Salesforce Marketing Cloud

Windsor Circle enables ecommerce retailers using Salesforce Marketing Cloud to maximize their investment by giving retailers the ability to: 

  • access all of their eCommerce data in Salesforce Marketing Cloud through a guaranteed data integration.
  • create Predictive Product Replenishment campaigns based on each individual customer's buying cadence. 
  • access to 3rd party data, such as in-store, google analytics, and POS.
  • export segments with predictive data to power offline campaigns, such as direct mail, retargeting, look-a-like campaigns, and more.

Windsor Circle has a number of eCommerce Connector Apps listed in Salesforce Marketing Cloud's HubExchange. These Apps can be downloaded directly into your Salesforce Marketing Cloud Interactive Marketing Hub, enabling a single sign-on experience.

 

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eCommerce to Salesforce Marketing Cloud Integration

With 17+ API plugins and the ability to build a datafeed from your eCommerce platform to Salesforce Marketing Cloud, we help retailers combine all of their data in one place to power predictive marketing campaigns. We go beyond subscriber syncing offered by other connectors, and give you direct access to purchase history, product information, and behavioral and customer scoring data imported to over 50 custom fields in your Salesforce Marketing Cloud account. Clearly named fields, like WC_First_Order_Date and WC_Spend_Actual, with cleaned, uniform data, make it incredibly easy to set up personalized and triggered emails.

CUSTOM SEGMENTS, GROUPS, & LISTS

Windsor Circle's eCommerce to Salesforce Marketing Cloud integration will instantly create and automatically update custom-built segments as new groups and lists directly in Salesforce Marketing Cloud, including best customers, churning customers, big tickets, biggest spenders, frequent buyers, and more!

These lists are constantly updated based in part of ongoing "RFM Analysis", whereby your entire customer list is continually scored by recency of purchase, frequency of purchases, and monetary value of all purchases. Groups and lists are clearly named, like WC Biggest Spenders, WC Churning Customers, and WC Most Frequent Buyers.

eCommerce to Salesforce Commerce Cloud integration

Salesforce Marketing Cloud Resources

Achieve Real Results

Windsor Circle was founded by email marketers and eCommerce experts, who understand online retailers' goals and challenges alike - we've been there. Making the most of your customer data - from the products they've purchased, to their demographics, to their purchase and engagement history - is invaluable, but often hard to do. Getting it right leads to phenomenal results from more intelligent email marketing campaigns that your customers want to open, because they speak directly to them. In the fierce and growing competition for inbox attention, you can't afford to send generic messages. Our clients' results speak for themselves: 10x ROI and 12% lift in retention rate in 12 months (on average).

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