Press Releases and News Coverage

View most recent press release

View past press releases

View past press coverage

Windsor Circle's CEO, Matt Williamson, Featured on Fox Business News

Matt Williamson CEO Windsor Circle Fox NewsApril 10, 2014 - Startup wins $100K investment , The Willis Report

Windsor Circle Voted Best Pitch at Google Demo Day

April 4, 2014 Triangle Business Journal: How Windsor Circle won the Google for Entrepreneurs Demo Day pitch by Lauren Ohnesorge

April 3, 2014 Washington Post: Steve Case makes a spur-of-the-moment million-dollar investment in 10 start-ups by J.D. Harrison

April 3, 2014 BusinessWire (Press Release): Steve Case Announces $1M Investment in “Rise of the Rest” Companies

April 2, 2014 News&Observer: Durham's Windsor Circle voted best pitch at Google Demo Day by David Bracken

April 2, 2014 WRAL Tech Wire: Windsor Circle Wins Google Demo Day; Automated Insights also brings home some gold by Jason Parker

April 2, 2014 ExitEvent: Live from Google: Windsor Circle Wins Google Demo Day by Laura Baverman

April 2, 2014 The Herald Sun: Durham start-up Windsor Circle judges' pick in Google competition by Laura Oleniacz


Current Press Release:


North Carolina Tech Startup Windsor Circle Wins Google Demo Day Competition

Big data marketing automation company Windsor Circle wins the Google for Entrepreneurs’ pitch competition, and gains investor attention for their retention automation software.

DURHAM, NC – April 3, 2014 – Windsor Circle pitched its Retention Automation software for retail and prevailed against 10 startups from the 7 Google for Entrepreneurs tech hubs across North America in yesterday’s first ever Google Demo Day competition, held at Google Ventures’ Startup Lab. 

Windsor Circle joined Automated Insights as one of two North Carolina teams who earned the chance to compete, from well over 1,000 start-ups nationwide, Windsor Circle’s victory not only means increased opportunities for the company itself, but also promises to help further the growth and entrepreneurial potential of regional markets like North Carolina’s Triangle area.

Revolution Ventures CEO and AOL Founder Steve Case, who helped judge the event, presented Windsor Circle’s team with the winning trophy. Case then surprised the audience by personally pledging $100K in investor funds to each of the contestants, as part of each of their larger fundraising rounds. In addition, the Windsor Circle team, including CEO Matt Williamson, CTO Chris Humphres and Vice President of Marketing Andrew Pearson, will remain in Silicon Valley throughout the week to meet with other interested investors.

“This victory couldn’t have come at a better time for Windsor Circle,” remarks Humphres. “We are currently in the midst of raising $5M+ in new investment funds.  National attention during this process will help us augment the incredible financial and other support we’ve received from the NC-based investment community with larger capital contributions from other markets essential for growing our company.”

At the event, Williamson pitched Windsor Circle’s powerful marketing software to a group of nearly 150 people that included Silicon Valley financiers, as well as venture capitalists and angel investors from around the country. His pitch addressed the ways that Windsor Circle’s powerful automated retention platform helps e-commerce retailers leverage consumer data and their marketing software in order to better reach and retain existing customers.

 “The average marketer doesn’t know what to do with big data – it’s a big problem,” said Williamson. “Windsor Circle has solved it. Our retention automation platform makes it push-button simple for any retailer to enjoy the data-driven marketing techniques used by the top 1% of companies.”

Google for Entrepreneurs, with 7 partner tech hubs across the U.S. and Canada, planned the event in response to requests for more access to capital for startup companies located outside of larger areas, like Silicon Valley, where investment opportunities abound. Windsor Circle's office is located at the American Underground on Main St, in downtown Durham, one of the 7 tech hubs. Windsor Circle’s Andrew Pearson praises the effect that the competition will have for the future of such regional markets.

“Google for Entrepreneurs has delivered on their pledge to help tech startups outside of the Valley. This is a huge moment for Durham and the Triangle area, and for other growing regions with amazing entrepreneurial talent to be discovered. It puts us on the map and shows that companies from smaller areas are as viable and fundable as those in typical investor markets,” notes Pearson, himself one of Windsor Circle’s first seed investors.

Many local contingents put a great deal of time, energy, and money into supporting Windsor Circle and the local entrepreneurial spirit by hosting networking events, providing office space, and offering funding. Representatives from several of these companies also traveled to support Windsor Circle at the event, including John Cambier from IDEA Fund Partners, one of Windsor Circle’s investors, who stated "We couldn’t be more proud of Windsor Circle coming out on top at Google’s first Demo Day, but more importantly their demonstration that great, venture-backable companies can be founded and scaled right here in the Triangle."

