Key Features

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Windsor Circle provides customer retention solutions for small, medium, large and enterprise-wide merchants.  Windsor Circle's clients include numerous merchants ranking in the Internet Retailer Top 1000 list.

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Our software is developed to provide exceptional functionality and flexibility across any retail industry - from apparel to food and beverage, consumer goods to sports and fitness, health and beauty to technology accessories and many more. 


Here at Windsor Circle, we understand that your business is unique. Let us demonstrate for you how our automation platform can specifically help your business increase sales and generate more revenue with a free consultation.

Get started by checking out the following guide which highlights some of the key features proven to increase revenue for eCommerce retailers through triggered email marketing campaigns.

Connect


Our integrations seamlessly capture customer data from within your eCommerce platform, analyze and transform it into actionable data imported daily into your email marketing software, enabling data-driven, personalized and segmented email marketing campaigns.

eCommerce Data Integration

Securely integrate historical and real-time data from your eCommerce platform to your email marketing software (ESP) using our top rated plugins, APIs or data feeds. We offer 2 levels of data integration, which push either 30 or 70+ standard data fields into your ESP.

Historical Data

Automatically analyze and import an unlimited amount of historical order data.

Custom Email Campaigns

We integrate directly with your existing Email Service Provider to allow retailers to maintain branding across all marketing channels.

Custom Data Feeds

Our development team uses a guaranteed, enterprise grade data feed model for in-house or home-grown eCommerce software, CRM, Point-of-Sale, Order Management, and other software to capture and aggregate all sources of customer data.

Custom Fields

In addition to integrating standard fields into your ESP, Windsor Circle can integrate data from "custom fields" as defined in your eCommerce platform.

Advanced Segment Builder

Unlocks the power of "relational tables" for every marketer; build powerful, targeted segments based on unlimited parameters and data sets.

Custom Segments

Clients can request "Custom Segments" based on data Windsor Circle is integrating.  These Custom Segments are added to your Retention Analytics dashboard, and can be included in the daily export and update of data into your email marketing software.

 

Analyze


The interactive analytic dashboard gives you a comprehensive overview of the entire customer lifecycle.  Accurately track and measure data-driven email campaigns using multiple dimensions and metrics.

Retention Dashboard

Segment your customers based on numerous options including demographics, behavioral spending, and purchase history.

Customer Lifetime Value

Measure the value of your customers over the entire B2C relationship by tracking specific dollar amount spent, purchase timetable, and spending patterns.

Track Campaign Performance

Automate multiple strategies simultaneously and maximize revenue obtained through successful triggered email campaigns.

Actionable Insights

By analyzing customer data you unlock the ability to automate data-driven email campaigns.

Predictive Analytics

Use predictive data to send your customers relevant and timely product recommendations, replenishment emails, and more, automatically.

 

Recover


With a captured email address, convert 15% of missed revenue from consumers who abandoned shopping carts using triggered email campaigns proven to increase recovery rates.


15%+ Recovery Rate

Automated abandoned shopping cart recovery emails allows retailers to enjoy a significant increase in revenue with little effort.

Anti-gaming

Our algorithm determines and prevents the abuse of re-marketing incentives offered within your triggered email campaigns.

Mandrill

The leading infrastructure that powers the delivery of transactional emails for the eCommerce industry.

Retain


Every interaction with your customers is a chance to increase loyalty and revenue. Our automated email marketing platform automates the process of establishing, growing and maintaining key relationships via targeted email campaigns.

Customer Loyalty

Retaining customers is a fraction of the cost of acquiring new customers. 

LifeCycle Marketing

The most successful retailers strengthen relationships with customers by engaging with them in a more personalized way.

9 Pillars

The foundation of our platform follows the Customer LifeCycle using the 9 pillars of retention automation.

RAMP

Our clients receive fully customized email templates to trigger Post-Purchase Welcome, Best Customers, and 3 part Win-Back campaign series.

Actionable Data

TMI to ROI: Marketers have the opportunity to revise and perfect marketing messages & overall strategies with actionable customer data.

Our internal team of Client Success Managers are aligned with you from the initial implementation through launch to provide strategic guidance and ongoing training to help exceed your email marketing goals. I'm ready for more revenue. Let's go test drive this bad boy.

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