Press

CURRENT PRESS RELEASE August 2015

Windsor Circle to Launch New Product Innovations and Roadshow Series at eTail East 2015

Customer retention & predictive marketing firm will reveal two major product innovations at this week’s eTail East retail convention, plus host a roundtable and launch a roadshow series.

DURHAM, NC – August 10, 2015 – Windsor Circle, an industry leader in retention marketing automation for retailers, will announce two new product innovations at the eTail East conference on August 10-13 in Boston. The award-winning firm is also sponsoring Email Day and hosting a roundtable with the help of a successful client. In addition, they plan to kick off an exciting roadshow series during the week with a “Road to Retention” event in Boston on August 12.

Thousands are expected to attend this year’s eTail East, a major conference for eCommerce and multi-channel retailers. More than 100 speakers are scheduled to share their experiences and lessons, with 900 retailers collaborating during hours of networking opportunities for attendees. The conference’s theme is “Transforming Retail.”

Building on eTail East’s theme, Windsor Circle showcases its own "Wicked Smaht Retention" theme (spelling intended) as they plan to announce two product innovations during the week.

Product Innovation: Automated Product Replenishment

The first is Automated Product Replenishment, a feature within their retention marketing platform interface. This new tool provides a fully-automated, templated solution for marketing consumable products at exactly the right time for each unique customer. These “Replenishment Automators” use profile, product, and purchase history data to trigger emails reminding a customer to re-order products that have a natural lifecycle, just before they run out, such as beauty products, coffee, or air filters.

“Our new Replenishment Automation feature is helping retailers up their game and compete with Amazon’s subscription model,” says Don Sedota, Vice President of Product. “Through a sophisticated, easy-to-use interface, they can easily send emails to keep customers coming back to buy consumable products again and again.”

Product Innovation: Behavioral Track & Trigger

The second product innovation Windsor Circle will announce is brand new software to help retailers leverage critical website traffic and visitors’ onsite behavior for increased conversions. The Behavioral Track & Trigger solution targets known visitors who close their browser without adding anything to the shopping cart, allowing retailers to engage customers with personalized product promotions and recommendations at an appropriate, fully customizable timing and frequency.

“Most visitors don’t add items to their cart, but their browsing behavior is a significant indicator of their purchase desire and intent,” said Andrew Pearson, VP of Marketing. “Behavioral Track & Trigger augments our Cart Recovery Solution by providing an additional layer of data for a more 360-degree view of a retailer’s visitors, subscribers, and customers.

This new innovation provides retailers with the ability to trigger browse abandonment emails based on pre-defined customer behavior. Retailers can set frequency caps on these campaigns, and templates are customizable and can include either the product(s) or category recently viewed, plus recommendations.

Tis the Season for Retention: Data-Driven Email Campaigns for the Holidays

Windsor Circle is also sponsoring eTail East’s Email & CRM Summit on August 10. Account Executive Sam Sager will host a roundtable along with client Aubuchon Hardware’s Digital Marketing Manager, Jim McNamara. Looking again toward the upcoming holiday season, the topic is “Tis the Season for Retention: Data-Driven Email Campaigns for the Holidays." McNamara will share his company’s experiences using Windsor Circle’s customer retention and predictive marketing automation tools to reap added holiday rewards.

"The holiday season was usually a marketing nightmare for us—too many eager businesses competing for attention from overwhelmed customers,” said McNamara. “Windsor Circle helped us identify opportunities in our data, so we could cut through the static and deliver relevant messages to our customers during this busy time. Now we're a real player in the holiday marketing game, and are looking forward to what the 2015 holiday season brings.”

Event attendees have the opportunity to win an Apple Watch from Windsor Circle. Retailers can stop by Windsor Circle’s Booth #304 and pick up a "Wicked Smaht Mahketer" t-shirt, and will be entered for a chance to win when they return wearing the shirt on August 12 at 9:45am. Retailers can get an extra ticket for the Apple Watch prize by signing up for a 15-minute introduction to Windsor Circle’s Retention Automation Platform at http://www.windsorcircle.com/ete15intro.

The Road to Retention Event Series

Adding to the week’s festivities, Windsor Circle will hold their first roadshow series called "Road to Retention." The inaugural event will be held on August 12 from 5:30pm to 8:30pm at the Revere Hotel in Boston. Local and visiting retailers are invited to attend the limited-seating event by registering at http://www.windsorcircle.com/rtrboston.

To learn more about eTail East 2015, visit http://etaileast.com/.

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.

About Windsor Circle: Windsor Circle is a Customer Retention and Predictive Marketing platform for retailers. Windsor Circle powers big data integrations, advanced customer segmentation, and predictive, automated marketing programs including lifecycle, retention, loyalty, product replenishment, cart recovery, and browse abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on our platform.

For press queries or further information, contact VP of Marketing Andrew Pearson, by telephone at (877) 848-4113, or via email at press (at) windsorcircle.com.