Lister Delgado, Managing Partner with IDEA Fund Partners, added "It has been amazing to see Matt (Williamson) and the Windsor Circle team utilize the area’s resources and grow the company since we led their seed round in 2011. We have been longtime believers in the potential to build outstanding companies in the Triangle, and Windsor Circle is a testament to that belief. We remain very bullish on the Triangle’s future for tech company formation and growth."

Additional supporters who traveled to Mountain View with the Windsor Circle team included the American Underground’s Adam Klein; Research Triangle Foundation’s Anna Penner and Mason Ailstock; Bull City Venture Partners’ David Jones; and the Center for Entrepreneurial Development’s Dhruv Patel. “We couldn’t have done it without them,” Williamson states.

On April 11, the American Underground, 1 of the 7 Google for Entrepreneurs tech hubs, will host a victory celebration party for Windsor Circle at their Main Street location in Durham. The event is free and open to the public. For more information or to RSVP, visit

To learn more about Windsor Circle’s retention marketing automation software and e-commerce data solutions, visit, or contact sales (at)          

About Windsor Circle:

Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.

For press queries or further information, contact Andrew Pearson at (877) 848-4113, or via email at andrew (at)



Past Press Releases

Windsor Circle to Pitch to Investors at Google Demo Day

Durham startup Windsor Circle earns chance to pitch their automated retention marketing platform to investors at Google for Entrepreneurs’ Demo Day in April.
Send-Off hosted by American Underground Main on 3/26, 4:00 pm;   Return Party hosted by Windsor Circle, 4/11, 5-8pm.

DURHAM, NC – March 25, 2014 – Digital marketing company Windsor Circle has been selected to pitch their Retention Marketing Automation software for e-commerce retailers at Google for Entrepreneurs’ inaugural Demo Day on April 2, one of only 10 startups nationwide. Windsor Circle Co-Founder and CEO, Matt Williamson, will travel to Google’s Silicon Valley offices to meet and present his pitch to a group of over 100 prospective investors from cities around the U.S.

“It’s an incredible honor to have gained Google’s attention, and we're thrilled about the chance to share our vision for data-driven marketing with some of the most dynamic venture firms,” says Williamson. “While we’re there, we hope to learn from Google's visionary approach and develop new partnerships that will enable us to grow, so that we can help more e-commerce retailers and marketers leverage data in order to delight and retain customers.”

To earn the esteemed opportunity, Windsor Circle prevailed in the preliminary round of the contest against more than 50 companies from Google for Entrepreneurs tech hubs across North America. Google tech hub American Underground, which has two locations in Durham and one in Raleigh, held the pre-selection event.

Send off on March 26

  • To celebrate this exciting accomplishment, Windsor Circle with be celebrating on March 26 from 4 - 5:50 pm. These festivities will include American Underground, who head the building where Windsor Circle works, as well as Automated Insights, the other Durham company chosen to pitch at Google Demo Day. Festivities are open to supporters, family, friends and the press. Register here - the event takes place at American Underground @Main St location (home of Windsor Circle's office, at 201 West Main St, Suite 100, Durham, NC 27701)

Return Party on April 11

  • Startup Journey Party and Open House will include reflections from the pitch at Google Demo Day, as well as a chance to hear what the investors heard! AS part of Paradoxos (PDXS), a festival of events celebrating the power of ideas, bringing together local entrepreneurs, investors, scientists, artists, musicians, chefs and just about everybody in-between. This party will celebrate the return of the Windsor Circle team who attended Google Demo Day, as well as serve as a party to celebrate the journey that all startups are on. This event is open to Windsor Circle family, friends, investors, supporters, and the public at-large.  Please RSVP here to secure your spot.

Addressing the rigorous selection process, Adam Klein, chief strategist at American Underground, remarks, “We worked with partners at CED, Duke University, Groundwork Labs, NC IDEA, RTP, and The Startup Factory to identify the top companies in the area that could not only hold their own at this event but earn substantial investments. We like our chances.”

The tournament-style Demo Day competition will take place at Google’s global headquarters in Mountain View, California. Each participant will have just five minutes to present their company’s products and services, followed by a Q&A session with a panel of renowned judges that includes AOL founder Steve Case and Google Ventures partner M.G. Siegler. In addition to participants potentially securing venture investments, an overall winner of the competition will be selected and prizes awarded.

