Subscriber Welcome Series

Building brand loyalty begins with your first interaction with new email subscribers.

Build brand loyalty from the beginning.

Building brand loyalty begins with your first interaction with new email subscribers. Whether a visitor makes a purchase or only browses your store, they clearly like your products enough to sign up for your email newsletter list.

It begins with your first interaction.

This is a key opportunity for you to showcase why they should purchase from you in the future by highlighting the quality products you sell, telling your brand story, and reinforcing other differentiators, like a stellar return policy.

Windsor Circle clients automate new subscriber email campaigns with engaging content that offers many ways to interact with the brand outside of typical promotional emails. With the help of intelligent data, retailers can create email campaigns to convert new subscribers into loyal customers.

See how it works

Guide Subscribers Through The Sales Funnel

The Welcome Series gives you control of how new subscribers get acquainted to your brand. By sending at least three welcome emails over a set time period, you can maximize engagement opportunities with your business.

The email examples below from our clients will give you a few strategies for automating personalized emails for new subscribers.

Make a Branded First Impression

TeeTurtle incorporates clever messaging in their welcome email, like "You've chosen wisely, grasshopper." They offer an incentive for subscribers while also indicating that further rewards will be sent via the newsletter. As seen below, the message sets an expiration date on the initial discount and includes a strong call-to-action "Browse Last Chance" to create a sense of urgency and encourage the first purchase. They also use visuals to feature a variety of products, which makes their emails striking, memorable and effective.


Build Trust with New Subscribers

To begin building confidence in their brand, SurfStitch conveys two key store policies to new subscribers right away, "Free Express Delivery & Free Returns." These features, along with the message copy, highlight the easy online shopping experience that SurfStitch provides customers. To add a personal touch the email includes first name personalization, as well as a $20 discount to encourage new subscribers’ first purchase. Also, the email increases engagement by promoting the diverse selection of the brands available on their eCommerce site, and providing contact information for any additional questions. See how SurfStitch leverages its welcome series, along with other data-driven, lifecycle emails, to increase open rates by 40% and click rates by 65%.

Keep Your Business in Perspective

In its welcome series, Kate Somerville clearly communicates the company’s mission to subscribers, accompanied by a photo of their founder to drive the point home. They also thank new subscribers by offering a free gift that can be applied to the first purchase, encouraging them to shop while also securing more loyal customers. Additionally, the message highlights several of their top products to give the subscriber a sample of what is available in their store.

At Windsor Circle, we help our clients establish relationships with future customers. The first email a new subscriber receives is your brand's welcome mat by making the initial impression of the company. Our clients continue the conversation through automated welcome campaigns designed to build trust, drive engagement, and encourage new subscribers to make their first purchase.

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