Every communication with your customers is ultimately an extension of your brand, so your brand identity should be emphasized throughout each message. In this message, eCreamery expresses the spirit of their brand by showcasing the variety of products they offer, explaining what makes them unique, and even suggesting multiple occasions when their products would make appropriate gifts.
But the first thing they do in the message is thank the customer for their purchase. As an added token of gratitude, eCreamery offers a discount incentive in their post-purchase emails to encourage repeat shoppers. They also include a buyer testimonial in the email to show that customer feedback is valued and appreciated.
Engaging shoppers with your brand is a proven way to retain customers. The post-purchase email from GLO Skin Body highlights the brand’s presence on four different social media platforms, along with a brief description of what content and value they provide through each channel. The email also includes a personal invitation from Sarah, GLO’s Skin Center Director, for customers to engage with the brand by joining the conversation on these social media sites. Providing added opportunities for engagement in this way increases the likelihood that the customer will interact with the brand more often and, in turn, purchase again.
Post-purchase emails provide a fantastic cross-selling opportunity for retailers. In their post-purchase emails, Peacock Alley includes product recommendations triggered by the customer’s purchase history. The email design is visually appealing by showcasing images of popular items they offer (along with a brief description) that are related to the customer’s last purchase. Our software analyzes product data and creates custom fields for the most recently purchased products. This allows retailers to set up post-purchase email templates that automatically populate with product-specific messaging based on a customer's buying behavior.