The Demo Day event on April 2 will be live-streamed on Google’s YouTube channel, and American Underground will host a viewing party from 1-3 p.m. at their Main Street location in Durham.

To learn more about Windsor Circle’s automated retention marketing software and e-commerce data solutions, visit, or contact Vice President of Marketing, Andrew Pearson, at andrew [at]

About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.

For press queries or further information, contact Andrew Pearson, VP of Marketing, by telephone at (877) 848-4113, or via email at andrew [at]


Windsor Circle Wins SXSW Pitch Hour Presented by Bigcommerce

At SXSW Interactive, one of the world's largest gatherings of technology, marketing, and startup professionals, Windsor Circle was awarded first place at Pitch Hour, presented by eCommerce platform Bigcommerce.

One of nearly 20 startups pitching during the hour long program, Windsor Circle emphasized the benefits to retailers using its Retention Automation Platform, while highlighting the company's successes to-date, including its invitation to pitch at Google Demo Day in Mountain View on April 2nd.

VP of Marketing, Andrew Pearson, gave Windsor Circle's 60 second pitch, where he remarked: "We're rolling up the world's transaction data to make it push button simple for marketers to drive more revenue from existing customers through data driven, b2c lifecycle marketing automation."

Pitch Hour was part of Startup Oasis, a multi-day event sponsored by Up Global and the Kauffman Foundation for Entrepreneurship. Judges from Bigcommerce, Microsoft Ventures, and others gave feedback after each pitch.

As a way of sharing excitement of this win, and celebrating its integration to Bigcommerce, Windsor Circle is giving away a one-year subscription to the Bigcommerce platform. To enter to win this give-away, online retailers simply need to tweet to @WindsorCircle and @Bigcommerce with their vision for using this powerful software by April 15th, 2014. The winning retailer will also receive a free 6 month data integration between Bigcommerce and their email marketing software, provided by Windsor Circle.

Windsor Circle's Retention Automation Platform includes guaranteed, enterprise class integrations between Bigcommerce and a wide range of email marketing software, such as MailChimp and ExactTarget,


Windsor Circle’s Ecommerce Data Integrations to be Re-sold by Leading Marketing Platform, Silverpop

Durham, NC-based Windsor Circle is now powering the Ecommerce Connector offered by Atlanta-based Silverpop, enabling retailers to automate customer retention by leveraging their Ecommerce data.

DURHAM, NC – March 4, 2014 –Windsor Circle, providing Retention Marketing Automation software, has partnered with Silverpop to provide effortless ecommerce integrations as part of a collection of offerings designed to bring advanced marketing automation capabilities to the ecommerce space. 

Windsor Circle’s Data Plus product will be resold directly by Silverpop as the Windsor Circle Ecommerce Connector, allowing for out-of-the-box integrations between Silverpop and multiple ecommerce platforms, including custom Ecommerce platforms.

The Windsor Circle Ecommerce Connector brings together Windsor Circle and Silverpop’s technology and services into a seamless solution that reflects the particular need retail marketers have to leverage their purchase history and other data, and get more from their existing customer through data-driven lifecycle and retention marketing.

Silverpop announced its new offerings at eTail West in San Antonio TX, where over 1,000 leading retailers have gathered to envision the future of the industry.  While Chairing the Email Personalization, Segmentation, and Retention day, Andrew Pearson, Windsor Circle’s VP of Marketing, stated in the opening keynote, “It’s critical that retailers have actionable data in their marketing platform to enable personalized, targeted, and segmented communications.”

Silverpop helps more than 5,000 brands worldwide, including more than 300 retail and ecommerce companies, increase engagement and drive revenue by using customer data and behaviors to inform and drive highly-personalized interactions in real time.

“Partnering with Windsor Circle gives our retail and ecommerce customers additional, highly valuable insight into their customer base and their purchasing habits,” said Adam Steinberg, director of emerging apps with Silverpop. “Armed with this data, they can deliver customer experiences that are incredibly rewarding while also driving revenue more efficiently. We look forward to watching an already successful segment of our customer base achieve even more impressive results with these new tools.”

“Silverpop’s digital marketing and automation tools are perfectly suited for online retailers,” remarks Matt Williamson, Windsor Circle CEO. “We are thrilled to be able to introduce Silverpop customers to the ways our data analysis software can complement their existing marketing tools to help them better target – and keep – their customers.”

