Windsor Circle’s Custom Segment Builder helps retailers instantly create complex customer segments based on multiple data sets including product, purchase, and customer data. Export these segments into your ESP to provide your customers with the most relevant products, messaging, and promotions.
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Quickly and easily create complex segments based on multiple data sets, such as score, customer, product, order, and custom fields. Whether you want to create a custom segment or use on of our starter templates, all of your fields (including custom fields) will be available in segment builder, as well as, predictive and scored fields that we provide. We start you off with 15+ templates, including:
With our user-friendly interface, create complex segments using unlimited and/or and advanced filter capabilities. Once the segment is created, you can export it directly into your ESP of choice or use it with your Windsor Circle automators. See metrics on your custom segments and understand customer lifetime value, average order value, latency and more for each segment you create.
Before pulling the trigger, understand the value of your newly created segment. For each segment, we'll show you:
Throughout the Windsor Circle suite, you can access other analytics by segment to understand, key days of the week and times of day to send emails, acquisition sources, geographical information, and more.
Customer segmentation is the act of dividing your customer's into different cohorts based on any number of criteria, such as how frequently they purchase, how much they spend, the products or categories they purchase from, location, and more. In a recent study by MailChimp, it was reported that email campaigns that employed customer segmentation saw 13% higher open rates and click rates increased 52% when compared to average engagement rates of non-segmented promotional email campaigns. Need some ideas for your segmented promotions? Look no further, check out our segmented promotional campaign examples.