Predictive Marketing Features

PREDICTIVE MARKETING

Driving Predictive Marketing with the Power of Data Science

Windsor Circle's predictive marketing solution helps retailers optimize marketing campaigns based on customer, purchase, and behavioral data insights.

  • Know Which Channels Deliver: with our automated, ongoing analysis of acquisition source and transaction data, retailers can easily identify top performing channels by a range of metrics, including AOV, CLV, and retention rates.
  • Deliver Smarter Content at the Perfect Time: Our customer retention, product replenishment, and cart recovery programs incorporate both dynamic product recommendations, and predictive re-order dates to ensure that relevant and personalized messaging is sent to the customer at the right time...every time. 
  • Stop Training Your Customers to Cheat the System: Our Cart Recovery product incorporates Anti-Gaming technology to automatically detect "intentional" cart abandonment and remove discount codes from select recovery emails to optimize results.

EXPLORE OUR PREDICTIVE MARKETING FEATURES BELOW

Predictive Gender Dynamic Templates Anti-Gaming Technology Predictive Order & Replenishment Date

PREDICTIVE GENDER

Turn Jane Doe into Jane Dough

Predictive Gender Gender plays a critical role in consumer behavior, with so much on the line can you afford to have doubts about whether your marketing is resonating with its intended recipient? Windsor Circle's Predictive Gender targeting gives retailers the ability to segment campaigns based on gender (with 99% accuracy).

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DYNAMIC TEMPLATES

1:1 Mass Personalization

Dynamic Product Recommendations Retailers can leverage our hot combo and product recommendation predictive features to include dynamic product recommendations in email campaigns, to ensure customers are seeing products they're actually interested in purchasing.

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Product Order & Replenishment Dates

Stop Worrying About Customers Slipping Through the Cracks

Predictive Re-order data for consumable productsUsing data science, we determine individual order dates unique to customers based on their purchase history and behavior. This data set enables retailers to set up automated replenishment or re-order campaigns for their consumable products, as well as win-back campaigns that trigger based on the buying cadence of each individual customer. 

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Product Replenishment Predictive Win-Back

ANTI-GAMING TECHNOLOGY

Stop Intentional Cart Abandonment

Anti-Gaming Technology for Cart Recovery SoftwareWindsor Circle's proprietary anti-gaming technology ensures retailers don't train their customers to abandon their cart for a discount. Our algorithm looks for patterns in buying behavior and blocks customers who have abandoned a cart for a discount in the past from receiving a cart recovery email with an incentive, instead, serial abandoners will receive a separate cart recovery series focused on customer service and helping the customer complete their order at full price. 

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