Since data integration and market analysis have become necessary to ensure the continued success of today’s retailers, Windsor Circle’s software integration opens up new possibilities for customers of Silverpop. Along with Silverpop’s automated digital marketing tools, the advanced data analysis provided by Windsor Circle’s software integration can help Silverpop’s retail and ecommerce customers further personalize and improve their existing marketing strategies to increase customer retention rates.

Silverpop clients using the Connector will  also have the option to take advantage of Windsor Cicle’s advanced reporting and analytics suite.Online sporting goods retailer, ranked globally at 414 by Internet Retailer, already utilizes both Windsor Circle and Silverpop software in its marketing efforts, and their E-commerce Manager, Nathan Decker, speaks to the power of combining the tools: “We send all of our customer data to Windsor Circle, it scores our customers every day with a rank, and using Silverpop, we’ve rolled out a series of emails that harness this data in an automated way, messaging customers based on where they are in their life cycle, and are much more targeted to their behavior"

Other Windsor Circle clients have reported stunning results from data-driven marketing powered by Windsor Circle’s software.

Ben Kirshner, CEO of, ranked 495 by Internet Retailer, recently stated “We were thrilled to make over half a million dollars in revenue in six months using data driven life-cycle marketing powered by Windsor Circle.  What's more, this retention automation platform generates a 25 times ROI.”

Jim Knight, VP Marketing & Ecommerce, Spangler Candy, maker of Dum Dums, reported that Spangler Candy saw their “single highest day of revenue thus far, since our start in e-commerce in 1998”, from Windsor Circle enabled win-back emails.

To learn more about using Windsor Circle’s retention automation software along with Silverpop’s digital marketing tools, visit,, or contact Windsor Circle at

About Windsor Circle: Windsor Circle's Retention Automation Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.

About Silverpop: Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.

For press queries or further information, contact Andrew Pearson, VP of Marketing, by telephone at (877) 848-4113, or via email at


Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised.

Durham, NC based Retention Automation Platform for Retailers to Move to Google Tech Hub office at American Underground @Main, Expand Team by 7, and Accelerate Client Acquisition.

Durham, NC  -  Windsor Circle, a venture-backed start-up providing Retention Automation software and services for retail and eCommerce firms, announces the completion of a successful Series A-1 funding round at this week’s Internet Summit in Raleigh, NC, where the focus on Big Data and Marketing Automation highlight the growing demand for Windsor Circle’s software. Windsor Circle’s CEO and VP of Marketing are in attendance.

New Funding:  Windsor Circle oversubscribed its Series A Prime (A-1) by over 40%, adding approximately $950k in working capital.  Windsor Circle has now raised over $2.4MM in venture capital and angel funding in 3 rounds to date, and is projected to end 2013 with more than 200% growth in both revenue and clients.  Investors in the round include RTP-based Triangle Angel Partners (TAP), Idea Fund Partners, and Bruce Boehm, formerly of US Venture Partners.

The capital raised will enable a move into the American Underground @Main’s anchor tenant office space, 7+ new hires, and the acceleration of marketing, client acquisition and development.

New Office:  Windsor Circle will move into a new office in the American Underground Main St campus in January, 2014. Complete with a bank-vault social room, slide connecting floors, and custom-designed office furniture, the “@Main” campus is one of 7 Google for Entrepreneurs Tech Hubs, and part of a close knit network of three hubs and 100+ businesses in North Carolina’s renowned Research Triangle region.  

“Access to The American Underground @Main affords high-growth companies like ours the dynamic office environment and business connections necessary to reach and exceed our goals,” says Andrew Pearson, Windsor Circle’s VP of Marketing, also an investor in the Series A-1 round.

“Windsor Circle represents one key type of company we designed American Underground to host and help grow,” American Underground’s Chief Strategist Adam Klein said. “The team at Windsor Circle offers a superior product that solves real world challenges, inspires confidence in clients and investors and is eager to be an active part of our entrepreneurial ecosystem."   

New Hires:  The Company is currently hiring marketing coordinators, salespeople, and a client success associate, product manager, front-end web developer, and software developer. 

Windsor Circle will hold an Open House and Celebration on Wednesday, Nov 20th from 5:00-8:45 pm at the American Underground @Main space, and welcome both candidates and members of the entrepreneurial, retail and marketing communities to enjoy food, drinks and live jazz by the Doug Larent Trio.

