailers to explore strategies for success.

DURHAM, NC – April 10, 2015 – Windsor Circle, an award-winning provider of automated retention marketing software and services, is sponsoring the fifth annual Demandware XChange conference April 13 to 15 in Las Vegas. The event strategies and ideas for driving high growth and engagement.
More than 1,200 attendees are expected at Demandware XChange ‘15. The annual, invitation-only event is hosted by Demandware for its clients, partners, employees, and special guests. The agenda includes feature presentations, panel discussions, roundtables, guest speakers, networking forums, and more.


“This is an important conference for the retail community,” said Matt Williamson, CEO and Co-Founder of Windsor Circle. “Keeping today’s consumers engaged and loyal is increasingly challenging, and this event provides a valuable chance to share experiences and insights. We’re proud to be a sponsor.”

As a Demandware LINK Technology Partner, Windsor Circle’s retention marketing software can be integrated with the Demandware Commerce and over a dozen leading email marketing software providers. Windsor Circle’s advanced analytics and segmentation features, along with Demandware’s built-in marketing and product promotion tools, enable retailers to refine and personalize their marketing campaigns.


“Retailers using our Demandware integration can leverage a range of powerful features, like our new Advanced Segment Builder,” said Windsor Circle’s Partner Marketing Manager Caroline Riddle. “We’ve got enterprise-level tools to drive effective, personalized marketing campaigns—making it easier to engage and retain customers.”

Windsor Circle’s Advanced Segment Builder feature simplifies the process of building sophisticated customer segments based on profile data, purchase history, product attributes, and more. Through Windsor Circle’s intuitive interface, retailers using Demandware can then export the actionable data into their email marketing software in order to power more targeted campaigns.

Learn more about Demandware XChange ’15

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://windsornew.gethifi.com.
About Demandware XChange: Demandware XChange is the annual gathering of Demandware clients, partners, employees, and guests. The conference brings the extended Demandware community together for a dynamic exchange of strategies and ideas for driving innovation and growth in today’s evolving retail marketplace. Attendees will hear thought-provoking speakers, and choose from more than 40 breakout sessions, boot camps, and technical workshops tailored to retailers’ needs. The event also offers networking and social activities.

About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized, and automated lifecycle marketing programs that connect eCommerce platforms, email marketing software, and other data sources; analyze customer purchase history and behavior; and automate customer loyalty, product recommendation, and other segmented email campaigns.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

Contact VP of Marketing Andrew Pearson