Retailers with consumable products have a unique opportunity to get in front of their customers on a regular basis with more than just promotional messaging. Trigger personalized, dynamic replenishment emails based on each individual customer's purchasing cycle, make sure your customers never run out of their favorite products, and gain a competitive advantage with Windsor Circle's Predictive Product Replenishment Automator.
Get the 90 second overview from the video on the right or read on to learn more about how our replenishment automator works to set you apart from your competitors and increase repeat sales of consumable goods.
Every online retailer's goal is to build a loyal, happy, customer base full of repeat buyers. And that's especially true for companies that sell replenishable, or consumable, products. However, it takes more than just competitive pricing and a well-designed webstore to keep customers coming back. Your marketing has to be timely and, most importantly, relevant to the needs of each individual customer.
Using data science, we help retailers understand individual buying patterns, trigger marketing campaigns to remind customers to repurchase products just before they run out, automatically. Windsor Circle clients using automated product replenishment campaigns, powered by our Replenishment Automator, have seen an average Revenue Per Email (RPE) of $0.46, which is 4x the industry average, as well as a 7% lift in total revenue, and 10% lift in conversions. Our B2B clients are seeing a RPE of $0.86 (7x the industry average).
No matter the customer, if you sell consumable products, our Replenishment Automator can help:
With Predictive Product Replenishment, you can essentially turn shoppers into subscribers by empowering them to easily buy their favorite products before they run out. Our data science team created a model that looks at consumption patterns based on an individual buyer's usage patterns, if they've purchased from you 3 or more times. If a customer has only purchased from you one time, our proprietary algorithms pinpoint a trigger date for replenishment emails based on the aggregate usage data from your entire customer base for that particular product. This system ensures you're sending replenishment reminders in a relevant and timely manner to ensure a personalized experience for every customer.Seamless Personalization Basket Items Complete Control Back to Top of the Page
One of the biggest challenges that retailers face is understanding, and adapting to, the consumer behavior of their customers. This is especially true for retailers who sell replenishable products. It's no secret that customers consume products at different rates. So why do most replenishment solutions assume that the average of the masses can determine the optimal reminder date for each and every customer?
Stop guessing! Our predictive data science helps retailers understand the individual buying pattern of repeat purchases, and tailor retargeting campaigns to each customer, automatically. As a customer makes more repeat purchases, our algorithm ingests that data and adjusts trigger dates to accommodate changes in the customer's consumption pattern.
Email marketers routinely find themselves wasting valuable time and resources managing custom email formats, messaging, and delivery cadence for every product in their catalog. Meanwhile, consumers are being bombarded with email after email of irrelevant product promotions, causing many to tune out.
We've streamlined the process to not only save you time, but to reduce the overall amount of messaging that a customer receives. Using our basket item functionality, set a date range and automatically basket together multiple items that are due for replenishment in a single email.
Our software also allows you to set up a hierarchy for your emails, to ensure your customers receive the right number of emails. For example, if you have cart recovery, automated replenishment, and browse abandonment campaigns running, you can rank order them by importance to ensure the right email is sent at the right time. Getting started is easy using our dynamic, responsive templates. We also offer custom design services, if you would rather work with our professional services team to build a completely custom replenishment email (or any other email, for that matter).
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Our replenishment automator works with most of the leading eCommerce and Email Marketing Platforms. Don't see your eCommerce platform listed here? No problem, our team will work with you to build a custom datafeed.