ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook, and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
"Online retailers often offer a $20 sweater to a customer that usually spends $150 or vice versa. To reduce costs, increase conversion rates and keep customers reading these email promotions in the future, more targeted offers are critical. Windsor Circle now makes this easy for our Premium Webstores customers, which will surely improve their bottom line.”
- Marc Sebes, ChannelAdvisor Webstores Product Manager
With Windsor Circle, it's now possible to connect your ChannelAdvisor Webstore to any of the top Email Marketing Service Providers. This integration helps you target email marketing campaigns to customers based on their buying habits and preferences. Windsor Circle does the hard work of pulling this valuable data out of ChannelAdvisor and sending it to your email marketing platform. 93% of retailers want to segment their email subscribers, and thanks to Windsor Circle, now they can.
ChannelAdvisor to Email Integrations
We currently integrate ChannelAdvisor's eCommerce platform to the following platforms:
- Email Marketing: Bronto, Constant Contact, ExactTarget, iContact, MailChimp, Responsys, VerticalResponse, WhatCounts.
- If your email provider is not listed, contact us so we can build an integration.
Increase Email Marketing Revenue
- Windsor Circle increases revenue for online Marketers by freeing data locked in the eCommerce ecosystem.
Instant Access to Purchase History Data in your ESP
- Our API integrates ChannelAdvisor with your email marketing software, providing online retailers with instant access to purchase history, order management, and other eCommerce data.
Right Email, Right Customer, Right Time
- Within days, we’ll automatically populate your ESP with highly targeted customer segments, including Best, Loyal, and Churning Customers, so you can send the Right Email, at the Right Time, to the Right Customers. Learn more about one analysis technique we use to segment your customers, by downloading our free RFM (Recency, Frequency, Monetary) Analysis whitepaper.
- It's easy to get Windsor Circle's ChannelAdvisor Extension installed and running. You simply download and install the ChannelAdvisor plugin; this should not take more than 15 minutes. Then, give us your email marketing platform API key, and you're done! At that point, we start pulling customer purchase records from ChannelAdvisor, analyzing them, and uploading the customer information to your email marketing system.
Automatic Customer Segmentation
- Windsor Circle automatically identifies, and updates, customer segments like: Big Spenders, Frequent Buyers, New Customers, and more.
Behavioral and Product Segmentation
- Windsor Circle gives you the ability to segment customers according to products purchased - including brand, category and price - or based on purchase behavior: how often, how much and when. This instant access to customer information is proven to generate increased revenue and save you time.
- We create product recommendations unique for each customer. Our team will set up fields in your ESP containing individual product details, including product name, description, image, pricing, etc... and enable you to send highly targeted, unique recommendations to customers based on multiple factors.
Better Segmentation Enables Targeted Campaigns
Windsor Circle's customer and business intelligence enables you to leverage the data you have in ChannelAdvisor and automatically build and update targeted customer segments in your ESP. You can then deploy powerful and effective email marketing campaigns like:
- "Replenishment" campaigns that target consumable products like dog food or lotion
- "Win-back" campaigns to latent customers who purchased in the past, but not recently
- Create an automated "Welcome Series" for a first time buyer
- Reward "Best Customers" with insider specials
- Cross-sell accessories to expensive products
- Deploy brand-based campaigns for popular items
- Targeted coupon and discount offers that reach the right customers with the right offer
- Uncovering and tailoring campaigns to wealthy customers who live in high-income zip codes
- Marketing expensive products and upgrades to your "Biggest Spenders"
- Smart "Related Item" product recommendation campaigns to cross-sell complimentary products
- Geo-targeted email based on proximity to a store location to boost in-store traffic
- Create repeat customers and loyalty from one time purchasers
Achieve Real Results
Windsor Circle was founded by email marketers and eCommerce experts, who understand online retailers' goals and challenges alike - we've been there. Making the most of your customer data - from the products they've purchased, to their demographics, to their purchase and engagement history - is invaluable, but often hard to do.
Getting it right leads to phenomenal results from more intelligent email marketing campaigns that your customers want to open, because they speak directly to them. In the fierce and growing competition for inbox attention, you can't afford to send generic messages. Our customers' results speak for themselves:
- 58x ROI: ArtBeads.com split their normal "Batch and Blast" email campaigns into Four Customer Segments enabled by Windsor Circle. Within three weeks, ArtBeads had generated $58,000 in additional revenue from these emails. They experienced a 10x increase in conversion rate, a 5x increase in email revenue, and a 2x increase in open rate.
- 284% Increase in Conversions: GolfEtail.com experienced a 284% Increase in Conversions since Windsor Circle enabled automatic segmentation between Left-Handed and Right-Handed Golfers. Beyond an increase in conversion rate, GolfEtail saw a 256% increase in clickthough rate, and a 170% increase in open rate.
- Recapturing 2% of Churning Customers: Sean Godier of Business-Supply.com is recapturing 2% of his churning customers with an automatic triggered email. He said "It's like printing free money!" He was able to set it up in his email platform in less than 15 minutes. All he needed to add was some quick email copy and he was off and running.
Let us help you create a smart, profitable email segmentation strategy.
Large online retailers pay hundreds of thousands of dollars for custom integrations. Windsor Circle makes eCommerce to email integrations easy, accessible, and automated. Call us at (919) 822-2009 for a demo and find out how Windsor Circle can help you sell more.