Retailers can make personalized, data-driven product recommendations by looking at a customer’s past purchase history. Working Person’s Store offers personalized customer experiences with the help of targeted product recommendation campaigns. This member of our Million Dollar Circle uses customer data provided by Windsor Circle to automate dynamic product recommendations that also align with their specific revenue, inventory, and seasonal goals.
Working Person’s Store triggers this personalized message to customers who purchase specific products as a way to motivate a repeat purchase. This email includes recommendations for products that accessorize with or are similar to the originally purchased item(s), with colorful images and links to specific product pages. The light-hearted and conversational tone of the message also works to further engage the customer.
The last item that a customer purchased is a strong indicator of products they may like, and provides retailers with a great opportunity for making smart product recommendations. Leading technology accessory retailer Case-Mate automates personalized, data-driven product recommendations by analyzing individual customer purchase history, and also suggests related items based on what other customers who purchased the same product have also bought. In the message, Case-Mate includes a large, bold product image, a clear call-to-action, and even offers a time-sensitive incentive to encourage customers to purchase the recommended item right away.