Client Acquisition:  Funds raised will help Windsor Circle accelerate revenue and client growth.    Current clients include Karmaloop, SurfStitch, Case-Mate, and Spangler Candy (maker of Dum Dums).

“We provide big data analytics and enterprise-class integrations that power segmentation, personalization and automation for retailers of all types and sizes,” says Windsor Circle CEO Matt Williamson.  “Case study after case study continues to prove that our platform drives enormous revenue for merchants, while keeping, and delighting, their existing customers.” 

Spangler Candy (maker of Dum Dums), recently attributed Windsor Circle with their “single highest day of revenue thus far, since our start in e-commerce in 1998”, according to Jim Knight, VP of Marketing / Ecommerce.  Windsor Circle’ analysis and integration of purchase history data enabled Spangler Candy to send a targeted thank-you email to new customers who had only purchased once since February 2013, and a “win-back” email to lapsed customers who had not purchased since February 2013, up to 3 years prior.  The result was a 2.4 times lift from their average 2013 Ecommerce revenue.

Holiday Impact:  U.S. e-commerce spending is expected to increase 13.4% this year to touch $262 billion, according to a recent report from Forrester. This season, millions of shoppers will receive personalized, targeted, and relevant emails based on their purchase history, enabled by Windsor Circle’s software.  The result for Windsor Circle’s clients since 2012 has been an average increase in the number of repeat buyers by over 46%.

About Windsor Circle:

Windsor Circles’ Retention Marketing Platform helps online retailers connect their eCommerce platforms, email marketing software, and other data sources; analyze their customer purchase history and behavior; and automate customer loyalty, product recommendation and other segmented email campaigns using the email marketing software they already use.

Press Contact:

Andrew Pearson, VP of Marketing, (919) 360-2028 
Team, Client, Investor, and American Underground contacts available upon request

Windsor Circle, 111 E Chapel Hill St, Durham, NC, 27701
(877) 848-411


Past Press Coverage

March 10, 2014 WRAL Tech Wire: A mentor becomes a partner: How Silverpop CEO boosts Windsor Circle by Rick Smith

March 7, 2014 : Traction Gets Automated Insights and Windsor Circle to Google Demo Day by Laura Braverman

March 6, 2014 Windsor Circle's Ecommerce Data Integrations to be Re-sold by Leading Marketing Platform, Silverpop

Nov 14, 2013  News & Observer:  Windsor Circle Raises $950,000  by David Ranii

Nov 14, 2013  Triangle Business Journal:  3 ways a Durham startup turns its investors into evangelists  by Lauren K. Ohnesorge

Nov 14, 2013  PEHub:  Windsor Circle scores $950K as add-on to its Series A round  by Iris Dorbian

Nov 14, 2013  Hispanic Business News:  Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised

Nov 14, 2013  Venture Capital Post:  Windsor Circle secures USD950,000 in Series A-1 funding round

Nov 14, 2013  MarketWatch (Wall Street Journal):  Windsor Circle Announces Oversubscribed Funding Round, Totals $2.4MM in Cumulative Capital Raised

Nov 14, 2013  Dow Jones:   Customer-Retention Marketing Startup Windsor Circle Adds $950K

Nov 14, 2013  FinSMEs:   Windsor Circle Completes 950k Series A-1 Funding

Nov 14, 2013  WRAL Tech Wire: Windsor Circle raises $950,000, to move to new HQ, is adding staff

Nov 14, 2013  CNN Money / Fortune: Venture Capital Deal Review 

Aug 27, 2013  Triangle Business Journal:  Windsor Circle fundraiser means more local jobs, CEO states  by Lauren K. Ohnesorge

Jan 2, 2013  WRAL Tech Wire:  Startup Windsor Circle's 871% customer growth leads to $1.1M angel deal

Dec 20, 2012 Durham Herald-Sun: Windsor Circle raises more than 1 million

Dec 20, 2012: WRAL Tech Wire:  Marketing software startup Windsor Circle raises nearly $1.1M

Dec 19, 2012  Windsor Circle closes Series A Round: Lessons Learned  by Laura Baverman

Dec 17, 2012:  Windsor Circle finds increase in buyers returning to cyber shop

July, 2012:  Target Markets. Windsor Circle uses customer purchase histories to build successful e-mail campaigns for small businesses.

July 22, 2013: Windsor Circle and Email Direct partner to help eCommerce companies Automate Retention Marketing. 

December 20, 2012: Durham-based Start-up Windsor Circle, Inc. Closes $1 Million+ Series A Funding Round in Time for the Holidays.