It’s no mystery that gender plays a critical role in consumer behavior. With so much on the line, you can’t afford to have doubts around whether your marketing is resonating with its intended customer. Windsor Circle’s Predictive Gender targeting gives you that certainty with the ability to segment campaigns based on gender.
Powered by more than a century’s worth of name data, our proprietary algorithms can quickly and easily predict customer gender with more than 99% accuracy. This additional layer of segmentation allows your marketing to be even more targeted, by improving your:
Custom subject lines, subtle copy variations, tone, etc.
Try Windsor Circle’s Predictive Gender and begin creating intelligently targeted and highly effective retention marketing campaigns.