ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages - from targeted email marketing, mobile marketing, social media marketing, and landing page marketing - through a single Interactive Marketing Hub. It's their mission to deliver business results for clients - from small businesses to large enterprises.
Windsor Circle has exhibited at the 2011 and 2012 ExactTarget Connections conference (check out a video of Windsor Circle featured in a keynote speech at Connections 2012), and look forward to exhibiting at Connections 2013. We will have a number of our Integrations featured in ExactTarget's HubExchange, launching in July 2013.
Connect ExactTarget to your eCommerce Platform:
Retail Customer Analytics, Segmentation by Purchase History, Retention Automation.
Unlock your eCommerce Data for Effective Email Marketing
Connect your eCommerce platform to ExactTarget; Analyze your eCommerce Data; and Automate your Retention Marketing.
With Windsor Circle, you get Better Segmentation, Instantly, so you can Keep more Customers!
Simply use your API keys from your eCommerce platform and your ExactTarget account to unlock all of your customer purchase history, get ongoing analysis of your retail data, and implement incredibly effective one-time and triggered email campaigns using intelligent segmentation.
ECOMMERCE DATA IN CUSTOM DATA FIELDS
We go beyond subscriber syncing offered by other connectors, and give you direct access to purchase history, product information, and behavioral and customer scoring data imported to over 50 custom fields in your ExactTarget account. Clearly named fields, like WC_First_Order_Date and WC_Spend_Actual, with cleaned, uniform data, make it incredibly easy to set up personalized and triggered emails.
CUSTOM SEGMENTS, GROUPS, & LISTS
Windsor Circle's eCommerce to ExactTarget integration will instantly create and automatically update custom-built segments as new Groups and Lists directly in ExactTarget, including Best Customers, Churning Customers, Big Tickets, Biggest Spenders, Frequent Buyers, and more!
These lists are constantly updated based in part of ongoing "RFM Analysis", whereby your entire customer list is continually scored by Recency of purchase, Frequency of purchases, and Monetary Value of all purchases. Groups and Lists are clearly named, like WC Biggest Spenders, WC Churning Customers, and WC Most Frequent Buyers.
SEGMENTED EMAIL & RETENTION AUTOMATION
With absolutely no data exports, number crunching, or spreadsheet manipulation, you'll be able to set up one-time segmented emails, and automated email campaigns to target the right customers, at the right time, with the right message - and even be able to include merge tags that personalize emails with recently purchased product information, images of related items, and more!
Our eCommerce Analytics software arms retailers with the data and reports they need to make smart decisions. Windsor Circle conducts rigorous historical analysis on eCommerce data to quickly identify customer trends, cohort patterns, and industry benchmarks. Your Windsor Circle account gets you over 50 charts, graphs and reports, including Lifetime Value by Number of Purchases, Median and Average Days Between Purchases, Coupon Value and Use Over Time, Average Order Value by Segment, and more. We help you turn observations into action so that you can double your repeat buyers!
REAL RESULTS, REAL ROI
Our subscription software is priced to ensure that you see fantastic ROI for your data-enabled email. Windsor Circle clients grew their number of Repeat Buyers by 46% from 2011 to 2012. These Repeat Buyers represented 31% of total customers, but contributed 55% of revenue.
3 DAY INSTALLATION PROMISE
We promise complete installation within 3 business days, meaning that your eCommerce data will be loaded and accessible in ExactTarget, or you get 30 days of free subscription.
Feel free to contact our team directly if you'd like to learn more: (877) 848-4113 or sales (at) windsorcircle.com
We had a great time exhibiting at ExactTarget's Connections 2012. As a bronze sponsor, it was a special treat to be featured in Scot's keynote speech announcing the Hub Exchange, part of ExactTarget's new "Orange Partner Network" ecosystem. I've embedded the video of the keynote speech below - Windsor Circle gets the spotlight shone on our Retention Marketing platform about 5 minutes in, with a great mock-up of how our application would look within the single sign-on hub exchange.