 

Windsor Circle to Share Winning Ecommerce Retention Strategies

As a diamond sponsor of the eBay Enterprise 2015 Imagine Commerce Conference, industry-leading retention marketing firm will present client successes during conference session.

DURHAM, NC – April 20, 2015 – Windsor Circle, an award-winning provider of retention marketing automation software and services, is a diamond sponsor of the eBay Enterprise 2015 Imagine Commerce Conference, April 20 to 22 at the Wynn Las Vegas. At the event, Windsor Circle will highlight how to use data-driven email marketing to increase revenue and keep customers. Windsor Circle is also offering several prize giveaways and scheduled demos of their Retention Marketing Platform, Cart Recovery Solution, and Advanced Segment Builder to conference attendees who stop by their lounge.

The Imagine Commerce Conference offers attendees the chance to join learning sessions on topics including managing payments, optimizing innovation, startup success, and more. In addition, Las Vegas visionary Steve Wynn will share his unique insights and approach to reimagining and redefining customer experiences in an address. Other keynote speakers include President Craig Hayman and Senior Vice President Mark Lavelle of eBay Enterprise.

Windsor Circle Vice President of Sales Brad McGinity will host a session on retention marketing strategies at the event, along with eCommerce merchants Mike Shepherd of Griffin Technology and Bethany Ruopp of CaféPress Services. The trio will highlight using Windsor Circle’s 9 Pillars of Retention Automation to maximize revenue and win back customers.

“During the session, we’ll demonstrate how using our Cart Recovery Solution can keep customers coming back and increase ROI,” said McGinity. “We want to show other retailers how they can do the same.”

Windsor Circle will offer giveaways of Wynn Casino chips to attendees who want to learn how they can increase customer retention rates by scheduling a 15-minute demo of the Windsor Circle Retention Automation Platform.

Exclusively for Magento merchants at Imagine Commerce, Windsor Circle is also offering the chance to Roll Away with $5K. They will provide a free trial of Windsor Circle’s Cart Recovery solution until the retailer generates $5,000 of revenue from retention marketing efforts. Attendees who want to take advantage of the special offer can schedule 30 minutes at the event to learn more. Participants who get a demo or sign up for Roll Away with $5K will earn $100 in chips, with a chance to win a $500 chip.

To learn more about Imagine Commerce 2015, visit http://imagine2015.magento.com/.

About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.

Windsor Circle to Sponsor Demandware XChange Conference

Retention marketing industry leader Windsor Circle is sponsoring this year’s Demandware XChange conference, connecting retailers to explore strategies for success.

DURHAM, NC – April 10, 2015 – Windsor Circle, an award-winning provider of automated retention marketing software and services, is sponsoring the fifth annual Demandware XChange conference April 13 to 15 in Las Vegas. The event strategies and ideas for driving high growth and engagement.
More than 1,200 attendees are expected at Demandware XChange ‘15. The annual, invitation-only event is hosted by Demandware for its clients, partners, employees, and special guests. The agenda includes feature presentations, panel discussions, roundtables, guest speakers, networking forums, and more.


“This is an important conference for the retail community,” said Matt Williamson, CEO and Co-Founder of Windsor Circle. “Keeping today’s consumers engaged and loyal is increasingly challenging, and this event provides a valuable chance to share experiences and insights. We’re proud to be a sponsor.”

As a Demandware LINK Technology Partner, Windsor Circle’s retention marketing software can be integrated with the Demandware Commerce and over a dozen leading email marketing software providers. Windsor Circle’s advanced analytics and segmentation features, along with Demandware’s built-in marketing and product promotion tools, enable retailers to refine and personalize their marketing campaigns.


“Retailers using our Demandware integration can leverage a range of powerful features, like our new Advanced Segment Builder,” said Windsor Circle’s Partner Marketing Manager Caroline Riddle. “We’ve got enterprise-level tools to drive effective, personalized marketing campaigns—making it easier to engage and retain customers.”

Windsor Circle’s Advanced Segment Builder feature simplifies the process of building sophisticated customer segments based on profile data, purchase history, product attributes, and more. Through Windsor Circle’s intuitive interface, retailers using Demandware can then export the actionable data into their email marketing software in order to power more targeted campaigns.

Learn more about Demandware XChange ’15

To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://windsornew.gethifi.com.
About Demandware XChange: Demandware XChange is the annual gathering of Demandware clients, partners, employees, and guests. The conference brings the extended Demandware community together for a dynamic exchange of strategies and ideas for driving innovation and growth in today’s evolving retail marketplace. Attendees will hear thought-provoking speakers, and choose from more than 40 breakout sessions, boot camps, and technical workshops tailored to retailers’ needs. The event also offers networking and social activities.

About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized, and automated lifecycle marketing programs that connect eCommerce platforms, email marketing software, and other data sources; analyze customer purchase history and behavior; and automate customer loyalty, product recommendation, and other segmented email campaigns.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at press@windsorcircle.com.

Contact VP of Marketing Andrew Pearson


Current Media Coverage April 2015