One of the biggest challenges that retailers face is understanding, and adapting to, the consumer behavior of their customers. And that’s especially true for retailers who sell replenishable products. It's no secret that customers consume products at different rates. For intance, a customer with long hair is more likely to purchase shampoo more often than someone with much shorter hair. So then why do most replenishment solutions assume that the average of the masses can determine the optimal reminder date for each and every customer?
Stop guessing! Our predictive data science helps retailers understand the individual buying pattern of repeat purchases, and tailor retargeting campaigns to each of their purchasers, automatically. Over time, as a customer makes more repeat purchases, our algorithm actually gets smarter and automatically adjusts to accommodate changes in the customer's consumption patterns. That's not just smarter replenishment, that's smarter business.
Our replenishment automator saves you time and effort by automatically identifying your replenishable products. You can also choose to filter the number of products selected based on an assigned ranking of replenishable charteristics.
Email marketers routinely find themselves wasting valuable time and resources managing custom email formats, messaging and delivery cadence for every product in their catalog. Meanwhile, consumers are being bombarded with email after email of irrelevant product promotions, causing them to tune companies out.
We've streamlined the process to not only save the retailer time and effort, but to also reduce the overall amount of messaging that customers are receiving. The Replenishment Automator allows you to set a date range, and then automatically baskets together multiple items that are due for replenishment (based on the range you choose) into a single email.
To top things off, we've created six different templates (we're always adding more) that retailers can use to set up dynamic, responsive emails. Add your logo, a hero image, change the theme colors to highlight your brand and simply choose whether you want to enable add ons like dynamic product recommendations, social sharing, and more. We also offer custom design services, if you would rather work with our agency team to build a completely custom replenishment email (or any other email, for that matter).
Ready to see our Replenishment Automator in action? Request a demo to get started or view examples of replenishment campaigns sent by our clients to see how retailres in your industry are leveraging re-order reminder emails.