Custom Segment Builder

Sophisticated Customer Segmentation at Your Fingertips

Windsor Circle’s Custom Segment Builder helps retailers instantly create complex customer segments based on multiple data sets including product, purchase, and customer data. Export these segments into your ESP to provide your customers with the most relevant products, messaging, and promotions.

 

Relational Tables Unlimited Conditions Custom Segment Analytics Resources
Custom Segment Builder

Relational Tables

Harness the Power of Relational Tables

Quickly and easily create complex segments based on multiple data sets, such as score, customer, product, order, and custom fields. Whether you want to create a custom segment or use on of our starter templates, all of your fields (including custom fields) will be available in segment builder, as well as, predictive and scored fields that we provide.  We start you off with 15+ templates, including: 

  • Best Customer
  • Seasonal Templates, such as Mother's Day, Father's Day (updated regularly)
  • Repeat Purchases by Date
  • Customers That Have Never Purchased SKU
  • Customers Who Spent More Than X by Date

 

Custom Segment Builder

Unlimited Conditions

Create Complex Segments with No Barriers

With our user-friendly interface, create complex segments using unlimited and/or and advanced filter capabilities. Once the segment is created, you can export it directly into your ESP of choice or use it with your Windsor Circle automators. See metrics on your custom segments and understand customer lifetime value, average order value, latency and more for each segment you create.

Custom Segment Builder

Custom Segment Analytics

Understand the Value of Your Segments

Before pulling the trigger, understand the value of your newly created segment. For each segment, we'll show you: 

  • the number of customers
  • your rules in "plain language" to ensure you've set up everything the way you intended 
  • total revenue from your segment 
  • number of orders
  • average order value
  • customer value 
  • latency 

Throughout the Windsor Circle suite, you can access other analytics by segment to understand, key days of the week and times of day to send emails, acquisition sources, geographical information, and more. 

Request A Demo of Custom Segment Builder Today

Resources

What is Customer Segmentation?

Customer segmentation is the act of dividing your customer's into different cohorts based on any number of criteria, such as how frequently they purchase, how much they spend, the products or categories they purchase from, location, and more. In a recent study by MailChimp, it was reported that email campaigns that employed customer segmentation saw 13% higher open rates and click rates increased 52% when compared to average engagement rates of non-segmented promotional email campaigns. Need some ideas for your segmented promotions? Look no further, check out our segmented promotional campaign examples.

Resources

What is Customer Segmentation Anyways? Top 4 Data-Driven Customer Segments for the Food & Beverage Industry 5 Segments for Health & Beauty Retailers Customer Segmentation How-To Guide

Segmented Promotional Campaign Examples

View examples of segmented promotional campaigns and learn more about lifecycle marketing

See Popular Campaign Examples