Windsor Circle will be sponsoring, exhibiting and hosting a breakout session at the High Five Conference 2015 in Raleigh NC.
Andrew Pearson, our VP of Marketing, will be presenting: "Looking bigger than you are: Lessons & stories about client/agency collaboration, the art of the case study, marketing automation, and brand boosting bravado" - a collaborative approach to client/software provider relations helped Windsor Circle secure a powerful case study from TeeTurtle, exploring key elements of their comprehensive data-driven life-cycle marketing program. Windsor Circle's client success team went the extra mile to ensure massive success. In tandem, Windsor Circle has rocketed from Durham-based start-up in 2011 to leader in the Customer Retention Software space. We'll share stories of successes (and failures) that helped both companies build brands that looked far bigger than reality, and then execute to step into that perception using metrics-driven acquisition, story-telling, marketing automation, and customer evangelists
High Five Conference 2015
The High Five Conference will bring together couple hundred creative thinkers craving collaboration to make new ideas happen. The conference focuses on teamwork, partnership and collaboration in new and unexpected ways to truly achieve marketing and creativity symbiosis:
- Enhance your knowledge of marketing and creative strategies
- Gain real, actionable and prescriptive insights to apply to your work challenges
- Collaborate and innovate in ways that break down functional silos
- Reverse roles to truly understand and appreciate each other’s processes
When: February 25th & February 26th, 2015
Where: Sheraton Raleigh NC Hotel
Register Now for the High Five Conference!
in 2012, and in 2 short years this eCommerce business has rocketed to the top of the cartoon and anime inspired online apparel world. With over 450k Facebook likes, nearly 100k customers, and over $2.5MM in annual sales, TeeTurtle has built a business on both data-driven acquisition and retention, and a careful curation of software and other vendors.About Andrew Pearson:
Andrew is an Australian-born, green-pants wearing digital marketer with 15+ years of marketing, eCommerce, and tech start-up expertise. As VP of Marketing at Windsor Circle, Andrew overseas all marketing efforts and provides thought leadership and strategic guidance to thousands of retailers. Andrew has an MBA from UNC Kenan-Flagler Business School, a background in email marketing automation and big data analytics, and has been an angel investor and advisor to over a dozen start-ups in Durham, NC, where he is based.
Andrew's speaking engagements include:
- Breakout Session: "$1MM a Year from Retention Automation" - Magento Imagine 2014
- "How Retailers are using Purchase Data to Retain Customers & Power Lifecycle Marketing." - Client Connect 2014
- "Making millions with data-driven lifecycle marketing." - eTail East 2014