Silverpop is a marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.
Silverpop Amplify 2013
Windsor Circle is a proud Gold Sponsor of Amplify 2013, from 5/14-5/16 in Atlanta GA. Our team will present a session entitled "The 9 Pillars of Retention Automation" on 5/15 at 1:00 pm, featuring Joe Fiveash, SVP of eCommerce and Corporate Development for CafePress Services, the B2B arm of CafePress Inc. If you're heading to Amplify and would like to schedule time with a member of our team, email us at: amplify (at) windsorcircle.com
Connect Silverpop to your eCommerce Platform:
Retail Customer Analytics, Segmentation by Purchase History, Retention Automation using Silverpop Autoresponders
Unlock your eCommerce Data for Effective Email Marketing
Connect your eCommerce platform to Silverpop; Analyze your eCommerce Data; and Automate your Retention Marketing.
With Windsor Circle, you get Better Segmentation, Instantly, so you can Keep more Customers!
Simply use your API keys from your eCommerce platform and your Silverpop account to unlock all of your customer purchase history, get ongoing analysis of your retail data, and implement incredibly effective one-time and triggered email campaigns using intelligent segmentation.
ECOMMERCE DATA IN CUSTOM FIELDS
We go beyond subscriber syncing offered by other connectors, and give you direct access to purchase history, product information, and behavioral and customer scoring data imported to over 50 custom fields in your Silverpop account. Clearly named fields, like WC_First_Order_Date and WC_Spend_Actual, with cleaned, uniform data, make it incredibly easy to set up personalized and triggered emails.
CUSTOM SEGMENTS, GROUPS, & LISTS
Windsor Circle's eCommerce to Silverpop integration will instantly create and automatically update custom-built segments as new Groups and Lists directly in Silverpop, including Best Customers, Churning Customers, Big Tickets, Biggest Spenders, Frequent Buyers, and more!
These lists are constantly updated based in part of ongoing "RFM Analysis", whereby your entire customer list is continually scored by Recency of purchase, Frequency of purchases, and Monetary Value of all purchases. Groups and Lists are clearly named, like WC Biggest Spenders, WC Churning Customers, and WC Most Frequent Buyers.
SEGMENTED EMAIL & RETENTION AUTOMATION
With absolutely no data exports, number crunching, or spreadsheet manipulation, you'll be able to set up one-time segmented emails, and automated email campaigns to target the right customers, at the right time, with the right message - and even be able to include merge tags that personalize emails with recently purchased product information, images of related items, and more!
RETAIL ANALYTICS
Our eCommerce Analytics software arms retailers with the data and reports they need to make smart decisions. Windsor Circle conducts rigorous historical analysis on eCommerce data to quickly identify customer trends, cohort patterns, and industry benchmarks. Your Windsor Circle account gets you over 50 charts, graphs and reports, including Lifetime Value by Number of Purchases, Median and Average Days Between Purchases, Coupon Value and Use Over Time, Average Order Value by Segment, and more. We help you turn observations into action so that you can double your repeat buyers!
REAL RESULTS, REAL ROI
Our subscription software is priced to ensure that you see fantastic ROI for your data-enabled email. Windsor Circle clients grew their number of Repeat Buyers by 46% from 2011 to 2012. These Repeat Buyers represented 31% of total customers, but contributed 55% of revenue.
3 DAY INSTALLATION PROMISE
We promise complete installation within 3 business days, meaning that your eCommerce data will be loaded and accessible in Silverpop, or you get 30 days of free subscription.
Feel free to contact our team directly if you'd like to learn more: (877) 848-4113 or sales (at) windsorcircle.com
CASE STUDY: EVO.COM
Windsor Circle and Silverpop client Evo.com is ranked #414 by InternetRetailer, and is demonstrating leadership in the field of retention automation. Nathan Decker, eCommerce Manager, gave a keynote speech on Evo's data-driven retention strategies at eTail West in February 2013, and was featured in a webinar sponsored by Silverpop and Windsor Circle on March 19th, 2013, highlighting the top 10 retention automation strategies for retailers. Read more about Evo's use of Windsor Circle, or Watch the webinar recording below:
Windsor Circle & Silverpop: Top 10 Retention Strategies Webinar March 2013 from Windsor Circle, Inc. on Vimeo.
With Loren McDonald, Vice President of Industry Relations, Silverpop; Andrew Pearson, VP of Marketing at Windsor Circle; and Nathan Decker, Ecommerce Manager, Evo.com (Evolucion Innovations)