Windsor Circle's Predictive Marketing Platform helps retailers increase repeat purchases by giving them access to the data they need to make smart marketing decisions. Our retail analytics suite arms retailers with the ability to turn key observations into actions by enabling and implementing data-driven, lifecycle marketing campaigns. After integrating with your eCommerce platform, we pull 3 years of product, purchase, and customer data, layer on our predictive algorithms, and make actionable and strategic recommendations on how to increase your revenue and grow repeat sales.
Gain key insights on custom segments that you build in the Windsor Circle App. Once you've created a new segment you can select the segment from a drop down list on any chart to view metrics, such as:
Automatically identify the average number of days between purchases and understand general buying behavior. Create key marketing campaigns, such as:
to decrease the number of days between purchases.See Examples of Predictive Win-Back Campaigns
Deep dive into your product catalog and understand which products are your fastest rising items (by any time period), top products by revenue and number of orders, and customer lifetime value. Similarly, you can slice your data by category and understand your top categories by revenue, number of orders, customer lifetime value, and more.
You can use this information to:
Know which campaigns are working and which ones aren't with revenue tracking. We break down your metrics by campaign and individual email, so you can:
We compile data from Google Analytics on traffic source by product SKU, to bring you metrics, such as customer lifetime value by source and purchase frequency by source. Create a more profitable acquisition strategy by identifying your most valuable acquisition channels.
Hear from Nathan Decker, eCommerce Director of evo.com, as he explains how he uses acquisition and retention together to create a winning marketing strategy.
Since we pull in 3 years of product, purchase, and customer data, you can gain a better understanding of how your business has changed over the years. You'll have access to key metrics, such as
Slice and dice the data using our custom segment builder, track historic and ongoing coupon usage, and more.