Keep up with the latest news from Windsor Circle



Windsor Circle Announces New Capital Investor at 2014 CED Tech Ventures Conference

Digital marketing leader Windsor Circle announces $1MM in additional funding from Origin Ventures at the CED Tech Ventures conference, to conclude a Series B round at $6.25MM total capital raised, which will enable further growth and new career opportunities at the company.

DURHAM, NC – September 16, 2014  – Windsor Circle, an industry leader in data-driven customer retention software, will attend the 2014 CED Tech Venture Conference in Raleigh on September 16-17, a celebration of the high-growth trend of North Carolina cities like Raleigh that have technology companies shaping the future of ecommerce, new media, and data. Today at 1:45pm, Windsor Circle will announce Origin Ventures’ recent $1 million investment in the company, and the future growth possibilities it supports.

As a 2014 Showcase Company at the conference, Windsor Circle Co-Founder and CEO Matt Williamson will speak about the company’s data-driven retention automation products and ongoing developments. During his presentation, Williamson will announce the addition of $1 million in new capital by Chicago based Origin Ventures,  completing  the company’s Series B round at $6.25MM in total funding.

“Origin Ventures is a fantastic new partner,” stated Williamson. “Their extra funding will allow us to increase the number of new product features we can develop, and hire for additional roles, including a world-class Product Manager to enhance our ongoing efforts to build a world-class retention automation platform.”

Origin Ventures provides startups with the intellectual and financial capital to help them navigate growth, and their portfolio includes successful companies such as GrubHub, IfByPhone, and Shoutlet.  .

“Windsor Circle has a great leadership team, and offers a very valuable product to retailers world-wide,” said Brent Hill, a partner at Origin Ventures.  “Data-driven marketing automation unlocks significant value, and Windsor Circle’s products are demonstrating tremendous ROI for clients.   We are delighted to support the leader in this disruptive technology field.”

Ben Kirshner, CEO of top 500 retailer, said “Windsor Circle’s software is game-changing.  Not only are we making tremendous ROI, but the automation capabilities free my team up to tackle other important tasks.” 

CoffeeForLess was recently inducted into Windsor Circle’s “$1MM Circle”, highlighting retailers who are making over $1 million a year from emails enabled by Windsor Circle’s technology.  Windsor Circle clients include top retailers like Bonobos, Case-Mate, CafePress Services, Gaiam, SurfStitch, and Spangler Candy. On average, Windsor Circle’s clients make 18x ROI from the software, and increase revenue from repeat buyers 20% year-over-year.

Origin Ventures joins Comcast Ventures, IDEA Fund Partners, Triangle Angle Partners, and AOL Founder Steve Case to close Windsor Circle’s Series B round at a total of $6.25MM of capital.  Windsor Circle will have a booth in the exhibit hall to showcase the 11+ new positions at the company that the Series B investments have enabled, and to share ongoing product developments.

 “We’re excited about the significant product development opportunities this recent investor funding provides us,” remarked Windsor Circle Co-Founder and CTO Chris Humphres, who was recently honored with a 2014 CIO Award by the Triangle Business Journal. “We’ll be announcing the first in a long list of new abandoned cart recovery upgrades at the ExactTarget Connections conference next week.”

Windsor Circle joins 600 of the nation’s most promising early-stage and high-growth companies, leading investors, and tech enthusiasts at the conference, where entrepreneurs and attendees will have a chance to build networks and make connections with investors, strategic partners, and other industry professionals needed to build successful companies. 

About Windsor Circle:

Windsor Circle's Retention Automation Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.

About Origin Ventures:

Founded in 1999 by Steve Miller and Bruce Barron, Origin Ventures is an early stage venture capital firm based in Chicago, IL.   The firm is investing from Origin III, a $47M fund closed in January 2013.   Previous investments include Grubhub (NYSE: GRUB), ifbyphone, Shoutlet, Ahalogy, and Bottlenose.  For more information, visit


For press queries:
Andrew Pearson, VP of Marketing, by telephone at 877.848.4113
Suzanne Haight at 401.290.8253
via email at press (at)


August 2014

Customer Retention Software Leader Windsor Circle Closes $5.25M Series B from Comcast Ventures and Existing Investors

Windsor Circle Unveils "Anti-Gaming" Abandoned Cart Recovery technology at eTail East Conference

April 2014

North Carolina Tech Startup Windsor Circle Wins Google Demo Day Competition

March 2014

Windsor Circle to Pitch to Investors at Google Demo Day

Windsor Circle Wins SXSW Pitch Hour Presented by Bigcommerce

Windsor Circle’s Ecommerce Data Integrations to be Re-sold by Leading Marketing Platform, Silverpop

Windsor Circle Announces New Retention Marketing Integration for Demandware

November 2013

Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised

July 2013

Windsor Circle and EmailDirect partner to help eCommerce companies Automate Retention Marketing

December 2012

Durham-based Start-up Windsor Circle, Inc. Closes $1 Million+ Series A Funding Round in Time for the Holidays


September 2014

September 17 2014 New & Observer - David Ranii

Windsor Circle raises another $1M

September 16 2014 Triangle Business Journal - Lauren K. Ohnesorge

Windsor Circle raises additional $1M

August 2014

August 26 2014 Triangle Business Journal - Lauren K. Ohnesorge

SEC filings reveal new details about Windsor Circle fundraising

August 19 2014 Triangle Business Journal - Lauren K. Ohnesorge

Excitement builds for American Underground's Durham expansion

August 12 2014 WRAL TechWire - Rick Smith

Windsor Circle's CEO's advice on raising VC: Stay hungry

August 14 2014 pymnts

StartUp Hopes To Crack eCommerce Conversion Problem

August 13 2014 Triangle Business Journal - Lauren K. Ohnesorge

Windsor Circle CEO: There were a lot of suitors in that $5.25M round

August 13 2014 Reuters PEHUB - Iris Dorbian

Windsor Circle bags $5.25 mln Series B

August 12 2014 VentureBeat - Kia Kokalitcheva

 Windsor Circle gets $5.25M to help you rein in your shoppers before they navigate away 

