Windsor Circle enables ecommerce retailers using Salesforce Marketing Cloud to maximize their investment by giving retailers the ability to:
Windsor Circle has a number of eCommerce Connector Apps listed in Salesforce Marketing Cloud's HubExchange. These Apps can be downloaded directly into your Salesforce Marketing Cloud Interactive Marketing Hub, enabling a single sign-on experience.
With 17+ API plugins and the ability to build a datafeed from your eCommerce platform to Salesforce Marketing Cloud, we help retailers combine all of their data in one place to power predictive marketing campaigns. We go beyond subscriber syncing offered by other connectors, and give you direct access to purchase history, product information, and behavioral and customer scoring data imported to over 50 custom fields in your Salesforce Marketing Cloud account. Clearly named fields, like WC_First_Order_Date and WC_Spend_Actual, with cleaned, uniform data, make it incredibly easy to set up personalized and triggered emails.
CUSTOM SEGMENTS, GROUPS, & LISTS
Windsor Circle's eCommerce to Salesforce Marketing Cloud integration will instantly create and automatically update custom-built segments as new groups and lists directly in Salesforce Marketing Cloud, including best customers, churning customers, big tickets, biggest spenders, frequent buyers, and more!
These lists are constantly updated based in part of ongoing "RFM Analysis", whereby your entire customer list is continually scored by recency of purchase, frequency of purchases, and monetary value of all purchases. Groups and lists are clearly named, like WC Biggest Spenders, WC Churning Customers, and WC Most Frequent Buyers.