August 12 2014 BusinessWire

Customer Retention Software Leader Windsor Circle Closes $5.25M  |  View on YouTube

August 12 2014 InternetRetailer - Thad Rueter, Senior Editor

E-commerce tech firm Windsor Circle raises $5.25 million 

August 12 2014 Triangle Business Journal - Lauren K. Ohnesorge

Steve Case, Comcast contribute to $5.25M Windsor Circle 

August 12 2014 News & Observer - David Ranii

Windsor Circle raises $5.25 million

August 12 2014 WRAL Tech Wire

Windsor Circle lands $5.25M in new funding led by Comcast Ventures

August 12 2014 Xconomy - Frank Vinluan

Raleigh-Durham Roundup: Windsor Circle

July 2014

July 25, 2014 Herald Sun - Alex Dixon

American Underground doubles downtown

July 12, 2014 WRALTechWire

Deadline approaches for CED Tech Venture event

June 2014

June 24, 2014 Spotlight: Windsor Circle by Google Developers View on YouTube

April 2014

April 4, 2014 Triangle Business Journal by Lauren Ohnesorge

How Windsor Circle won the Google for Entrepreneurs Demo Day pitch

April 3, 2014 Washington Post by J.D. Harrison

Steve Case makes a spur-of-the-moment million-dollar investment in 10 start-ups

April 3, 2014 BusinessWire (Press Release)

Steve Case Announces $1M Investment in “Rise of the Rest” Companies

April 2, 2014 News&Observer by David Bracken

Durham's Windsor Circle voted best pitch at Google Demo Day

April 2, 2014 WRAL Tech Wire by Jason Parker

Windsor Circle Wins Google Demo Day; Automated Insights also brings home some gold

April 2, 2014 ExitEvent

Live from Google: Windsor Circle Wins Google Demo Day

April 2, 2014 The Herald Sun by Laura Oleniacz

Durham start-up Windsor Circle judges' pick in Google competition

Matt Williamson CEO Windsor Circle Fox News



April 10, 2014 - Startup wins $100K investment , The Willis Report

March 2014

March 10, 2014 WRAL Tech Wire by Rick Smith

A mentor becomes a partner: How Silverpop CEO boosts Windsor Circle

March 7, 2014 by Laura Braverman

Traction Gets Automated Insights and Windsor Circle to Google Demo Day 

March 6, 2014

Windsor Circle's Ecommerce Data Integrations to be Re-sold by Leading Marketing Platform, Silverpop


November 2013

Nov 14, 2013  News & Observer by David Ranii

Windsor Circle Raises $950,000 

Nov 14, 2013  Triangle Business Journal  by Lauren K. Ohnesorge

3 ways a Durham startup turns its investors into evangelists 

Nov 14, 2013  PEHubby by Iris Dorbian

Windsor Circle scores $950K as add-on to its Series A round 

Nov 14, 2013 Hispanic Business News

Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised

Nov 14, 2013 Venture Capital Post

Windsor Circle secures USD950,000 in Series A-1 funding round

Nov 14, 2013  MarketWatch (Wall Street Journal)

Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised

Nov 14, 2013  Dow Jones

Customer-Retention Marketing Startup Windsor Circle Adds $950K

Nov 14, 2013  FinSMEs

Windsor Circle Completes 950k Series A-1 Funding

Nov 14, 2013  WRAL Tech Wire

Windsor Circle raises $950,000, to move to new HQ, is adding staff

Nov 14, 2013  CNN Money / Fortune

Venture Capital Deal Review 

August 2013

Aug 27, 2013 Triangle Business Journal by Lauren K. Ohnesorge

Windsor Circle fundraiser means more local jobs, CEO states 

July 2013

ExactTarget Unveils HubExchange App Marketplace With More Than 50 Digital Marketing Apps

January 2013

Jan 2, 2013 WRAL Tech Wire

Startup Windsor Circle's 871% customer growth leads to $1.1M angel deal

December 2012

Dec 20, 2012 Durham Herald-Sun

Windsor Circle raises more than 1 million

Dec 20, 2012: WRAL Tech Wire

Marketing software startup Windsor Circle raises nearly $1.1M

Dec 19, 2012 by Laura Baverman

Windsor Circle closes Series A Round: Lessons Learned 

Dec 17, 2012:

Windsor Circle finds increase in buyers returning to cyber shop

October 2012

October 03, 2012 Business Wire

Finalists Announced for NCTA 21 Awards

July 2012

July 2012

Target Markets. Windsor Circle uses customer purchase histories to build successful e-mail campaigns for small businesses

July 26, 2012 Business Wire

CED Announces Second Group of Demo Companies for CED Tech Venture Conference 2012 

May 2012

May 31, 2012 Business Wire

Windsor Circle Connects WhatCounts Email to Magento eCommerce

February 2012

February 22, 2012 Business Wire

Best and Brightest of E-Commerce to Participate in ChannelAdvisor Catalyst Conference

June 2011

June 15, 2011 Business Wire

 Windsor Circle Announces “Early Access” Release of eCommerce Intelligence Software